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Assessing the Competitive Landscape for Protective Coatings through Market Assessment Studies

Protective coatings provide surfaces with the highest form of protection from deterioration. Such coatings are used across multiple industries including heavy machinery, marine, automotive, and oil and gas. Besides protecting the surface of materials from the external environment and biological agents, these coatings provide additional benefits, such as resistance to abrasion, corrosion, fire and chemicals, along with waterproofing and thermal insulation. With active investments in infrastructural development in developing economies, the global market for protective coatings is witnessing an accelerated demand for eco-friendly protective coatings. However, the increasing cost of raw materials and implementation of stringent environmental regulations are some of the major factors restricting this market’s growth.

The market is eyeing sharp growth with the development of new technologies for protective coatings, along with eco-friendly and cost-effective coatings. To make the most of the high demand and sustain themselves in thisa2 competition, protective coatings companies have considerably increased their R&D budgets and are focusing on developing innovative, environmentally friendly products that are less toxic and have fewer health hazards compared to conventional paints and coatings. This development is mainly driven by the emergence of green buildings and nano coatings, which is aimed at reducing the carbon footprint associated with paints and coatings.

Over the last decade, a change that has had a significantly impacted the coatings industry is the adoption of new coating technologies. Initially, most of the coatings were conventional low-solids, and solvent-based formulations; however, impending government regulations on air pollution control, led to the development of solventless coatings that reduced the release of volatile organic compounds (VOCs). The new coating technologies primarily comprise of waterborne coatings, high-solids coatings, two-component systems, powder coatings, and radiation-curable coatings. By understanding the regulatory norms and change in consumer preferences, our market intelligence studies help market leading conglomerates in the paints and coatings industry develop effective strategies to enter potential markets.

The Business Challenge

To obtain a deeper understanding of the market and assess the market attractiveness of protective coatings, the client – a leading paint industry professional well-known for its strong brands and high-quality surface treatmentcapture products – approached Infiniti to carry out a market and competitive landscape assessment of the protective coatings market across the Central European region. The primary focus of this market intelligence engagement was to assess the market and competitive dynamics, including market size, trends, growth prospects, and competitive offerings for protective coatings market in the target region.

The key aspect of this market intelligence engagement was to help the client gain actionable insights on market segments and understand market attractiveness in the respective segment to strategize the company’s growth plans across the target segments. Additionally, this market intelligence engagement also helped the client gain a better understanding of the key marketing strategies, which are followed by the major competitors and their pricing policies for a range of products and services.

Infiniti’s experienced market intelligence team tracked recent developments and innovations in the market through journals and reached out to key stakeholders, including channel partners, business executives, dealers, traders, and suppliers to understand their views on the market. Our research specialists also engaged with regulatory bodies to obtain a clear understanding of the regulatory mandates, which influence the short and long-term growth prospects of this market.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

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Solution Offered and Business Impact

A dedicated project management team with extensive experience in meeting the various information needs of leading global companies was assigned to this engagement to help clients understand the acceptability of theirCapture2 products. To address the pain points specific to clients’ requirements, Infiniti’s market intelligence team recommended a comprehensive and systematic approach for this engagement. Furthermore, the experts also followed a blended research methodology consisting of in-depth qualitative and quantitative analysis followed by data validation, cleaning, and structuring to offer strategic insights on the market’s growth prospects across the target region.

The market intelligence experts also followed a blend of multiple research methodologies of secondary research for building initial hypotheses, developing data points repository, and identifying market stakeholders and business executives for primary research. Moreover, a scrupulous secondary research was also carried out to obtain, organize, and analyze relevant published information, an extensive array of market research reports, white papers, magazines and publications, annual reports, websites of competitors, company publications, case studies, journals, news aggregators, and industry forums. Additionally, for a thorough assessment of current and emerging market trends and analyzing the company’s growth prospects, our market intelligence experts conducted interviews and discussions with market experts, business executives, and stakeholders from the protective coatings market. Furthermore, the client also gained insights on the segments to focus upon and invest in R&D and capabilities for future growth.

By the end of the eight week, the client – a globally recognized paints and coatings company – was able to gain a clear understanding of the market across the target region. Additionally, the client saw numerous benefits in terms of understanding the target segment, the target regions, and the competitive landscape of the protective coatings market across the Central European region.

Benefits of Our Integrated Market Intelligence Approach

In a relatively short period of eight weeks, the client saw clear benefits from our relationship. The client gained a holistic overview of the current market trends, drivers, and challenges associated with protective coatings. Additionally, with a better understanding of the focus segments and scope of R&D in the market, the client benefitted in terms of ROI.

Here are some of the key points appreciated by our clients

 

  • Dedicated Market Intelligence Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as a patient undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our portal-based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

 

A must-read market intelligence case study for strategy experts and decision makers looking to develop effective market entry strategies for protective coatings.

Request your free proposal now

 

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Market Intelligence Study on the Dry Chemistry Analyzer (DCA) for Point of Care Testing (POCT)

In recent years, healthcare has become more consumer-focused, and there is a significant demand for the development and adoption of convenient screen tests for disease diagnosis. 

 

Despite unfavorable economic conditions, governments across the globe are focusing on improving the healthcare infrastructure, and this is mainly due to the aging population and the extended life expectancy. As a result, the recent years witnessed an increased demand for various medical devices from ultrasound equipment and MRI systems to ablation catheters and pacemakers. This trend is expected to continue over the next few years as well, with the market space remaining highly competitive. To obtain the most from this growing demand and sustain themselves in this competition, medical device companies are increasing their R&D budgets and are focusing on developing innovative products that will reduce the complexity in disease diagnosis such as point-of-care testing equipment.

Point of care testing (POCT) is a type of diagnostic test that can be performed near the site of clinical care and provides relatively quicker test results, facilitating faster treatment for patients. POCT equipment do not have the need for a permanent physical space and can be used whenever required near the patient site. Such advantages arecapture envisaged to increase the demand for this medical device over the next few years, especially during emergency and disaster situations that prevent access to laboratories. Additionally, investments from POC testing equipment manufacturers towards the development of new healthcare devices and initiatives from the governments to promote their adoption and R&D are also predicted to spur the demand for POC testing equipment. Dry chemistry analyzers (DCA) are a type of POCT equipment that is available either as a handheld device or benchtop device and can be conveniently used beside a patient’s bed, in clinical laboratories, hospitals, and even for self-tests. These devices eliminate the need for liquid reagents and also provide faster results, improving laboratory efficiencies.

Though product innovations and export opportunities are compelling medical device manufacturers to enter emerging markets, stringent regulations by several countries for manufacturing medical devices outside their region, the presence of price-sensitive customers who demand innovative equipment at lower prices, and intense competition reduces manufacturers’ profit margins. By identifying the key competitors and understanding the change in consumers’ preferences, our market intelligence study would help market leading conglomerates in the medical devices industry develop effective strategies to enter potential markets.

The Business Challenge

To understand the market behavior and opportunities of DCA for POCT, the client – a global company that provides a wide variety of point-of-care testing solutions in the clinical chemistry field – approached Infiniti to engage in acapture2 market intelligence study that would help the company understand the future market space for DCA for POCT. The scope of this market intelligence engagement was to offer insights that would help the client gain a better understanding of the competitors, the various sales channels, and pricing practices across the target region.

The primary objective of this market intelligence study was to provide the client insights on the market size and technological advancements, realize growth opportunities, and identify potential factors that would influence and challenge the sales of their products across the Eastern European region. Additionally, this market intelligence assignment also helped the client gain a clear understanding of the marketing strategies followed by the major competitors and their pricing policies for a wide array of products.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

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Solution Offered and Impact

By following a proven approach of acquiring information from primary and secondary sources such as key business experts, industry experts, analysts, and market research reports, our market intelligence experts offered the client a detailed analysis of the current market in Eastern Europe and its future growth prospects. Additionally, the solution offered by our experts also encompassed information on the major stakeholders of the healthcare industry in the region including pharmaceutical companies, clinical labs, medical equipment suppliers, IT service providers, and insurance companies. Furthermore, the client also gained insights on the major suppliers and the best practices on forming partnerships with the existing medical equipment suppliers who have an established network in the region.

Towards the end of the project, the client – a recognized provider of point-of-care testing solutions in the clinical chemistry field – was able to gain a clear understanding of the market across the target region. Additionally, the market intelligence study also recommended the client to follow strategies such as ensuring good after-sales service, training employees to use their products, and leasing medical equipment to maximize their revenue potential.

To assess the challenges specific to the healthcare industry, Infiniti’s market intelligence experts have developed an extensive proprietary database that consists of information on more than two million industry experts, key opinion leaders, payers, end-users, and distribution channels.

Benefits of Our Integrated Approach

The client – a global leader in photographic technologies – saw numerous benefits in terms of understanding the registration process for starting a business in the country, the target segments and the target regions, the purchase criteria, and the most commonly used equipment model.

Here are some of the key points appreciated by our clients

 

  • Dedicated Market Intelligence Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative Learning. We leveraged the experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as patients undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our Portal based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.

 

A must-read market intelligence case study for strategy experts and decision makers looking to develop effective market entry strategies for their medical devices.

 

Request your free proposal now

 

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DCA for POCT

Social Media Monitoring for a Leading Soft Drink Brand

Business Challenge

A leading soft drink brand wanted to monitor what the customers are talking about their brands in social media.

Situation
The client was facing challenges in keeping track of conversations across social media channels on their brand and assessing the performance across a set of key KPIs.
Approach
We identified key channels of conversation for the client’s brand and gathered information on conversations. We did an analysis of the gathered data to assess parameters such as tonality, sentiment, theme etc..
Impact
Client was able to gain an understanding of the perception of the customers on its brands and re-align its media strategies to achieve better brand reputation for its brands.
Cosmetic packaging

Social Media Crisis Monitoring for a Leading Fast Food Chain

Business Challenge: A leading fast food chain wanted to monitor social media conversations around its brand in order track potential threats.
Situation
The fast food client was facing challenges in keeping track of conversations across social media channels on their brand and tracking potential threats. They also wanted to devise a mechanism to raise alert in case of a potential trigger.
Approach
We established a weekly social media monitoring to keep track of activities around the client’s brands. We also set up hourly reporting of status during the times of prevalent negative perceptions or crisis.
Impact
The fast food client was able to clearly track and understand the triggers/metrics on a weekly basis and remain proactive and handle crises before it got severe.
demand management

Social Media Analytics for A Leading Consumer Goods Company

Business Challenge: A leading consumer goods manufacturer wanted to assess the effectiveness of their efforts on social media activities and improve ROI for their marketing spend.
Situation
The consumer goods firm wanted to assess the impact of their social media campaign and by assessing and evaluating parameters such as impressions, click ratio, user reachability and conversion rate.
Approach
We deployed analyst led advanced search focused on identifying and aggregating content from closed communities and forums from multiple countries. We developed KPIs to enable understanding on the focus areas.
Impact
The client was able to increase revenue through designing efficient advertisement strategies for targeting the right social platforms and restructuring their advertisement spend strategies.
Corporate banking

Social Media Analytics for A Leading Apparel Manufacturer

Business Challenge: A leading apparel industry client wanted to assess the impact of their efforts on social media activities and improve effectiveness.
Situation
The apparel industry firm wanted to improve their advertisement investment in social media sites by assessing and evaluating parameters such as impressions, click ratio, user reachability and conversion rate
Approach
We used multiple regressions to assess relative weightage of each of the significant factors and developed robust statistical models to derive mathematical representation of the set of correlated variables.
Impact
The clothing industry company was able to increase revenue through designing efficient advertisement strategies for targeting the right social media sites and restructuring their advertisement spend strategies.
Business Forecasting

Ad Spend Analytics for a Leading Beverage Company

Situation:  A leading beverage company wanted to understand & benchmark its advertisement spend against that of its competitors and assess their share of advertisement in the target market.
Business Challenge: A leading beverage company wanted to develop an effective advertising strategy for its products by benchmarking against strategies of key competitors.
Approach
We provided a dashboard based solution for effectively analyzing the share of voice, advertisement spend and price points and to monitor and assess the trending information to analyze current activity and planned future spending trends.
Impact
The client was able to re-visit their advertising budget and develop strategies to enhance their SOV in the target market, based on the understanding of competitors activities.

Media Campaign Effectiveness Analytics

Business Challenge: A leading mobile phone brand offering life improvement services, wanted to monitor and measure the effectiveness of its media campaign.
Situation
The client wanted to continuously monitor and measure the effectiveness of its media campaign and obtain insights on improving the effectiveness of their marketing efforts.
Approach
We identified channels where customers are likely to engage and did continuous tracking of conversion rate of paid customers. We analyzed the gathered data to measure campaign effectiveness.
Impact
Client was able to design and develop specific campaigns  and select specific channels to engage, based on insights on percentage of trial initiations and percentage of conversion.
Supplement Market

Social Media Analytics for a Leading Auto Spare Manufacturer

Business Challenge: A leading auto spares manufacturer engaged Infiniti to listen and analyze the conversation of the target customer segment and develop insights specific to its go to market strategies.
Situation
The auto spares client wanted to increase awareness of its fuel injection system product effectively,  by listening to the conversations within its B2B target customer base.
Approach
We identified and shortlisted relevant social and traditional media sources  to listen and track the conversations around the target customer segment and conducted in-depth analysis of the collected information using multiple proprietary research tools.
Impact
The auto spares client was able to realign its go-to market strategies to obtain maximum reach between target customer segments based on assessing effectiveness of brand awareness efforts in generating mindshare.

Customer Analytics for a Leading Nutrition Supplement Brand

Business Challenge: A leading brand in nutritional supplements wanted to understand how current/prospective customers are talking about their brands in social media and identify ways through which they should target young mothers effectively.
Situation
The client was facing challenges as there were no common platforms for customer engagement and difficulty with comprehending unstructured conversations and obtaining segmented reports with real time information.
Approach
We identified and prioritized a list of channels with maximum conversations and implemented analyst led tagging to identify conversations of interest and put along necessary tags/themes. We statistical tools to generate specific KPIs. Validation by market experts.
Impact
Client was able to identify themes, perception and considerations for their nutritional supplements brands and understand how those were getting affected by competition & influencers and were able to identify gaps in terms of current social media strategies
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