4 Hottest Retail Industry Trends to Watch out for in 2018
The retail industry is one of the most profitable industries in the world, flocking its way through success year on year. All thanks to the never-ending desire for ‘retail therapy’ among customers. The rise of new players in the market has resulted in a radical shift in the mindset of this sector from ‘caveat emptor (buyers beware)’ to ‘caveat venditor (sellers beware).’ Today, retail enterprises have come to terms with the fact that their survival solely depends on their ability to provide innovative offerings to customers and differentiate themselves from the other fishes in the sea. The past few years have witnessed several retail industry trends that have redefined the shopping experience. Advanced retail technology has truly revolutionized the retail industry.
Top Retail Industry Trends 2018
Experiential retailing: Revamping in-store experience
The birth of online shopping has resulted in the decline of sales in brick and mortar retail models. But the skepticism among customers to trust online platforms blindly will save retail stores from dying out completely. What top retailers need to do is to understand how they can attract customers by reinventing their products and services. One of the most popular retail industry trends in the recent time has been stores to create a memorable shopping experience. For example, Glossier’s retail store in New York City is pure Instagram candy; customers will want to shop and capture every moment on Instagram as every detail serves as social content.