Maximizing ROI with an Ideal Target Market Segmentation Strategy

Maximizing ROI with an Ideal Target Market Segmentation Strategy

What is target market segmentation? Target market segmentation involves determining how organizations can divide their customers into smaller groups based on characteristics including age, behavior, income, and personality traits. Product launch and marketing campaigns can be optimized by using target market segmentation strategy to reach out to the right set of customers/audience. Moreover, it also [...]

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