THOUGHTS

How B2B Market Research is Redefining Growth and Market Success for Businesses | Experts at Infiniti Research Explain

Apr 14, 2021

Based on our recent research, most B2B companies feel an in-depth understanding of business environments is crucial for driving business growth and success in 2021. Given the complexity of business environments today, there is a growing need for organizations across industries to understand market dynamics in detail and keep an eye on evolving market trends to remain competitive. B2B market research and analysis provide the much-needed insights on consumers, industry best practices, competitors, new market opportunities, and risks enabling business leaders to make complex decisions in real-time.

Conducting research periodically can also help businesses keep track of new market trends, identify risks, and capitalize on new opportunities. Our research experts can help you gain in-depth market insights, understand industry profiles, and analyze market research reports. Contact us to learn more about our custom b2b market research solutions.

What is B2B Market Research?

Business-to-business market research refers to research undertaken entirely within b2b market segments. For example, business-to-business market research methodologies come into play when a  business wishes to research its market landscape, supplier base, or other third parties contributing to its smooth functioning.

B2B market research helps companies take a closer look at target markets and customer needs. It also provides valuable information that helps devise sales and marketing strategies, identify new growth opportunities, and create personalized messages that resonate with buyers across market segments.

B2B market research leverages both primary and secondary sources of market data. Primary sources include data obtained from interviews, surveys, and interactions with b2b focus groups. Secondary research involves analyzing data from published sources like news articles, books, market reports, websites, and financial reports.

Analyzing markets can be challenging, especially when businesses cater to a diverse group of end-users. Request a proposal to understand how B2B market research can help you simplify this process.

Today, significant amounts of data are available to inform your market research needs, including the following sources.

  • Information from competitor’s websites
  • B2B market research and financial reports
  • SWOT analysis reports
  • Industry profiles
  • Credit reports

Why Choose Infiniti Research?

With over 17 years of expertise in helping leading businesses tap into relevant data sources for decision-making, Infiniti Research has carved a niche for itself in the B2B market research segment. Apart from covering different aspects of market research, our research experts also help you estimate revenue from various market segments, analyze the competitive landscape, and most importantly, evaluate every new business decision’s impact.

We adopt a holistic approach to market research, which helps you turn market data into useful information. This insight-driven, holistic approach has helped our clients to reexamine their market entry strategy by uncovering risks and opportunities, thereby empowering them to make crucial decisions using market-specific data, including-

  • Market sizing data
  • Consumer insights
  • Market segmentation inputs
  • Demand forecasts
  • Market entry strategies
  • New market opportunities

Request a free brochure to gain comprehensive insights into our custom market research solutions.

How B2B Market Research Helps Make Decisions in Real-time

It can be said that the issues and questions that B2B research focuses on are not fundamentally different from those that B2C research can address. Though there might not be a huge difference in the challenges that clients face in each of these methodologies, the data source and how data is analyzed differs in every research methodology.

Businesses that leverage B2B research for decision making can be classified into three groups:

  • Business enterprises providing products and services to meet the needs of other businesses
  • Enterprises whose product and service offerings cater to both b2b and b2c customer groups
  • Organizations offering products and services to consumer markets but, in the course of their business, also need to research their suppliers and business clients

Every business, irrespective of the industry, requires market-specific data to guide decision-making. Businesses looking to analyze complex, global markets need up-to-date market information to support their decisions. Due to many such factors, B2B market research plays a vital role in today’s business world.

Analyzing how B2B market research enables a business to achieve objectives and address their business issues and opportunities will produce a workable research design. While there is no set standard to build a research workflow, being aware of what B2B market research methods can deliver market-specific insights aids the design process.

As far as business decision-making is considered, B2B research provides critical insights into the market and consumer landscape, enabling a company to understand how its products or services are perceived in the market. When effectively integrated with competitive research, B2B market research offers valuable information on the external market condition, emerging technologies, regulatory and compliance policies, and the overall competitor landscape.

Hence, B2B research turns out to be crucial in driving real-time decisions by helping businesses evaluate underlying market assumptions, plan and analyze future market scenarios, and drive reach through targeted messaging.

Looking for industry-specific research insights? Request free information from our experts.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

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