The e-commerce market continues to evolve at a mind-boggling pace, which indicates that companies in this space must adapt to the latest technological advancements and innovative strategies to stay ahead of the curve. With several new additions, 2018 has definitely proven to be an impressive year for e commerce. In the years to come, we can expect a whole lineup of new trends that could kickstart the future of e commerce. To help businesses prepare themselves for what’s in store for next year, we have curated a list of innovative e commerce trends that are here to stay:
Trends in e commerce
The era of emails are back
Email marketing campaigns have been faring surprisingly well off late. In recent years, several companies have admitted that emails have been driving more revenues for them than all their other social media platforms combined. Email campaigns have also been incredibly effective in driving traffic to the website. By allowing customers to make secure purchases from within their inboxes, top e commerce companies are poised to make emails their weapon of choice for driving business revenues.
Personalizing and humanizing the brand
Technology is getting better every day, and that makes personalization a must – especially for companies planning to make a mark for themselves in the future of e-commerce. With several options available to track user behavior while shopping on online platforms, online retail companies can leverage this data to personalize what is shown to the audience. This is one of the proven e commerce trends that’ll enhance shopping experience and ensure repeat sales.
AI in e commerce
Artificial intelligence will continue to dominate the future of e commerce. This e commerce trend is expected to witness large-scale adoption by companies across the globe. AI not only helps online retailers to handle customer queries and grievances quickly but also helps provide personalized services using the behavioral data available.
Several payment companies such as ApplePay, GooglePay, PayPal, and ShopifyPay are moving ahead to standardize payments to make the buying process simpler and quicker. This is one of the main factors that is expected to fuel the use of mobile checkouts by customers. Such e commerce trends are good news for online retailers as well as the customers because it is not only convenient and faster but will also encourage impulse purchasing.
AR will become a reality
Online retailers are increasingly investing in the incorporation of augmented reality into their sites. AR will continue to be one of the hottest e commerce trends and is expected to see mainstream adoption in the next couple of years. Using this technology, customers will be able to see how the products will look on them or even in their homes in case of home appliances and accessories. This will make customers more confident in their purchases, increase orders, reduce returns, and ultimately ensure customer loyalty for the company.