Thoughts

Explore our resource hub to gain in-depth insights on the latest industry trends, best practices, and the business benefits of leveraging market intelligence.

Lift the fog around Retail CPG intelligence and get lucky 

Lift the fog around Retail CPG intelligence and get lucky 

Written By: Vishesh Kumar Behind-the-scenes story of Retail CPG intelligence and its payoffs  By targeting customers with email, app and social media messages precisely tailored to their interests, demographics, and behaviour, businesses can reduce customer...

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Navigating the Future: Deciphering Market Research Trends

Navigating the Future: Deciphering Market Research Trends

Written By: Mohit Sharma Introduction In the ever-changing world of market research, it's crucial to keep up with the latest trends. In this article, we will take you through the shifts and innovations shaping the future of market research. Trend One: Digital...

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Competitive Intelligence: Red-Hot Trends to Know for 2024

Competitive Intelligence: Red-Hot Trends to Know for 2024

Written By: Vishesh Kumar What’s all this hullabaloo about competitive intelligence? It is 4-5 times costlier to bring a new customer on board than retaining an existing customer. This is an age-old axiom, but still worth repeating, we guess. So, the ability of a...

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The Best Customer Intelligence Platforms to Consider in 2024

The Best Customer Intelligence Platforms to Consider in 2024

Written By: Vishesh Kumar What’s behind the surge in customer intelligence platforms? The global market for customer intelligence platforms is estimated to approach $8-14 billion by the end of the decade. North America is the largest market, followed by Europe and...

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SaaS pricing models – which is the right one for me?

SaaS pricing models – which is the right one for me?

Written by: Srinivas R Mirror, mirror on the wall, which are the best SaaS pricing models of all? The advantages of the software-as-a-service (SaaS) model are self-evident for the most part. In this software licensing and delivery approach, customers pay a...

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