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Market Trend Analysis helps a Telecommunications Service Provider Improve Profit Margins | Infiniti’s Recent Client Engagement

LONDON: Technology and digitization are the most significant factors influencing development across industries. Developing and developed countries alike are highly dependent on the tech and telecom industries. This has led to massive growth for the telecom industry. However, industry players face one major challenge that could falter their growth. What could be a challenge in a growing market? The answer is market trends. As trends change, the market changes, which is why it is crucial to stay ahead of market trends at all times. Infiniti’s industry experts advise market trend analysis solutions to grow companies in an evolving market such as the telecom industry. Market trend analysis enables companies to identify, forecast, and strategize for current and upcoming market trends. To further understand the importance of market trend analysis, and gain a competitive edge, request a free proposal.

“The wave of changes relating to smart cities, IoT, and 5G connectivity are creating new and better opportunities for companies operating in the telecom industry as well as other related market segments. The challenge here lies in identifying telecommunications industry trends and capitalizing on opportunities to stay relevant in the future,” says an industry expert at Infiniti Research.

Business Challenge:

The client is a multinational telecommunications service provider based out of Ireland. In the highly competitive telecommunications market, the client was struggling to gather relevant data regarding current and coming trends in the market. The client sought to achieve sustainable growth by focusing on developing trending services and needed to be flexible to adapt to market changes. To achieve this, and identify growth opportunities in the market, the client partnered with Infiniti’s industry experts to leverage their expertise in offering market trend analysis solutions.

Market Trend Analysis

Our Approach:

Infiniti’s experts employed a strategic approach to help the telecommunications service provider. This approach included the following:

  • Comparing the client’s current behavior and dominant patterns of the market over time to identify consistent results
  • A detailed assessment of target customer behavior to develop a strategy to better communicate with customers
  • Analyzing competitor weaknesses to help the client offer products and services to fill market gaps
  • Monitoring the client’s business performance over an extended period to refine business decisions and strategies
  • Gain a comprehensive understanding of market trend analysis engagement by reading the complete article here.

Business Outcome of the Market Trend Analysis:

With Infiniti’s market trend analysis engagement, the client gained in-depth insights into the telecommunications market, consumer preferences, and the macroeconomic environment of the company. The client was also able to identify strengths and weaknesses in their business, cut down costs, and leverage effective strategies. The engagement provided sufficient evidence for the client to achieve business success and be well-informed on market trends. Additionally, the telecommunications service provider was able to improve its profit margins substantially, which resulted in £7 million potential annual savings.  For more in-depth insights into the effect of market trend analysis solutions in the telecom industry, speak to our experts.


Customer Segmentation Analysis Aligns a Telecom Company’s Growth Strategy with Customers’ Needs

The client, a global leader in the European telecom industry for more than a decade, wanted to segment its large enterprise customers and develop strategies to meet their changing digital communication-based needs. With Infiniti’s customer segmentation analysis, the company boosted enterprises sales by 20% and maintained its leadership in the fast-evolving telecom market.

Customer Segmentation Analysis for a Telecom Company

Business Challenges Faced:

As revenue continued declining in some of the core services, the client started losing ground to its competitors. To win back the market share, the client launched a new growth plan. However, the new growth strategy did not help the client in addressing the complex issues eroding the company’s growth. This was because the client lacked a unified view of its customers’ issues and products to keep pace with their growing digital communication needs. As such, they collaborated with Infiniti Research to leverage their expertise in offering customer segmentation analysis. By leveraging Infiniti’s customer segmentation solution, the client also wanted to:

  • Segment a large customer base into a more manageable group
  • Alter marketing focus and strategy to meet the needs of the different segments
  • Enhance distribution strategies
  • Create targeted strategies that capture customers’ attention

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The Approach:

As a part of the customer segmentation analysis, the experts at Infiniti Research helped the client to segment its large customer base into different groups. This helped the client to design a tailored growth strategy for different groups. Infiniti’s customer segmentation analysis also involved developing a process for outsourcing the sales and delivery of new communication services. This further helped the client to deliver services on time and enhance the customer experience.

Infiniti’s customer segmentation analysis also involved working closely with the client to reverse declining revenues and enhance profitability. In addition to this, our experts recommended the client to launch specific networking services for its customers.

Business Outcome:

Infiniti’s customer segmentation analysis helped the client to achieve a revenue goal for its enterprise business. Also, based on the recommendation of the experts, the client established an account planning process to maximize sales opportunities. Besides, with market segmentation analysis, the client was able to align sales, delivery, products, and pricing to increase sales of services for each customer segment.

In the first year alone, the telecom company exceeded its growth target by 11% and grew its networked services business by 17%. In addition to this, with Infiniti’s customer segmentation analysis, the client improved account planning for its customers boosted company sales by an additional 30%.

Besides, by leveraging Infiniti’s customer segmentation analysis, the client was able to:

  • Acquire new customers and retain valuable ones with responsive and cost-effective call center support and different pricing strategies based on customer segments
  • Upgrade services to provide customers with superior service
  • Focus sales around targeted customers and align sales, delivery, service, and products around services growth

Want to know more about our COVID-19 business continuity support solutions? Request more info here.

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