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Market Intelligence

Competitive Intelligence Engagement Helps a Leading Electrical Switchgear Manufacturer to Comprehend Competitor’s Product Marketing Strategy

In the field of power and electrical engineering, when the power supply increases, so do the risks – both to the individuals carrying out the work and to the equipment itself. Therefore, safety is always the priority for any electrical switchgear manufacturer. Additionally, when the occupational hazards are unavoidably heightened by higher voltage requirements, safety systems must be enhanced and adhered to accordingly, right from the planning, testing, and installation of electrical switchgear and transformer equipment, through to its operation and maintenance.

Moreover, the challenge of coordinating site access and timings can be especially heightened during the manufacture of higher voltage electric switchgear projects. However, it is inevitable that networks will be disrupted to connect into the system, even if conducting only routine safety and efficiency testing of the equipment.

Business Issues

  • The client: An electrical switchgear manufacturer

A leading electrical switchgear manufacturer – approached Infiniti to conduct a competitive intelligence engagement to understand the competitors’ performance and assess new opportunities in the global power market. The client was facing certain challenges in gaining a complete understanding of the competitors’ structure, behavior, and capabilities. As a result, they wanted to improve their product positioning strategy, bolster profits, and simplify the strategic decision-making process.

How Can Competitive Intelligence Help Electrical Switchgear Manufacturer?

Competitive intelligence solutions aid in gathering, evaluating, and application of business information about the company’s peers. Competitive intelligence solutions can further assist companies to make better-informed decisions about their product positioning and marketing strategies. Furthermore, the competitive intelligence solutions helped the electrical switchgear manufacturer to evaluate the strengths and weaknesses of the competitors and identify signals of disruptions in the global power market.

Summary of our competitive intelligence solution?

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Client Journey

To help the electrical switchgear manufacturer establish their presence in the global power market, Infiniti’s competitive intelligence experts collated essential information from primary and secondary sources and conducted a robust SWOT analysis. Furthermore, to help the client understand the competitors’ product portfolios, the experts also carried out discussions and interviews with leading stakeholders in the global power market.

Solution Benefits and the Business Impact

The competitive intelligence solution offered by Infiniti helped the electrical switchgear manufacturer understand the competitor’s product marketing strategy. Infiniti further assisted the client in leveraging the use of technologies to improve their operations. The client was further able to increase consistency in returns and benchmark their product offerings with the other prominent players in the power market. The client was further able to comprehend and efficiently address problems with their sales approach.

The Future

Electrical switchgear failure has caused serious injuries and damages to individuals and assets alike. As a result, electrical switchgear manufacturers have started to include features like integrated arc flash detection, which reduces the risk of harm to people and equipment. The manufacturers have also started planning on adding connectivity that allows local or remote monitoring and control of the switch/fuse-switch functions for improved safety and efficiency.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global power market

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Pharmaceutical Industry

Market Segmentation: Defining a New Strategy for a Leading Player in the Power Market

Despite the encouraging growth trajectory in the global power market, several power companies have not been able to induce and sustain the required capacity addition to match the ever-growing demand.

The global power market is undergoing a massive transformation, which arguably, together with the emergence of technologies such as AI and IoT will redefine the way businesses function in the coming decades. In the power market, this drastic transformation is being driven at one end by the increasing need to power a growing society in a way that it makes sense for the environment. However, at the other end, this transformation is fueled by the rapid technological innovations and developments that help in sourcing and storing energy from several sources.

Challenges in the global power market vary by region and the adopted utility model, but a few major pain points that are expected to wreak havoc in this segment include – the rise in distributed power generation, the global shift towards energy efficiency, a change in resource mix, and negative demand growth in specific market segments. In the light of such realities, the global power market is expected to face a range of short-term challenges; thereby, driving the need to redefine business models.

The Business Challenge

  • The client: A power company

To improve their profitability and competitiveness, the client – a multinational power company – approached Infiniti to engage in a market segmentation study. The B2B power company wanted to identify and target the right market segment in order to maximize customer retention, brand recall, brand equity, communications, and competitiveness.

The client wanted to conduct a market segmentation study to gain strategic insights into the global power market. Their primary objective was to identify the appropriate segments and develop specific services, products, and marketing campaigns that address the needs of the particular segments. At the same time, by focusing on the needs of the most profitable market segment, the power company wanted to enhance customer retention.

How Our Market Segmentation Solutions Help Companies in the Power Market?

An effective market segmentation study requires a detailed understanding of the market landscape and the skilled art of finding and grouping the appropriate segments.  With vast experience in power market segmentation, our experts help you to gain insights into the global power industry’s landscape.

Several power companies shape their market segmentation strategies using the outcome of market analysis and market research. However, market segmentation requires more ‘art’ and ‘skill’ rather than market research. With years of experience in market research, our experts help you uncover underlying market segments and their characteristics to drive business value.

Summary of our market segmentation engagement

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Client Journey

Infiniti’s market segmentation engagement helped the power company to enhance profitability by effectively segmenting the market into sub-divisions. The market segmentation study also helped them accomplish three main goals – identify segments that had the highest potential to drive profitability, identify segments that were interested in procuring value-added services, and develop new strategies to enhance customer retention.

Furthermore, to help the client assess the market landscape and identify imminent market trends, the market research experts at Infiniti conducted a market segmentation study that offered valuable insights on decision-making procedures, market trends, and barriers. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the power market.

Solution Benefits and the Business Impact

Infiniti’s market research experts offered end-to-end solutions that helped power company to better understand the market’s dynamics. In addition, the market segmentation study helped in the identification of new white spaces for products and service offerings. The client also gained detailed insights into the power market, which enabled them to optimize their customer acquisition and retention strategies.

The Future

In today’s competitive market landscape, businesses across sectors are expected to face unprecedented future challenges owing to the high capital costs and stringent regulations. Arguably, this pressure is more on the global power market, which is being influenced not only by the corporate mandates and imperatives for maintaining cost efficiency but also by several geopolitical and macroeconomic factors.

As the power market arrives at this crossroads, companies operating in this sector will have to make a series of difficult decisions. To do so, the power companies will have to focus more on sustainable development than in the past, by considering factors such as – economic, social, and technological advancements. To answer several such questions effectively companies will have to consider the most likely future scenario and consider the implications of each of the scenario on the overall business value.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global power market.

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Power Market Assessment: Empowering an Electric Power Distribution Company

Currently, the global power market faces challenges in terms of the security of supply to keep up with demand, the fight against weather change, and the drift toward urbanization.

One of the primary challenges for power distribution companies across the globe will be to invest adequately to keep up with the growing demand for energy while keeping final energy costs under control. However, the magnitude of the above-mentioned challenges cannot be downplayed given the ongoing and serious uncertainty of the outlook for the global economy, upcoming environmental regulations, and fossil fuel prices.

Additionally, another significant challenge is the enormous urbanization, predominantly in developing and emerging countries, where the trend is particularly visible since cities, even when they grow in a relatively disorganized manner. This has made energy and power optimization a key to managing both social and environmental externalities of modern cities. Therefore, to be efficient, this optimization will need to go hand in hand with the systemic and long-term planning of “sustainable cities”.

Business Issues

  • The client: Electric power distribution company

The client, headquartered in the United States, is a company that provides electricity to customers in Alabama. They are one of the country’s largest power distribution company. The client – approached Infiniti Research to engage in a market assessment study with an objective to identify potential market opportunities. Additionally, they wanted to identify new markets niches, assess market conditions, environmental forces, and key players in the global power market.

How Can a Market Assessment Help Companies in The Power Market?

A robust market assessment engagement reveals to a company or a firm what it must change to meet the market’s needs more profitably. Additionally, market assessment engagements also identify how a company in the global power market can reach its potential consumers and appeal to their needs effectively.

Summary of our Market Assessment Solution

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Client Journey

The market assessment experts at Infiniti followed a strategic research approach to help the client gauge numerous factors influencing their growth in the global power market. The approach also included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures.

The Solution Benefits and the Business Impact

The power market client with the aid of Infiniti’s market assessment engagement gained insights into the market trends that helped them make necessary adjustments in their value proposition and marketing strategies. Additionally, the client built a logical metric, which correlated with the demands of their products and services.

The Future

All the stakeholders in the power market will have to deploy an infrastructure that is flexible, open, and interoperable to meet the ever-growing demands of the customers. Additionally, power market players will have to acknowledge the new reality of a digital, customer-empowered, and transactive electricity systems by embracing new business models and simplifying and redesigning the experience of residential, commercial, and industrial customers.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global power market

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Power Supplier Identifies Niche Market Segments with the Help of Market Intelligence Solutions

Market Intelligence for Power CompanyLONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market intelligence solution for a renowned power supplier client. Developing economies like India have continuously supported renewable energy to cater the rising power demands. The growth of the power market is driven by rising decentralization, digitization, and growing need to decarbonize electricity generation.

“Market intelligence solutions enable power suppliers to identify the niche and lucrative market segments and accordingly customize offerings and marketing efforts around the customer’s needs. Additionally, it also assists the suppliers to identify key competitors in the Indian power market to help them devise an effective marketing strategy.,” says an expert at Infiniti Research.

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The market intelligence solution offered helped the power supplier client to gain detailed information in the growth of the Indian power market helping them identify newer ways to increase profits and market share. Also, the solution offered insights into the existing market condition to minimize the risk of investments and penetrate the niche segments.

Additional benefits of the market intelligence solution

  • Identify niche and profitable market segments
  • Offers insights into market size, substitute products, and competitor analysis



To know more about how our market intelligence solutions helped the power supplier client

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demand management

Market Intelligence Helps a Renowned Power Supplier Optimize Strategies for the Indian Market

Since the enactment of the Electricity Act in 2003, the level of competition in the Indian power market has increased substantially.

Globally, the power market has been marked by the transition towards a more decentralized and intelligent energy system, which is expected to continue this year as well. The power market is driven by the continued regulatory support for renewable energy, especially in developing economies like India, which is a key market for power suppliers across the globe. The growth of the power market is driven by the “three Ds of energy” – rising decentralization, growing need to decarbonize electricity generation, and digitization. However, apart from these factors, there are a few fundamental factors that are impacting the overall growth of the power market. These factors include:

  • Increasing competition: With the entry of new suppliers, the power market is witnessing a high level of competition with players attempting to gain a major share of the market. Additionally, the shift towards a more competitive environment from a monopolistic environment a is opening up the space for new market players to establish themselves in the industry.
  • Increasing customer expectations: Leading companies in the power market are facing the need to change their business models to meet the rising demands of the customers who are now opting for suppliers that offer reliability and better security in their services.

These factors are compelling firms to leverage the use of robust market intelligence solutions. Market intelligence solutions help firms gain a precise view of the market and customers records and enable them to analyze and interpret information about the key competitors in the space. This would help businesses determine relevant market opportunities and make accurate business decisions.IR_Brochure

The Business Challenge

  • The client: A renowned power supplier
  • Area of engagement: Market intelligence

The client, a renowned player in the power market with distribution centers spread across various locations, wanted to gain accurate and detailed information on the Indian power market’s growth potential and possible ways to increase profits, revenues, and market shares. Additionally, the power supplier wanted to meet the growing demands of the customers by bringing about cost-effectiveness in their service offerings and gain insights into the market size calculations, substitute products, and competitor analysis. The client also wanted to minimize the risk of investments and penetrate the niche and profitable market segments.

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Our Journey

The market intelligence experts at Infiniti carried out extensive research, comprising of interviews and discussions with prominent stakeholders in the power market to ascertain the demand for products and services and offer reliable offerings in the market. The experts also gathered information from a wide array of proprietary sources such as paid industry databases, trade shows, and company presentations in the power market.

The Solution Benefits and the Business Impact

With the help of Infiniti’s market intelligence solution, the power supplier was able to identify the niche and profitable market segments and accordingly tailor offerings and marketing efforts around the customer’s needs. Additionally, the power supplier was able to identify the key competitors in the Indian power market and devise effective strategies to establish their presence in the market.

The Future

Over the next couple of years, the power market in India will experience promising growth despite China being the largest market in terms of revenue investment. Our analysts believe that the power market in India will witness double digit growth until 2020 due to the advent of newer business models that incentivize smarter consumption patterns. 

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the power industry


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