Tag: Market Opportunity Analysis

market opportunity analysis

Attracting New Customer Groups with Market Opportunity Analysis for a Fast Fashion Retailer

The fast fashion sector is a booming industry with diverse and big opportunities in store. However, this sector is faced with a unique set of challenges due to its highly dynamic nature. The recent events of some of the biggest fast fashion retailers having to shut shop is a wake-up call for players in the industry to stay prepared for a tougher economic environment with changing consumer trends and shifts in the fashion system. According to experts at Infiniti, this year will be shaped by consumer shifts linked to technology, social causes, and trust issues along with the potential disruption from geopolitical and other macroeconomic events. Only those fast fashion retailers who accurately reflect the trends or have the courage to self-disrupt will emerge as winners. By leveraging a market opportunity analysis fast fashion retailer can stay abreast with the changing market dynamics and also identify lucrative opportunities that can be capitalized on.

Every day you’re dealing with the changing nature of retailing and the information imbalance caused by mobile apps, social media, and big competitors with bigger budgets. Request a free proposal to know how our market opportunity analysis can help you successfully compete.

Business challenge

The client is a fast fashion retailer headquartered in Central America

market opportunity analysisOur client, a reputed fast fashion retailer noticed a sudden drop in sales. They believed it was due to the recent change in their merchandising mix. Their newer clothing line adhered to the latest trends in the fashion industry. They assumed that this attracted a different and new set of customers for the business. They were facing predicaments in confirming this assumption and if proved right they wanted to identify opportunities to lure similar customers and strategize to keep them hooked on to their brand. With Infiniti’s market opportunity analysis, the client also wanted to:

  • Find the exact age group of the new customer base
  • Identify the right marketing channels to invest in
  • Implement strategies to bring sales back on track

Capitalize on the right opportunities to scale your business to greater heights. Get in touch with our experts to learn more about our market opportunity analysis solutions and its benefits for your business.

Solutions offered

Our industry experts helped the client undertake a comprehensive market opportunity analysis. Factors including market size, customer database, and market trends were taken into account. A detailed customer intelligence engagement was also provided to the client apart from market opportunity analysis.

During the customer intelligence solution, our team of experts split customers into groups based on those who purchased since the merchandising mix change was implemented and those who hadn’t. For each group, they compared the number of new vs. existing customers, purchase frequency, transaction, and the total spend. When the categories favored by the different segments were compared, it was found that new merchandise was purchased mostly by new customers. It was also identified that the newer customers were younger, between the age group of 20-35.

Infiniti’s market assessment study offered as part of the market opportunity analysis also helped the client identify the key transformations in the US fast fashion industry. It also helped them identify the top marketing channels that are most lucrative to attract and retain new customers.

Results obtained

With over 15 years of experience in helping global businesses in successfully overcoming roadblocks in business, our experts helped the company in the fast fashion retail industry to adapt to the industry trends and transformations.

market opportunity analysisOur market opportunity analysis helped the client identify that their target customers are more likely to respond to display ads over direct marketing. This helped them invest in the right marketing channel and lure more customers to their brand. With this, they attained a 19% increase in targeted segment spend. Consequently, in less than 60 days they reversed their declining sales.

Learn more about Infiniti’s market opportunity analysis solutions

Financial services industry

Infiniti’s Market Opportunity Analysis Helped a Financial Services Provider to Identify Potential Market Opportunities and Achieve Savings of Over $8 Million

Market Opportunity Analysis for the Financial Services Industry

The financial services industry is witnessing unprecedented changes as it moves towards digitalization. However, with digitalization and high-speed innovations opening up new opportunities for financial services companies, security threats, and data breaches have started coming to the forefront. Apart from these risks, rising customer expectations, increasing pressure from competitors, inefficiency in meeting investor expectation, and regulatory conditions are presenting challenges for companies in the financial services industry. As a result, it is becoming imperative for financial services companies to conduct a market opportunity assessment before entering a new geography or region.

Entering a new market without a thorough knowledge of the market can be challenging. Request a FREE proposal to know how our market opportunity analysis can help businesses assess potential market opportunities and understand the competitive landscape.

Business Challenge

The client is a financial services provider based out of the Northeastern United States. As the Canadian financial services industry had healthy levels of capital adequacy and liquidity, the client wanted to expand their business operations to Canada. However, before expanding, the client wanted to conduct a market opportunity analysis to understand the Canadian financial services sector landscape and identify industry challenges. The client, therefore, approached Infiniti Research to leverage their expertise in offering market opportunity analysis solution.

Top challenges faced by the company in the financial services industry were:

Financial services industry challenge #1

Regulatory condition – The ever-changing regulatory environment posed major challenges for companies operating in the financial services industry in Canada. This further necessitated financial services companies to spend a large part of their discretionary budget on compliance. Therefore, with Infiniti’s market opportunity analysis, the client wanted to thoroughly understand the regulatory conditions in the Canadian financial services industry. By doing so, they wanted to focus on building systems and processes to keep with the regulations and industry standards.

Financial services industry challenge #2

Open banking system – Open banking system had a profound impact on consumers in Canada. Moreover, over 60% of Canadian financial services companies had already incorporated open banking model in their strategic business plan. Therefore, with market opportunity analysis, the client wanted to identify all the profitable business models adopted by major financial services companies.

Financial services industry challenge #3

Increasing popularity of FinTech companies – The increasing popularity of FinTech companies have brought about major challenges for traditional financial services companies in Canada. With Infiniti’s market opportunity analysis, the client wanted to analyze the competitive landscape before investing huge capital into the Canadian financial services industry.

Financial services industry challenge #4

Finding the right talent – For smoother expansion into the Canadian financial services industry, the client wanted to find the right talent to meet the demands of the digital world. Therefore, with Infiniti’s market opportunity analysis, they wanted to find the right business partners to support their operations in Canada.

To devise a robust market entry or expansion plan, businesses require detailed insights into the new market, competitors, customers, and regulatory environment. Our market opportunity analysis can help you gain detailed insights into the new market and assess the markets’ readiness for new offerings. CONTACT US today!

Solutions Offered and Value Delivered

The experts at Infiniti Research followed a detailed five-phased approach to market opportunity analysis.

Market sizing – In this phase of engagement, the experts at Infiniti Research analyzed factors such as market structure and size, barriers to entry, and financial services industry trends.

Competitive landscape – In the second phase of the market opportunity analysis engagement, the experts at Infiniti Research identified the key players in the Canadian financial services industry and their market share. Also, factors such as competitors’ business strategies, pricing plans, and market position were taken into consideration.

Consumer insights – This phase of the market opportunity analysis engagement involved identifying customers’ needs and expectations regarding financial services. Also, the experts identified the unmet customer needs.

Regulatory assessment – In this phase, the experts analyzed the current regulatory landscape in the Canadian financial services industry. Also, the experts monitored how key players in the financial services industry adapted to the regulatory changes.

Resource analysis – The final phase of the market opportunity analysis engagement included identification of the right business partner to support the client’s business operations.

Infiniti’s market opportunity analysis helped the client to analyze market potential in terms of market size, structure, and trends. Also, the engagement highlighted key barriers to market entry. The insights obtained from Infiniti’s market opportunity analysis helped the client to understand the competitive landscape in the Canadian financial services industry. The financial services provider was also able to identify unmet customer needs and demands. In addition, the client was able to understand the regulatory landscape and build processes to keep up with the regulations and industry standards. The insights obtained from Infiniti’s market opportunity analysis further helped the client to devise a robust market entry strategy.

With Infiniti’s market opportunity analysis solution, the company in the financial services industry was also able to identify the right business partners and collaborate with FinTech companies in Canada to support their business operations. Moreover, the client was able to embrace open banking systems and other business models that are gaining popularity in the Canadian financial services sector.

Furthermore, by having complete insights into the new market, the client was able to successfully establish themselves in the Canadian financial services industry. Also, within three years of entering the Canadian financial services industry, the client was able to achieve savings of over $8 million.

Our market opportunity solutions have helped various global giants to identify potential market opportunities and yield huge profits. Request for more information to gain detailed insights into our services and their benefits for your business.

Top Trends in the Financial Services Industry  

Top Trends in the Financial Services Industry

Want to gain detailed insights into these trends? Read the article here.

Top Three Trends in the Financial Services Industry

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Boosting Profit Margins by 17% for a Financial Services Provider – A Market Opportunity Analysis by Infiniti Research

Realizing Savings of 13% for a Financial Services Provider 

Business Challenge 

The financial services industry is facing unprecedented changes, due to the digitalization trend. Rising customer expectations, increasing competition from financial technology companies, regulatory pressures, and data security challenges are affecting companies in the financial services industry. As these challenges continue to escalate, companies in the financial services industry need to constantly evaluate and improve their operations, to keep up with the fast pace of change in the industry.

A leading financial services provider, who was looking to expand their business to international markets such as South America and Europe, approached Infiniti Research to leverage our expertise in gauging the profit potential of untapped market opportunities. With Infiniti’s market opportunity analysis solution, the client wanted to better understand the current market, identify other niches within the market, and plan a marketing strategy to expand their business or enter a new market.

Infiniti’s market opportunity analysis solutions have helped companies evaluate potential barriers to market entry, analyze distribution channels, and assess markets’ willingness for new offerings.

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Top Challenges Faced by Financial Service Providers 

Problem Statement 1: Increasing popularity of FinTech Companies

The increasing popularity of FinTech companies was disrupting the way traditional companies in the financial services industry operated. This created huge challenges for the client as they were not able to adjust quickly to the market changes, not just in terms of technology, but also in terms of operations, culture, and other facets of the industry.

Problem Statement 2: Regulatory Pressure

With regulatory requirements continuing to increase, financial service providers were forced to spend a large part of their discretionary budget on being compliant, and on building systems and processes to keep up with the escalating requirements. With the help of market opportunity analysis, the client wanted to better understand the business environment before expanding their operations.

Problem Statement 3: Sales Projection

By leveraging Infiniti’s expertise in offering market opportunity analysis solutions, the client wanted to analyze market size and industry outlook for the next 10 years. Also, they wanted to forecast their average sales, annually.

Request for a FREE proposal to know how leveraging market opportunity analysis can support your organization in strategically entering a new market or expanding in an existing market.

Solutions Delivered and Value Offered 

To help the client tackle challenges in the industry, the experts at Infiniti Research recommended a market opportunity analysis solution.

Phase 1: Competitive analysis

Based on our insights, the client gained detailed insights on market demographics and competitive scenario. This helped them to adapt quickly to the market changes and enhance service offerings.

Phase 2: Porter’s five forces analysis

The experts at Infiniti Research conducted porter’s five forces analysis. This helped the client to understand factors affecting profitability and identify areas of strength, to avoid costly mistakes.

Phase 3: Analyzing sales projection

With the help of market opportunity analysis, the experts at Infiniti Research helped the client forecast their average sales rate for the next 10 years. This phase of market opportunity analysis solution further helped them estimate the compound annual growth rate (CAGR) annually.

Our market researchers equipped the company with qualitative and quantitative market opportunity insights to help spur sales, take better decisions, and identify new market opportunities. Also, with the aid of our market opportunity analysis solution, the client was able to develop an accurate business plan, which increased the company’s profit margin by 17% in a year.

Request for more info to know more about our market opportunity analysis solutions.

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Weekly Round-up: A Storyboard on the Benefits of Market Opportunity Analysis

LONDON: Infiniti, a leading market intelligence solution provider, has announced the release of their new storyboard on market opportunity analysis and on how it has helped organizations meet their growth objectives by collaboratively transforming market information into a business advantage. With constant changes in market dynamics and policies, keeping up with the developments in the industry and exploring new opportunities have become crucial for businesses. While it’s tempting to rush to the market to transform your great business idea into a reality, the inability to carry out an effective analysis of market research opportunities can doom your business. Investing in a research campaign can easily help identify tweaks that might be needed for your product or service, saving time and money.

Keeping your finger on the pulse of your market will help you maintain a proactive approach and successfully outgrow your competitors by discovering new ways to expand reach outside your core business.

By leveraging market opportunity analysis, companies can gain a competitive edge over their direct and indirect competitors.  Infiniti’s solutions for market opportunity analysis have helped companies evaluate potential barriers to market entry, analyze distribution channels, and assess markets’ willingness for new offerings. To help companies understand how we can help evaluate marketing opportunities, we have collated some of our recent success stories on market opportunity analysis and have also highlighted ways in which our market opportunity analysis framework has helped businesses become market leaders.

#1: Elevating sales and productivity with market opportunity analysis: Crippled by the lack of capital resources, expertise, and support necessary to assess marketing opportunities, a large conglomerate approached Infiniti Research to improve customer service and increase the performance of its marketing campaigns. With the aid of Infiniti’s market experts, the client was able to boost sales and expand their market reach to new, profitable market segments.

Alcoholic Beverages Market Opportunity Analysis – An Infiniti Research Case Study

#2: Wondering what your customers really want?: If you’re still waiting to make a start to your business plans and determine your target customers, here is a step-by-step guide to conducting a comprehensive market opportunity research. Finding opportunities in a market isn’t a difficult task, but companies need to follow a certain procedure to ensure the accuracy of the information collated. Do it right and you’ll be surprised at what customer needs are currently unmet and how you can boost profitability through a scrupulous market opportunity assessment.

Step by Step Guide to Conducting an Effective Market Opportunity Analysis

#3: Identify the path to rapid growth and expansion with market opportunity analysis: Recently, a major gourmet food company faced issues in terms of stagnant market growth and rising competition from new market players. They wanted to evaluate marketing opportunities in the industry. By recognizing the need for an innovative approach, the company partnered with Infiniti Research to identify potential areas for innovation with market opportunity analysis. This solution offered helped them to spread their business operations to new and niche market segments.

Identifying Market Opportunities for Business Growth with the Help of a Market Opportunity Analysis Template – A Case Study on the Gourmet Food Industry

#4: Market positioning and perception analysis for new drugs: New products represent 27% of sales across all industries. It should, therefore, come as no surprise that businesses invest extensively in forecasting the lifecycles of their products. An international pharmaceutical major wanted to gain an in-depth understanding of the perceptions and market positioning of their new drug across target regions. Our market researchers equipped the company with qualitative and quantitative market opportunity insights to help spur sales, take better decisions, and identify new market opportunities.

Over the Counter Drugs Market Opportunity Assessment by Infiniti Research – A Pharmaceutical Industry Case Study

#5: How to find the business opportunity that is right for you? : Entrepreneurs go through various dilemmas when they want to introduce a new product or service in a market. Should they offer products based on an unmet need or should they select an existing product or service from the market and offer it in another space? Well, this is where the real importance of market opportunity analysis comes to the fore. Infiniti’s market opportunity analysis helps frame winning business strategies and allows businesses to flourish in a market that is extremely competitive.

Wondering how to identify potential market opportunities?

Well, look no further, our portfolio of solutions can help you boost revenues and market potential.

#6: Business streamlining for greater profitability: How do you make sure you are selling to the right people? Well, you need to clearly define your target market and evaluate marketing opportunities. But, do you still wonder if selling to the target market will have a two-fold effect on your business? If yes, read our success story on how we helped our client devise effective go-to-market strategies for the heavy machinery equipment market. Infiniti’s market opportunity research solutions offer accurate insights into target markets and helps identify customers’ needs to design and deliver products that will boost customer satisfaction levels.

Market Opportunity Analysis on the Heavy Machinery Equipment Market: Understanding the Existing Pain Points and Unmet Needs

#7: Crafting a bespoke experience for an automobile spare parts manufacturing company: While running towards a final goal is great, understanding, if you are on the right path along the way, is just as important! Our solutions for market opportunity analysis have made it possible for one of the leading automotive manufacturers to assessing the sales potential of their newly introduced automobile components. With an in-depth market opportunity assessment, the client was in a better position to market their products and drastically reduce time to market to drive higher sales per product.

Automobile Spare Parts Market Opportunity Assessment

#8: Medical devices startup meets their business goals: Infiniti’s market opportunity analysis helped a healthcare company to identify market entry barriers, market requirements, and gain a stronger foothold in the new geographical segment. Read this success story to know how the medical devices manufacturer was able to expand their business by gauging the growth potential of emerging markets in the Asia Pacific region with market opportunity analysis.

Market Opportunity Assessment for a Medical Devices Startup

#9:  Improving time to market for the consumer packaging market: With new trends influencing the packaging market, companies have been forced to make changes that will have a significant impact on their overall business value. By partnering with Infiniti Research, the client wanted to leverage market opportunity analysis to identify alternatives to improve their market share, which subsequently helped in better market positioning.

Market Opportunity Assessment: Uncovering and Understanding the Scale of Market Opportunities for the Consumer Packaging Space

#10: Freight provider transforms its entire business system: Infiniti’s market opportunity solutions helped the client to identify potential areas to promote their services. The market opportunity solution also helped the firm in determining the market trends to evaluate their market saturation and penetration levels.

Market Opportunity Engagement Helps a Freight Management Firm Identify Trends by Analyzing Market Data

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Market Intelligence

Step by Step Guide to Conducting an Effective Market Opportunity Analysis

Business growth strategies include the evaluation and assessment of new markets and products lines or suggesting new ways to reach existing markets and better meet the needs of customers. In today’s business environment, sustaining growth is a major challenge for companies. Scientific and technological advances shorten the life cycle of products and services, changing business models and giving the scope to new competitors to enter the market. This constant instability makes it important for every market player to seek new business opportunities. But the question that arises here is how to do market opportunity analysis in such conditions?

The first thing you need to do is, define a framework to help search for opportunities. To do this, it is important to understand the business direction of your company and to have knowledge of the strengths, resources, and capabilities of your company. Once you develop a comprehensive understanding of your company goals and areas of expertise, the next step involves analyzing the market and assessing the needs of your customers and how they are being met by companies. For an effective market opportunity analysis, it is necessary to evaluate the business model as a whole by identifying customers and companies and other factors such as direct and indirect competitors, brand value propositions, existing regulations, supply chains, and the general business environment. In this article, we have examined how to analyze these factors in detail:Contact US

Step by Step Guide to Conducting Market Opportunity Analysis

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5 Reasons Why Your Business Needs Market Opportunity Analysis

Today, in this competitive business environment, constant growth and profitability are never a guarantee. With advancements in technology, life cycles of products and services keep shortening. Additionally, business models keep changing and new competitors enter from various industries. This persistent instability makes it very crucial for businesses to seek new market opportunities to grow and stay ahead of the competition. It is in this context that the real importance of market opportunity analysis comes into the picture. It helps businesses to examine various factors like direct and indirect competitors, brand value propositions, existing regulations, supply chains, and the general business environment. Ask An Analyst_IRAll these factors help frame winning business strategies and allow your business to flourish positively amidst the competitive environment.

With the help of the market analysts at Infiniti, we have highlighted a few reasons why market opportunity analysis is important for any business. But before delving into those factors, let’s understand a bit about market opportunity analysis in simple terms.

What is a Market Opportunity Analysis?

Market opportunity analysis is a tool to determine and access the desirability of a business opportunity. It forms a portion of the business strategy; wherein, before launching a new product or service, the market is analyzed to identify the anticipated revenues and profits from it. Forecasted demand is one of the most important factors that should be considered and analyzed during opportunity analysis. There are a few important questions that can be answered through this analysis. Therefore, these questions must be considered by businesses that perform market opportunity analysis:

  • What are the most profitable segments of the market?Request Proposal
  • What is the rate at which the opportunity is growing?
  • What do competitor and gap analysis mean?
  • What are the major sustainable differentiation points?

Why Market Opportunity Analysis is Important?

#1. Market opportunity analysis helps identify the needs of the customers and accordingly plan, design, and deliver the products or services to derive customer satisfaction.

#2. It helps the company to stay ahead of the competition due to the introduction of customer-oriented products.

#3. It also allows the firm to make optimum use of resources.

#4. It helps the business to accomplish goals like profit margin improvements and market share etc.

#5. It also enables an organization to extend and spread its business in new as well as existing markets.


To know more about how market opportunity analysis can aid in business growth 

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