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Trends Analysis + Health and Wellness Food Market

Maintaining a Strategic Edge in the Health and Wellness Food Industry with Market Trends Solutions: A Case Study

Health and Wellness Foods Market Overview

In recent years, health and wellness have extended beyond physical fitness and basic nutritional fitness. Doctors, nutritionists, fitness professionals, and consumers have become increasingly focused on the value of constant healthy consumption. In a rapidly evolving and incredibly challenging world, maintaining physical, nutritional, and mental health is imperative to growth. This change has propelled the scaling of the health and wellness food market while restricting the development of diet plans.

However, as is the case with most markets, the health and wellness food market has also witnessed the advent and end of many trends, and companies have experienced the need for market trends analysis. With evolving consumer behavior and preferences toward health and wellness, and fitness change, so do their consumption needs and demands. While the market is steadily expanding, continuously changing trends often cause challenges with inventory management, marketing initiatives, product development, and increase potential risks for businesses in the health and wellness food market.

The COVID-19 pandemic has increased consumers’ focus on individual health, and companies in the health and wellness food market capitalize on this growing trend. Request a free proposal to learn how your business can capitalize on current and future market trends.

Scope of the Trends Analysis Engagement

Keeping pace with changing market trends has become increasingly difficult as digitization, social awareness, and ethical consciousness continue to grow. However, with Infiniti’s market trends analysis, companies in the food and beverage industry identify, evaluate, and strategize for current and upcoming market trends. This critical analysis provides all clients with a significant competitive advantage and helps them stay a step ahead of their competitors as well as consumers with novel strategies and offerings. In this engagement, Infiniti’s trends analysis experts help a health and wellness food company overcome market challenges with a comprehensive analysis, product research and mitigate the risks of sudden changes.

Market Trends Analysis + Health and Wellness Food Market

Business Challenges

A leading health and wellness food company in the Asia-Pacific (APAC) region struggled to keep pace with consumers’ demands and noticed its decline in customer retention. While competitors developed relevant offerings, targeted marketing initiatives, and robust supply chain strategies, the company was losing ground due to traditional and rigid approaches. To keep abreast of the changing market and maintain efficient methods and relevant offerings, the client required a flexible supply chain, targeted marketing initiatives, data-driven product development processes, and a system to identify and strategize for upcoming market trends. Therefore, the company chose to partner with Infiniti Research and leverage our expertise in offering market trends analysis solutions. With this engagement, the health and wellness food market player also wanted to re-establish themselves as an industry leader, decrease their customer attrition rate, and mitigate the risks caused by changing trends.

Infiniti’s trends analysis experts have helped many food and beverage industry players identify and strategize for significant market trends. Speak with our experts to learn how your business can benefit from our solutions and advice.

Our Integrated Approach

Infiniti’s market trends analysis experts worked closely with the company to establish efficient and comprehensive strategies and develop an unparalleled approach to changing trends. This process included three steps. For the first step, the experts identified current significant trends in the market and helped the client evaluate the impact of market trends. With this step, the experts also aimed to provide the client with an effective system to identify, assess, and strategize future market trends.

With the insights from the trends analysis, the experts helped the client adapt their marketing strategies and product development process to accommodate market dynamics and risks. The experts also attempted to enable efficient preparation and proactive adaptation of marketing and product development initiatives while tracking and mitigating potential supply chain, distribution, and revenue-impacting risks.

The third and final step included developing a flexible approach to supply chain strategies and inventory management. Infiniti’s trends analysis experts helped the supply chain and inventory teams enable quick changes, fast and high-quality delivery, and easy adaptation to changing market dynamics to account for the constant changes in trends.

Business Outcomes

The market trends analysis solution helped the health and wellness food market client overcome the severe impact of the various market trends that had impacted their market share, revenue, and customer retention levels. The engagement also helped the company prepare for potential future market trends and maintain strategies easily adapted or modified as per consumer and market demand. With an effective system to identify future trends, the company could proactively strategize, plan, and approach various market changes.

New, relevant, and flexible marketing strategies helped the client focus on promoting offerings and content that attracted their target consumers while keeping abreast of current market trends. Additionally, the insights into the changing market dynamics helped the client develop new products or adapt previous offerings to appeal to their target audience as per current and future trends. These changes led to a significant increase in customer attraction and customer satisfaction.

Further, a flexible supply chain and improved inventory management enabled enhanced communication, transparency, adaptation, and growth. With fast, high-quality, and trend-conscious offerings, the health and wellness food market client soon re-established themselves as an industry leader, overcame the challenges of the changing market trends, and recovered from the impact of their previous weaknesses. Within one year of the engagement, the client’s customer retention rate increased substantially, also mitigating the risks of changing market trends helped realize huge savings across the supply chain, and their new strategies helped regain significant market share.

Our market trends analysis solutions provide companies with the opportunity to gain and maintain a significant strategic edge in an ever-changing market. Request more information to learn more about the value of trends analysis in the food and beverage industry.

Food and Beverage Industry Trends

Preparing for the New Decade with Expert Insights into Significant Food and Beverage Industry Trends

The global food and beverage industry has witnessed trends, challenges, and transformations like no other. Over recent years, all industry players have been substantially impacted by the highly dynamic market and consumers’ changing preferences. As trends, worldviews towards food groups, interest in new culinary adventures, and opinions regarding health and wellness change, so does the food and beverage industry.

Consumers have become increasingly selective about their food or provide for their families and peers to consume. Additionally, increasing competition, variety, and options have made it more challenging for companies to monopolize a certain niche segment in the food and beverages market. On the contrary, there has been a sudden upsurge in niche markets, wherein companies are focusing on highly specific dietary, health, or taste preferences and creating new segments continually.

The industry has been through tumultuous changes over the second half of this decade. In the last five years, food and beverage companies have witnessed a sudden increase in innovation, rising demand for environmentally friendly alternatives, and a need for service and packaging alternatives. Infiniti’s industry experts have studied the ever-changing food and beverage industry and discovered three significant trends that have impacted the industry over the past five years. Before entering the new decade, and the new post-COVID era, it is essential for industry players to evaluate and strategize for the biggest trends affecting their market. To help companies through this process, our experts have highlighted the significant trends, discussed them in detail, and provided insights into our solutions and how they can help businesses transform.

Wondering how changing market dynamics have affected your business? Speak with our industry experts and gain a comprehensive understanding of major factors influencing change in the food and beverage industry.

Food and Beverage Industry Trends Over the Last Five Years

Understanding your market is the first step towards success. This must include understanding market trends, changing business models, and most importantly, consumers’ preferences. In an industry as highly reliant on consumer spending as the food and beverage industry, it is imperative for companies always to stay a step ahead of their competitors. The following three trends have impacted businesses and brought to light the importance of efficient strategizing and relevant data over the last five years:

Food and Beverage Industry

Increased Digitization in the Food and Beverage Industry

The world has grown exponentially through digitization over the last two decades. Recently, digitization has expanded across industries and has been incorporated across supply chains, business models, and consumer relations. Digitization has also propelled urbanization in many geographic locations and helped growth, demand, and consumers. Additionally, the automation of various processes across the supply chain and increased logistics efficiency has helped businesses address hurdles that were previously major challenges. Improved cold storage facilities, smart factories, the simplification of predictive maintenance through the Industrial Internet of Things (IIoT), and the growing influence of the internet’s social aspect have transformed the way companies interact with consumers and changing market dynamics.

Infiniti’s trends analysis experts have evaluated the impact of this major trend and the subsequent industry trends that have impacted businesses’ food and beverage industry trends. To successfully compete with the growing competition, companies will need to embrace digitization as best they can. This includes identifying the newest technologies adopted by industry leaders, revamping their supply chain to include technological advancement, and establishing new business models to accommodate the changes influenced by digitization. With Infiniti’s trends analysis solutions, food and beverage companies can identify upcoming trends, strategize for them, and stay a step ahead of competitors and market dynamics at all times.

Overcoming challenges in a highly competitive and challenging industry requires skill, data-driven insights, and well-informed decision-making. Request a free proposal to learn how our solutions help companies successfully achieve the same.

Direct-to-Consumer Business Models

Streamlined supply chains, increasing eCommerce adoption, and the increased availability of delivery services have propelled all industries into a new form of business services. Companies have started to offer their products via their own websites, mobile applications, and social media channels in the food and beverage industry. Additionally, companies are available on various other platforms and embrace an omnichannel business model for efficiency, growth, and consumer convenience. Major brands have established an online presence, tactfully placed certain brick-and-mortar stores, and engaged with their clients across various platforms, most often over the internet. This direct-to-consumer approach has transformed multiple markets, and the food and beverage industry is one among them. This enables improved services, personalized offerings, better offers and rewards for consumers, well-informed decision-making, and better reach to consumers.

Infiniti’s market intelligence experts studied direct-to-consumer business models and identified various crucial benefits including, reduced customer attrition, increased consumer feedback and room for improvement, higher customer loyalty, and most importantly, a more comprehensive customer engagement approach. With our market scanning and monitoring experts’ help, companies can identify and incorporate better strategic decisions into their business models, improve their offerings, compete with industry leaders, and overcome industry challenges.

Changing Dietary Demands

Consumers’ preferences change continually and directly impact major market dynamics. In the food and beverage industry, consumers changing choices influence company offerings, products, and services directly. Recently, awareness regarding the environmental impact of various food groups and the increasing particularity of dietary preferences have caused substantial industry changes. Veganism, lactose intolerance, gluten allergies, and rising concern regarding the meat industry have propelled growth and transformation. Companies are now creating niche product ranges and offering innovative alternatives to standard foods. The introduction of vegan baked goods, bottled healthy smoothies, and packaged ready-to-eat meals are some instances of industry changes. This helps companies increase brand loyalty, introduce niche products, create smaller market segments, and provide an ideal consumer experience.

Infiniti’s customer intelligence solutions have helped businesses identify customers’ needs, understand changing consumer preferences, and develop comprehensive strategies to meet consumers’ demands. Additionally, with our brand health assessment, companies can evaluate current and potential consumers’ reactions towards their offerings, assess brand visibility, and understand the factors influencing their brand image. This enables the development of comprehensive strategies to improve overall brand health and optimize consumer experiences.

Infiniti’s solutions help food and beverage industry players overcome changing market dynamics and strategize for the future. Request more information to learn how you can prepare for the upcoming decade.

sustainable food packaging trends

How to Recapture Growth in the Fast Food Industry

Fast food companies have enjoyed high profits despite offering products and services at low costs over the years. However, the shifting consumer demand to healthier and premium quality products at the existing price points have left fast food chains grappling for ways to satisfy these needs. The fast food industry is primarily characterized by convenience, affordability, and speed. But modern customers in the sector are looking for this and much more from players in the fast food industry. Companies in the fast food industry that are able to identify and align their strategies to suit the changing market demands can ensure a stable future for their business. Fast food industry experts at Infiniti Research identify some critical strategies that can help companies in the sector to turn a reasonable profit through increased operational excellence and improved customer service strategies.

Although companies in the fast food industry can expect challenging times ahead, capitalizing on the right opportunities can help harness growth and profitability for players. Request a free proposal to know how our solutions can be tailor-made to cater to your business’s unique challenges and help you seize profitable business opportunities.

Fast food industry

Listen to your customers

In the case of any service industry, knowing what your customer wants and effectively catering to their demands is paramount. As consumer demands shift towards healthier and better quality food ingredients, top companies in the fast food industry have already started to incorporate these fast food industry trends into their business. Furthermore, some fast food companies have also begun to make the food in front of the customers so that they can witness the quality of ingredients used and be convinced of cleanliness and nutrition in the food that they consume.

Learn more about how we help clients in the fast food industries with agile business strategies

Transparent marketing strategies

You may often find that in today’s digital age, not all marketing strategies of fast food companies take off as expected. One of the main reasons for this is due to the lack of transparency in the marketing strategies of fast food companies. In the age of empowered customers, people have wider options to gain more information and voice their opinions than ever before. Showcasing transparency in operations as a part of the marketing strategies is one of the best ways for fast food industry companies to garner and maintain customer loyalty.

Identify untapped niche

Millennials were earlier an untapped niche for fast food companies. Reaching out to such untapped segments can open up new business verticals for companies in the fast food industry. For instance, recently a well-known fast food chain reached out to millennials in two ways: firstly, by engaging with customers and providing through online channels and by secondly, by giving this customer group a sense of community by promoting authenticity and inclusion through workshops and tastings. This also resulted in several consumers documenting their experiences through social media and word-of-mouth, enhancing the branding of the company.

Gain more insights on Infiniti’s solutions for companies in the food and beverage industry

food retailers

What Food Retailers Can Do to Revive the Declining Sales Volume

food retailersFood retailers saw a steady increase in the product volumes sold during the late 90s’ and the early 2000s’, but the growth of food-at-home (FAH) segments have been stalled over the past decade. One of the main reasons for this is when the US customers faced the heat of the recession in 2008, the common trend among households became to eat out less and save money. As a result, the volumes sold by food retailers in the FAH category saw a steady rise. However, as the economy improved, consumers began dining out frequently, consequently, volumes of products sold by companies in the food retail sector took a hit. Although food industry experts at Infiniti Research predict that the sector will continue to undergo the pressure of declining sales over the next few years, there are a few measures to help food retailers resign from flat or negative growth.

By having a clear understanding of the changes and transformations that have driven food-volume growth in the recent past and how those trends will likely evolve, consumer food companies can better prepare for the road ahead. Request a free proposal to know how our food industry experts can help you stay in line with the market changes in the sector.

Ways to spur growth in food retail

Amidst the downbeat forecast relating to the growth patterns, several food retailers have already begun taking an ad-hoc approach for addressing the sluggish FAH growth on the overall business. Measures such as minor product innovations and or reduction in packaging size are some common examples. But to make way for sustainable growth and plan for the challenging years awaiting them, food retailers must take a broader and long-term view of the market. This can be done through bold strategic moves including collaborations or even partnerships.

Re-evaluate product portfolios

There is no doubt that there has been an overall decline in FAH volumes. Despite this, some subcategories have managed to show signs of growth in the recent years. This has been largely driven by the demographic shifts that have taken place in the US over a span of the last 10-15 years. It is vital for food retailers to identify pockets of growth by combining data related to changing consumer attitude and purchasing behavior with the data collected on the changing demographic and economic trends. Furthermore, the lifestyle changes of US consumers are promoting the growth of healthy and organic food products. Therefore, food retailers can concentrate their efforts on these verticals to ensure stable profits. Identifying underperformers is another area of focus for companies in the food retail sector. Divesting in product categories that are rapidly declining in terms of volumes and profits would be advisable.

Is your business experiencing a slump in sales? It can be revived and brought back to track with the right market intelligence solutions to guide your decision-making process. Get in touch with an expert for more insights on how our tailor-made solutions can cater to your specific business challenges.

Supply chain changes to manage volatility

Food retailers often find themselves exposed to commodity price fluctuations and aggressive supply chain transformations are the only solution to overcome such challenges. For instance, a popular coffee chain had purchased its first coffee farm in 2013 to ensure an undisputed supply of coffee beans. Food retailers can also consider joint ventures which will help increase their collective bargaining power and respond better to commodity volatility. Some top food retailers are also trying to develop new and innovative product formulations to better respond to commodity price fluctuations. Such process changes can help to considerably lower costs so that food retail companies can better handle the volatility.

Enter into mutually beneficial partnerships

The challenges faced by both food retailers and food manufacturers over the coming years will be more or less the same. Some of the top retailers are already deeply invested in the private-label and prepared-foods businesses. These categories present opportunities for mutually beneficial partnerships among food companies. Seeking new ways to collaborate with food retailers will be the trait of winning food companies.

Want more insights on our solutions for companies in the food industry?

Food and beverage companies

Thought Leader Insights: Key Challenges in the German Food and Beverage Market

Germany is Europe’s largest market for the food and beverage industry. The changing food habits of German consumers are prompting several international food and beverage companies to set shop in this region. Food and beverage companies in Germany can also expect to see significant investments and growth over the next few years. The lucrative market prospects make the German food and beverage market a highly lucrative one, consequently, leading to cut-throat competition. In this article, an Infiniti Research thought leader, who has expertise in working with several global food and beverage companies overcome their business challenges, shares some critical insights on the German food and beverage market and describes strategies for players to succeed in the long run.

What makes the German food and beverage market challenging?

Given the fact that Germany is one of the largest economies in the world and its huge market size makes it extremely challenging for companies doing business in this region to become a significant player in the market. In the food and beverage industry, every category is characterized by immense competition and each brand attempts to be recognized by consumers by telling them a unique story. Often food and beverage companies struggle to achieve this with several players trying to do the same thing and sometimes companies even try to communicate too many things at the same time. This often ruins the effectiveness of a message in reaching the target audience and creating an impression in their minds about the brand. Also, due to the increased level of competition, both the consumers and buyers are very skeptical in this market. It takes considerable time and effort to convince them of their first purchase, and then it takes a great product in order to be purchased regularly. Despite all these factors, what makes the German and food and beverage market appealing is the fact that once a brand gets a foothold in the German market and people start to like it, both consumers as well as buyers become loyal partners.

Comprehensive research and development is key to success in any new market. Request a free proposal to know how we help clients with turnkey solutions to support their market expansion plans.

Is there any common pitfall while entering the German food and beverage market?

There is often a lot of impatience when it comes to launching a new product in the German food and beverage market. This is especially true in the case of companies that are fairly young and inexperienced in venturing into international markets. It is important for such players to work collaboratively with market experts who can validate the idea of expansion plans. Another pitfall that becomes crucial in a German market entry is when brands overly follow the lean approach and try to venture into the market without the right preparation in terms of product quality, packaging, websites, or marketing strategy. Germans are not as proficient in English as many of their neighboring countries like the Netherlands or Scandinavia. So, being fluent in German is key if you would like to convince both consumers as well as buyers about your product.

Looking for solutions to address your key business challenge? Get in touch with an expert for unparalleled business insights.

beverage industry trends

Keeping up with the Latest Beverage Industry Trends and Market Updates

Consumers around the world are moving to a healthier lifestyle, making a great impact on the product offerings of the beverage industry around the world. Customers are switching gradually from caffeine-laden and sugary drinks to alternatives that are more healthy and also environmentally friendly. Companies that want to survive such beverage industry trends must start by filling the gaps in their offering to meet the changing consumer demands.

The article below involves a global beverage industry analysis highlighting some of the key beverage industry trends in its entirety to help companies in the sector understand and stay abreast of the latest news, innovations, and market developments.

Top beverage industry trends

beverage industry trendsHyper-personalization of functional beverages

Functional beverages is one of the newest beverage industry trends that offer several health benefits by packing superfood ingredients including turmeric, activated charcoal, matcha, and aloe-vera into the beverages. Functional beverages promote overall wellness goals of consumers. Some of the key benefits they claim to offer include weight loss, improved sleep, and better gut health. Such healthy grab-and-go options are notable beverage industry trends becoming popular across the globe.

Are you a beverage industry company looking to improve your bottom line by staying abreast of the market changes, innovations, and the top beverage industry trends? Request a free proposal to know how our services can help you achieve.

Increased use of automation

Businesses across industries are highly focused on lowering their costs and maximizing profits. Also, it is a known fact that the food and beverage industry is highly sensitive as even a minor drop in product quality will be easily noticed by consumers and this can greatly hamper the brand image. With automation, beverage companies are trying to eliminate the chances of human error in packaging or quality control and also reduce the overall costs. Several companies are adopting beverage industry trends like automating their processes, thereby reducing costs and allowing them to dedicate more resources to branding and R&D. Automation is also playing a big role in food production and packaging as it allows for precise tracking and measurements to keep up with industry regulations and quality standards. Moreover, players in the beverage industry are considering automation as it helps reduce downtime and increase productivity.

Floral flavors market is blooming

The distinct taste of floral flavors has made it one of the highly lucrative beverage industry trends right now. Floral flavors are also known to possess great aroma and tastes and a lot of other health benefits, without adding extra calories. The EMEA region is expected to lead the global floral flavors market in the next couple of years.

Our portfolio of services caters to companies across industries and are designed to be in line with the latest market innovations and trends. Know how our solutions can help you simplify your business challenges.

Premium packaging might soon become a norm

Uniqueness and personalization are two factors that impact buying behavior or modern consumers. Customers now look for more bespoke designs in packaging rather than off-the-shelf products. This is soon to become one of the major beverage industry trends. Beverage companies are increasingly laying importance to packaging by making overhauls to their current designs or even introducing new packaging for their products. In fact, beverage industry analysis by our experts shows that the sector is moving towards new beverage industry trends like premium packaging as a response to consumer desires.

Unspoken benefits of blockchain in the beverage industry

The importance of trust is high in the beverage industry and it plays a great role in building relationships between a company and its customers. The number of people falling ill due to food and beverage contamination is on the rise. This could be due to several factors including improper packaging, fake substitute manufacturers, and the addition of too many preservatives. Players in the food and beverage industry are now becoming aware of the benefits that blockchain technology can provide them in eradicating problems such as the usage of fraudulent ingredients and fake manufacturers. Foodborne illness can be reduced to a greater extent as blockchain can be integrated with advanced AI capabilities and Internet of Things (IoT) to identify and track food products in real-time, making blockchain one of the most popular and attractive beverage industry trends.

Learn more about how these beverage industry trends can have a major impact on the operations of companies in this sector.

market segmentation

Four Food Industry Trends to Expect in 2019

The food industry is rapidly evolving. Apart from staying on top of the emerging technologies and innovations, companies in the food industry must also keep a close watch on the changing consumer preferences and rising costs. Globally, the food industry in emerging markets including Philippines, China, and Malaysia are booming, while more established and mature market such as the US, Europe, and Canada are showing stagnant and slower levels of growth. There are similar macro trends that are driving growth and innovation across the globe despite varying economic and cultural differences. Infiniti Research reveals four food industry trends to expect in 2019 as this sector grapples with changing eating habits.

Food industry trends 2019      

Increasing demand for transparency

One of the biggest food industry trends this year is the rising consumer need for transparency. Modern consumers are well-informed and greatly interested in knowing the ingredients that go into the food products that they consume. Considering the rise of health and diet conscious customers, a greater number of consumers are reading the back of packages now more than ever.

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Is your company equipped to meet the dynamic food industry trends? Request a free brochure to know how Infiniti’s solutions can help you gain a winning edge in the market.

At-home meals

Recent research reveals food industry trends wherein a greater number of consumers prefer to have their meals delivered to their homes. This is primarily due to factors including streaming media, work from home, and rising need to stay away from the maddening crowd. Consequently, through the mid of 2018 to throughout 2019, the decline in dining at restaurants is expected to become one of the ongoing food industry trends.

Made to order/ customization

This is one of the food industry trends that have been evolving for years due to the growing demand of consumers to personalize the meals that they eat. Furthermore, the dietary preferences, restrictions, and allergic reactions to certain food items are some of the main factors that are driving the popularity of customization in meals to suit the needs of individual consumers.

Channel blur

An increasingly diverse array of operators in the food industry are venturing into foodservice in order to compete for their “share of stomach”. Players in the food industry no longer compete with only counterparts offering similar products. Rather, they now have to compete with segments including food trucks, convenience stores, supermarkets, and other meal kits that provide innovative options for consumers who are looking for variety and flexibility.

What were the top food industry trends in 2018?

Infiniti’s solutions for the food industry

In a highly dynamic sector such as the food industry, it is essential to keep tabs on the food industry trends. Furthermore, the uncertainties in the global economy are expected to take the center-stage in the future of food industry. Infiniti Research adopts a holistic approach to market research and provides comprehensive insights into the food industry trends, challenges, and strategies to strive in the target market. With a team of highly skilled market research professionals, we offer advanced, customized solutions that will help food and beverage companies to magnify competitive advantage by improving speed-to-market and stay up-to-date with the latest food industry trends.

REQUEST A PROPOSAL  to know more about Infiniti ‘s solutions for business.

food and beverage

Food and Beverage Industry: A Comprehensive Overview

Food and Beverage Industry Overview

The food and beverage industry is going through rapid transformations; and with the latest trends and innovations in place, it is not inappropriate to say that there is no looking back for food and beverage companies. Furthermore, the demand for healthy foods and packaged food and drinks items are some of the popular food and beverage industry trends that are all set to stay for a longer period of time.

Food and beverage companies that revitalize themselves with the changing market trends will be successful in their venture to top the list of customers’ preference. However, like most other industries, this market is also facing several critical challenges that are even bigger than the growing market competition. Technological advances in the food and beverage industry also create a challenge in terms of adoption and budget restraints. In this article, we have analyzed the top trends and challenges that food and beverage companies are facing, globally.

Food and Beverage Industry Trends 2018 

With several trends constantly moving through this industry, such as the booming demand for new and exotic flavors and the preference for healthier foods, it is very important for you to have a better understanding of what is currently in demand to sustain the growth of your company.

Shifting customer preferences

Customer preferences across the globe have been changing, with bold and exotic flavors and healthy food products ruling the top of the list. Food home delivery is one of the popular trends that will continue to evolve over time.

Similarly, convenient packaging, such as bowl-based preparations featuring quinoa, kale, and more, will be in demand since the consumers of today are looking for quick but healthy eating options. To stay on the top of these shifting preferences, understanding the lifestyle of customers will be essential for aspiring food and beverage companies.

Digital transformation

Digital transformation has brought a significant change in the sales percentage of the food and beverage companies. Today, sales through own sites and third-party e-commerce platforms form the majority of the total revenues.

The demand for subscription-based food services and online delivery will continue to soar as consumers now prefer doorstep delivery. Since the home delivery option is convenient and widely popular, this service is expected to grow in demand in local markets as well.

Acquisitions and mergers

Food and beverage companies are expected to introduce healthier products and ingredients to their existing list of foods and drinks. To do this they need to expand what they are offering through mergers and acquisitions.

Today, we are easily able to see instances where established companies are acquiring businesses that are producing the type of ingredients or foods they are looking for. These acquisitions require lesser cost than investing the time and resources in research and development for developing newer products.

Food and Beverage Industry Challenges

Social and environmental responsibility

Environmental impact and social responsibility are perhaps the biggest challenges facing all business owners in this industry.

Therefore, it is very important for the food and beverage companies to realize that the system of food production is probably one of the biggest contributors to greenhouse gas emissions. It is high time to consider new food sources and alternative energy to mitigate the challenges caused by land erosion, natural resources depletion, deforestation, massive land and water pollution, water scarcity, etc.

Lack of traceability

Today, one of the biggest challenges this industry is facing is that of traceability. Global and fragmented supply chains can lead to several challenges like multiple small stakeholders that will lead to a gap in traceability. For big brands, it is easy to have a pretty good understanding of their tier one suppliers. But for tier two and three brands, keeping accountability and having transparency is very challenging. This causes a lack of transparency across the entire food supply chain, which is now a global issue.

To know more about the food and beverage industry and the trends impacting business growth, request a free brochure.

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