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Food and beverage companies

How the Global Food and Beverage Sector Will Change Post COVID-19: Lessons from China’s recovering F&B Industry

For several months China’s food and beverage companies bore the brunt of demand-supply adversities due to the COVID-19 crisis. The pandemic has also had a severe impact on the global supply chain, foodservice sector, commodity prices, and demand for essential and non-essential products, especially after some of the major cities in China went into complete lockdown. As China enters the recovery phase after months of battling the aftermath of the coronavirus outbreak, the food and beverage sector companies in China have started to resume operations. However, the food and beverage sector in the country is far from going back to the normalcy as it was before the crisis, much has changed in the consumer approach to the F&B sector. We’re seeing the activities across the value chain take a different direction. From the introduction of automated, contactless sales amidst the rising food safety concerns to safe online purchasing and offline food delivery involving ‘no touch’ technology, the industry seems to be dancing to a very different tune. As a result, food and beverage companies in China are rolling out new initiatives to meet the seismic shift in consumer purchasing behavior.  

In this article, food and beverage industry experts at Infiniti Research examine the changing consumer habits in China about what they eat and how food and beverage companies across the world will soon be faced with similar challenges.

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New Trends Global Food and Beverage Companies Can Expect

Provide easy-to-prep meal options

As food service companies shut shop during the COVD-19 outbreak, there has been an increased spike in the demand for canned foods in China over the past few months. However, due to the prolonged nature of the existing crisis, consumers are now seeking to explore more nutritious options apart from canned or frozen. A recent analysis by experts at Infiniti Research shows that consumers in China are gravitating towards in-home products as compared to canned or frozen foods. Food manufacturers can take this as an opportunity to explore new avenues of business and invest into introducing easy-to-prep meals to suit changing consumer demands.

Increasing concerns over product safety

Consumers are now highly aware of the importance of hygiene and food safety. Food and beverage manufacturers across the globe must consider technological advancements like blockchain to enhance visibility and transparency into their supply chain. As consumers begin to become more cautious about the safety of the food products that they consume, allowing ample visibility and transparency can help gain and retain consumer trust in the brand.

Increased popularity of online buying

A notable trend in China post the pandemic is that a greater number of the elderly population are resorting to online buying platforms than ever before. Known to be less tech-savvy, this group of the population needs to have an easy-to use interface and clear images and easy to read product descriptions in order to fuel the trend and increase the popularity of food delivery among this group of the population.

Want more insights on how the food and beverage sector will change in your region post the pandemic and how your business can stay prepared? Request a free proposal from our industry experts.

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How to Recapture Growth in the Fast Food Industry

Fast food companies have enjoyed high profits despite offering products and services at low costs over the years. However, the shifting consumer demand to healthier and premium quality products at the existing price points have left fast food chains grappling for ways to satisfy these needs. The fast food industry is primarily characterized by convenience, affordability, and speed. But modern customers in the sector are looking for this and much more from players in the fast food industry. Companies in the fast food industry that are able to identify and align their strategies to suit the changing market demands can ensure a stable future for their business. Fast food industry experts at Infiniti Research identify some critical strategies that can help companies in the sector to turn a reasonable profit through increased operational excellence and improved customer service strategies.

Although companies in the fast food industry can expect challenging times ahead, capitalizing on the right opportunities can help harness growth and profitability for players. Request a free proposal to know how our solutions can be tailor-made to cater to your business’s unique challenges and help you seize profitable business opportunities.

Fast food industry

Listen to your customers

In the case of any service industry, knowing what your customer wants and effectively catering to their demands is paramount. As consumer demands shift towards healthier and better quality food ingredients, top companies in the fast food industry have already started to incorporate these fast food industry trends into their business. Furthermore, some fast food companies have also begun to make the food in front of the customers so that they can witness the quality of ingredients used and be convinced of cleanliness and nutrition in the food that they consume.

Learn more about how we help clients in the fast food industries with agile business strategies

Transparent marketing strategies

You may often find that in today’s digital age, not all marketing strategies of fast food companies take off as expected. One of the main reasons for this is due to the lack of transparency in the marketing strategies of fast food companies. In the age of empowered customers, people have wider options to gain more information and voice their opinions than ever before. Showcasing transparency in operations as a part of the marketing strategies is one of the best ways for fast food industry companies to garner and maintain customer loyalty.

Identify untapped niche

Millennials were earlier an untapped niche for fast food companies. Reaching out to such untapped segments can open up new business verticals for companies in the fast food industry. For instance, recently a well-known fast food chain reached out to millennials in two ways: firstly, by engaging with customers and providing through online channels and by secondly, by giving this customer group a sense of community by promoting authenticity and inclusion through workshops and tastings. This also resulted in several consumers documenting their experiences through social media and word-of-mouth, enhancing the branding of the company.

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Food and beverage companies

Thought Leader Insights: Key Challenges in the German Food and Beverage Market

Germany is Europe’s largest market for the food and beverage industry. The changing food habits of German consumers are prompting several international food and beverage companies to set shop in this region. Food and beverage companies in Germany can also expect to see significant investments and growth over the next few years. The lucrative market prospects make the German food and beverage market a highly lucrative one, consequently, leading to cut-throat competition. In this article, an Infiniti Research thought leader, who has expertise in working with several global food and beverage companies overcome their business challenges, shares some critical insights on the German food and beverage market and describes strategies for players to succeed in the long run.

What makes the German food and beverage market challenging?

Given the fact that Germany is one of the largest economies in the world and its huge market size makes it extremely challenging for companies doing business in this region to become a significant player in the market. In the food and beverage industry, every category is characterized by immense competition and each brand attempts to be recognized by consumers by telling them a unique story. Often food and beverage companies struggle to achieve this with several players trying to do the same thing and sometimes companies even try to communicate too many things at the same time. This often ruins the effectiveness of a message in reaching the target audience and creating an impression in their minds about the brand. Also, due to the increased level of competition, both the consumers and buyers are very skeptical in this market. It takes considerable time and effort to convince them of their first purchase, and then it takes a great product in order to be purchased regularly. Despite all these factors, what makes the German and food and beverage market appealing is the fact that once a brand gets a foothold in the German market and people start to like it, both consumers as well as buyers become loyal partners.

Comprehensive research and development is key to success in any new market. Request a free proposal to know how we help clients with turnkey solutions to support their market expansion plans.

Is there any common pitfall while entering the German food and beverage market?

There is often a lot of impatience when it comes to launching a new product in the German food and beverage market. This is especially true in the case of companies that are fairly young and inexperienced in venturing into international markets. It is important for such players to work collaboratively with market experts who can validate the idea of expansion plans. Another pitfall that becomes crucial in a German market entry is when brands overly follow the lean approach and try to venture into the market without the right preparation in terms of product quality, packaging, websites, or marketing strategy. Germans are not as proficient in English as many of their neighboring countries like the Netherlands or Scandinavia. So, being fluent in German is key if you would like to convince both consumers as well as buyers about your product.

Looking for solutions to address your key business challenge? Get in touch with an expert for unparalleled business insights.

Processed food industry

Playbook for Success in the Modern Food and Beverage Industry

The total revenue of the global food and beverage industry is skyrocketing with each passing year. Although the quality of products or service plays a significant role in the survival of food and beverage companies, this no longer remains the only ingredient for success in the food and beverage industry. With the ever-changing market trends and the growing need to satisfy changing consumer demands, companies in the sector must be on their toes to grasp new food and beverage industry trends. It is also important for businesses in the sector to identify ways to leverage maximum benefits from the market opportunities. Based on our discussions with several prominent food and beverage companies from different regions, here are some key takeaways on how the food and beverage industry is changing and what companies in this sector must do to thrive.

With consumer demands and preferences changing rapidly, it’s time for food and beverage companies to take a fresh look at their strategies to better connect with target consumers. Request a free proposal to know how we can help you achieve this.

Trends disrupting the food and beverage industry

Catering to a new group of shoppers

The old rules of the CPG no longer work with the new-age shoppers. Millennials and Gen Z consumers are inclined to brands that fit their lifestyle. This group of consumers are known to shy away from manufactured marketing of traditional food and beverage industry products. They favor ‘real ingredients’ and expect labels to be clear and easily understandable. Moreover, the internet has brought about drastic changes to customer expectations not only online but also in the store. Younger consumers want to be able to order ahead, pay, and capture loyalty rewards, all by using their phones. Catering effectively to this new group of consumers should be a major milestone for companies in the food and beverage industry.

Direct to consumer channels for launching new products

New players in the food and beverage industry often start out by selling directly to consumers, mostly using online channels. Direct to consumer brands are often more successful in capturing deep data on their target consumers which can be further used to deliver personalized consumer experience, refine product strategy, and build long-term customer relationships. By selling directly, players in the food and beverage industry can also experiment with new business models. Furthermore, when these brands plan to move to brick and mortar, it can dramatically enhance their chance of success.

Gain competitive intelligence about market leaders, track key industry trends, opportunities and threats with our advanced market intelligence solutions. Get in touch with our experts for more insights on our solutions.

Focus on smart growth

With so many brands in the food and beverage industry and ample choice available to consumers, retailers are often quick to pull the chord on products that fail to deliver quick sales or even attract new customers. When launching a new product in the food and beverage industry, it is always better to start small in order to be able to manage the complexities of retail distribution. Brands that focus on expanding too rapidly could run into crippling cashflows or may even face critical manufacturing or supply chain problems. Also, increased focus must be given to communicating stories at the shelf via packaging, promotions, shelf-edge marketing, and the other tried and tested tools of retail marketing.

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Food and beverage industry

Market Intelligence Solution to Support a Food and Beverage Company in Devising a Sound Go-to-Market Strategy

Food and Beverage Industry Overview

The past decade has been tumultuous for the food and beverage industry due to the rapidly changing consumer behavior, technological advancements, and stringent regulations. In addition, safety issues, supply chain complexities, and food packaging challenges have started coming to the forefront. Given these industry characteristics, it is becoming imperative for food and beverage companies to find new ways to achieve operational excellence. Fortunately, companies that respond proactively to these challenges can position themselves for long term success.


Our custom market intelligence solution can help food and beverage companies in critical decision-making areas of pricing, demand forecasting, and product promotion. Request a FREE proposal today!

Business Challenge

The client is a food and beverage company based out of Europe. The company focused majorly on producing and supplying organic food items and health drinks.

Our client, a food and beverage company was facing immense competition from local players in Europe. Adding to its woes was the fact that the consumption of organic food was low in the European market compared to the United States. To understand how they could improve their market position in the United States, they wanted to explore lucrative opportunities in the US food and beverage market. However, they required a detailed understanding of the prevailing market dynamics, including the competitive forces, trends, risks, and challenges. They partnered with Infiniti Research to leverage their expertise in offering market intelligence solution.

Other food and beverage industry challenges the client wanted to tackle by leveraging Infiniti’s market intelligence solution were:

Food and beverage industry challenge #1: Food safety

Due to the increasing risks to both the public and a company’s reputation, food safety was becoming a major concern in the United States. In addition, product design, hazards encountered during production processes, quality control, and packaging had an impact on food safety. With Infiniti’s market intelligence solution, the client wanted to analyze factors affecting food safety in the US and understand how the top food and beverage companies tackled with this challenge.

Food and beverage industry challenge #2: Regulatory compliance

With Infiniti’s market intelligence solution, the client wanted to gain an accurate and complete overview of all applicable regulations and regulatory requirements in the US food and beverage industry.

Food and beverage industry challenge #3: Supply chain issues

With Infiniti’s market intelligence solution, the client wanted to analyze all the vulnerabilities and risks in the supply chain. Additionally, they wanted to identify the right partners to support them in transportation needs.

Food and beverage industry challenge #4: Food packaging

As packaging highly influenced a customer’s buying decision, American food and beverage companies had to focus on adopting innovative and safe packaging alternatives. Therefore, before entering the US, they wanted to understand trends and innovations in food packaging.

To learn more about how our market intelligence solution can help companies deal with the rising industry challenges, contact us!

Solutions Offered

Initially, our experts conducted US food and beverage industry analysis. This involved analyzing trends in food and beverage industry, understanding emerging regulations, assessing the local market, and identifying the right scale of opportunities in the US food and beverage industry.

As a part of the market intelligence engagement, our experts also conducted a risk assessment study, which helped the client to understand current and potential risks in the US food and beverage industry, in terms of supply chain and food safety.

Furthermore, by conducting a customer needs assessment study, our experts helped the client to understand the needs and demands of customers regarding organic food products. Additionally, our experts helped the client to understand trends and innovations in food packaging materials. Also, the client was able to thoroughly understand the business strategies of their key competitors and evaluate US food and beverage industry growth rate for the next five years.

Results Obtained

The insights obtained from Infiniti’s market intelligence solution helped the company to thoroughly understand the US food and beverage industry, including the competitive forces, trends, risks, and challenges. Also, the client was able to understand the untapped opportunities in the market. Our experts also assisted the company in the food and beverage industry in devising a sound go-to-market entry plan.

Also, the client introduced several new products and health drinks in the market by considering the needs and demands of American consumers. In addition, their innovative and sustainable packaging alternatives helped them capture huge traction in the US food and beverage industry. Their products achieved huge success in the US food and beverage industry. Within two years of entering the new market, they were able to realize savings of over $3.2 million.

Are you facing difficulties in dealing with rising market competition and adapting to the fast-evolving marketplace? Our market intelligence solution can help. Request for more info!

solar panel manufacturers

Food and Beverage Industry: A Comprehensive Overview

Food and Beverage Industry Overview

The food and beverage industry is going through rapid transformaContact UStions; and with the latest trends and innovations in place, it is not inappropriate to say that there is no looking back for food and beverage companies. Furthermore, the demand for healthy foods and packaged food and drinks items are some of the popular food and beverage industry trends that are all set to stay for a longer period of time. Food and beverage companies that revitalize themselves with the changing market trends will be successful in their venture to top the list of customers’ preference. However, like most other industries, this market is also facing several critical challenges that are even bigger than the growing market competition. Technological advances in the food and beverage industry also create a challenge in terms of adoption and budget restraints. In this article, we have analyzed the top trends and challenges that food and beverage companies are facing, globally. (more…)

Identifying the Market Potential in North America For a Beverage Industry Major With The Help Of Infiniti’s Market Segmentation Engagement

Varying consumer preferences and the growing shift towards healthier beverages pose several challenges for companies in the beverages industry, especially when it comes to identifying the profitable market segments. Click To Tweet

The global beverage industry is currently witnessing a period of rapid change. And owing to the recent industrial transformation, companies in the food and beverage industry are witnessing rapid changes. Although the global beverage industry is constantly reshaping to acclimatize itself to the ongoing changes in the market landscape, these efforts are mainly focused on avoiding traditional approaches in the market for the ones with handcrafted aesthetics. Several such factors have prompted market leaders to stay ahead of the competition by predicting consumer preferences, setting new industry trends, and penetrating newer market segments.Request Proposal

The Business Challenge

To profile the right market segments with profitable customers and devise a robust marketing strategy to enter the new market segment in North America, a leading carbonated beverages manufacturer approached Infiniti to help them conduct an in-depth market segmentation assessment. The client wanted to devise effective market segmentation strategies to better position their products in the market and meticulously track their performance. They also wanted to gauge the attractiveness of the new market segment, identify bottlenecks, and understand the potential growth opportunities in various market segments.

How Can Market Segmentation Help Players in the Carbonated Beverage Segment?

The relentless pressure to stay relevant in a rapidly accelerating marketplace such as the carbonated beverages segment makes it a necessity for players in this industry to invest in market segmentation assessments before entering newer market segments. This early stage of research is typically implemented to discover new unmet needs of the customers by venturing into new markets.Request Proposal

Though it typically deals with such factors, organizations in the carbonated beverage industry space need to invest considerably to validate new market opportunities. To do so, and to help organizations identify potential market segments and understand the market structure, the market segmentation experts at Infiniti conducted a detailed market research by applying both quantitative and qualitative techniques that guide strategic decision making.

Summary of Our Market Segmentation Assessment Engagement

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Client Journey

With the help of Infiniti’s market segmentation based solutions, the carbonated beverages manufacturer was able to expand their business by gauging the growth projections in North America. The solutions offered also helped the client to identify relevant data and use it to gain a stronger foothold within the geographical segment.

Furthermore, to help the client identify the market dynamism and future potential in their region of interest – ‘North America’ – the market segmentation experts at Infiniti conducted a detailed market survey to help them gain a better understanding of the food and beverage industry. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the food and beverage industry.Request Proposal

Solution Benefits and the Business Impact

The solutions offered by the market segmentation experts at Infiniti uncovered much-needed insights that helped the beverage industry client to profile various segments and devise suitable market entry strategies to drive profitability across segments. Also, with the help of our solution, the beverage industry client was able to understand the market for carbonated beverages and devise effective strategies for long-term success.

The Future

Beverage industry players have witnessed a rollercoaster of changes within the market segment, including new challenges and impressive growth. Owing to the rapid industrial transformation and the changing industry standards, the beverage industry, particularly the carbonated beverages segment is set to witness enormous growth opportunities in the coming years. While a few millennials are still unsure about their preferences when it comes to beverages, leading manufacturers of carbonated beverages have started increasing their focus on delivering new and innovative solutions by venturing into new and unexplored market segments.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global beverage industry

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Top Five Trends in Food Safety

Food is the essence of life-giving energy to all life forms including humans. Humans, however, have evolved with the consumption of processed and packaged foods. Even then, their system has not advanced to such a level that it can handle any kind of food. Adulterated and infected foods cause a lot of safety concerns amongst humans. As a result, food safety has been on the agenda of various food authorities for food safety. Food monitoring for a long time hasRequest Proposal been dubious and authorities are constantly on the lookout for ways to enforce strict standards for food safety. So what are the top food safety trends that are ensuring our food safety?

Food safety modernization act (FSMA)

After the outbreak of numerous foodborne illness, the US Food & Drug Administration is bringing about massive changes to its regulations. In 2016, FDA released its updated strategy for the implementation and training of FSMA. The strategy outlines foundational rules including Preventative Controls for Human and Animal Food, Foreign Supplier Verification Programs, and Produce Safety.

Changing dining trends

Eating out has become a noticeable dining trend, which has started picking up in the last few years. It also brings about new challenges as restaurants have to serve more customers and have to battle it out for procuring fresh supplies seven days a week. Maintaining food safety while balancing the cost factor and procurement of fresh foods is definitely a challenging task. Companies are turning towards automation to tackle this issue.

Supply chain traceability

After many food scandals including the horsemeat scandal, customers are demanding a high level of traceability on what they eat. Consumers are always on the lookout for fresh, healthy, and locally sourced food and ingredients. In order to make food supply chain traceability a possibility, many food companies are looking towards blockchain technology to provide an easy answer. Blockchain technology can track a finished product back to the origin with ease, which cannot be tampered. As a result, food suppliers can build trust towards their brand amongst the consumers.

Demand for natural and organic food

The obsession with leading a healthy lifestyle doesn’t look to stop anytime soon. Consumers are demanding organic and natural food, and the demand is expected to grow at a rate of 16%, annually. As a result, start-ups are entering this market at an unprecedented rate. They are also bringing in food without artificial preservatives, colors, and dyes. However, the safety of these products can be dubious and so is its shelf life. Suppliers will need to avoid potential consumer health issues and void costly recalls.

Increasing digitization

Kitchens today still rely on conventional pen and paper-based systems that are inefficient, prone to human errors, and are time-consuming. Additionally, such records are easier to forge and falsify. New technologies such as IoT based sensors, digital checklists, and automated monitoring will soon replace this traditional system all over the world. Businesses will be able to control every aspect of routine tasks and compliance management with ease and increase their overall efficiency.

To know more about the top trends in food safety:

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