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qualitative vs quantitative research

Overcoming the Impact of COVID-19 and Maintaining a Strategic Edge with Competitive Intelligence Solutions for a Clean Energy Company

Energy Sector Overview

In recent years, the energy sector has transformed with the advent of renewed government policies, higher investment and focus on renewable energy, and significant technological advancements. As consumers become increasingly conscious of carbon footprints, the harmful impact of fossil fuels, and renewable energy alternatives, clean energy companies are growing exponentially. Constant innovation in the field has also led to major growth and various niche markets within the industry.

However, the COVID-19 pandemic, changing oil prices, fluctuating costs in the renewable energy sector, and rising competition have posed various challenges for clean energy companies. Therefore, clean energy market players leverage competitive intelligence solutions to understand their market, gain insight into changing dynamics, analyze consumers’ needs, and stay a step ahead of their competitors.

Aiming to enter the post-COVID era with a strategic advantage and sustainable solutions? Request a free proposal to leverage Infiniti’s expertise in overcoming industry challenges, prepare for industry trends, and understand competitors’ initiatives.

Business Challenges

The client, a leading clean energy company, based out of Europe, sought to capitalize on the upcoming growth market and establish itself as an industry leader. However, the declining costs and supportive government policies led to a significant upsurge in competition, and the market became increasingly crowded. Additionally, all new market-driven projects were facing substantial disruptions. The impact of COVID-19 on oil prices led to a steady lowered price, causing investors and policy-makers to delay new supportive policies in the EU. The client also struggled to establish a pricing benchmark and decide on the ideal price points to offer their products and services. Therefore, the client wanted to understand the changes in their market, gain further insight into current and upcoming regulations, develop improved pricing strategies, and maintain a competitive edge. To do so, the clean energy company chose to partner with Infiniti Research and leverage our expertise in offering competitive intelligence solutions.

The growing clean energy sector has become increasingly competitive, and maintaining a strategic advantage is imperative to success. Request more information to learn how Infiniti’s competitive intelligence solutions enable growth and an improved market position.

Our Integrated Competitive Intelligence Approach

Infiniti’s competitive intelligence experts developed a comprehensive approach comprising four phases to help clean energy companies. The engagement included the following:

Competitive Intelligence + Clean Energy Company
  • A competitive intelligence study assesses potential and current competitors’ strategies, upcoming initiatives, market position, and offerings in their market.
  • Competitive benchmarking analysis to analyze industry leaders’ organizational structure, business plans, and approaches to changing market dynamics.
  • A competitive pricing solution to determine the ideal price points, evaluate competitors’ pricing strategies and develop new prices as per consumers’ preferences.
  • Market scanning and monitoring analysis to track upcoming trends, regulatory changes, and industry developments and analyze the impact of COVID on the clean energy market.

Business Impact of the Competitive Intelligence Engagement

Infiniti’s competitive intelligence solution provided the clean energy company with the insights required to adapt to the changing market dynamics, gain a data-driven understanding of their market, and maintain a significant strategic advantage in the market. The engagement also helped the clean energy company analyze their competitors’ offerings, evaluate their strengths and weaknesses, and develop improved strategies to gain a competitive edge. Additionally, by studying industry leaders’ approaches and organizational structure, the company identified its shortcomings and made necessary changes to keep pace with the competition. The competitive intelligence engagement also helped the clean energy company prepare their price points with other market players and develop improved pricing strategies. Further, Infiniti’s market scanning and monitoring analysis enabled well-informed decisions regarding upcoming regulatory changes, actionable strategies to tackle the implications of COVID-19 and stay abreast of regulatory changes.

Speak with our industry experts to learn how Infiniti’s competitive intelligence solutions can help clean energy companies prepare for the new normal and propel their growth within the market. 

Competitive Intelligence + FnB Industry

Experts Discuss Making Unparalleled Strategic Decisions in the Food and Beverage Industry with Competitive Intelligence Solutions

The food and beverage industry witnessed a significant decline in growth rate and revenue through 2020 due to the COVID-19 pandemic. Consumers’ preferences shifted toward home-cooked meals while dining out and ordering in reduced significantly. As the industry attempts to recover from the pandemic’s business implications, there has also been a significant shift in consumers’ needs and preferences, market trends, and the competitive environment within the industry. These changes have given rise to the growing demand for competitive intelligence in the food and beverage industry.

Competitive Intelligence + FnB Industry

Competitive intelligence solutions include identifying, researching, analyzing, and interpreting relevant data regarding the competitive environment, industry benchmarks, and competitors’ strategies. Companies analyzing competitor intelligence can also successfully:

  • Predict future market trends
  • Differentiate offerings from competitors’ by identifying their upcoming initiatives
  • Improve ROI
  • Make significant operational and logistical changes,
  • Improve their marketing and pricing strategies,
  • Maintain an unparalleled strategic edge.

To help food and beverage companies better understand competitive intelligence in their market, Infiniti’s experts have detailed the importance and significant benefits in this article.

Competing in a challenging industry and unsure of how your business can stand out? Request a free proposal to leverage our competitive intelligence solutions and gain an unparalleled strategic edge in your industry.

Why is Competitive Intelligence Important in the F&B industry?

A highly consumer-centric space, the food and beverage industry often faces dramatic shifts, and industry players struggle to keep pace with these changes. Additionally, being among the most competitive industries globally, companies in this market often grapple with the need to differentiate their offerings, improve customer satisfaction, and stay a step ahead of competitors. Therefore, industry leaders leverage competitive intelligence solutions. These solutions enable data-driven decision making, provide a comprehensive understanding of consumers’ needs, and help companies prepare for current and future trends while keeping track of competitors’ initiatives and strategies.

Competitive Intelligence + FnB Industry

The Benefits of Competitive Intelligence in the F&B Industry

While there are various operational, economic, and functional benefits of competitor intelligence insights in the food and beverage industry, evaluating the most significant benefits is crucial to capitalize on these solutions successfully. Infiniti’s experts identified the following three significant benefits of competitive intelligence solutions in the F&B industry.

Competitive Intelligence + FnB Industry

Predict and Prepare for Competitors’ Initiatives

Identifying, analyzing, and understanding competitors’ initiatives can provide companies with an incomparable strategic advantage. In a competitive market, developing novel offerings and constant innovation are imperative to succeed. To keep pace with the competition, industry and competitor intelligence experts advise tracking competitors’ strategies, developing new and improved product development and marketing initiatives before other industry players, and maintaining a distinctive strategic advantage within the industry.

With Infiniti’s competitive intelligence solutions, businesses can gain in-depth, data-driven insights into new offerings entering the market, strategize to differentiate their offerings, and reduces the probability of launching clashing or extremely competitive offerings.

The food and beverage industry is extremely challenging and fast-paced, and competitive advantage is imperative. Request more information to learn how Infiniti’s competitive intelligence solutions can help your business acquire an edge.

Keep Pace with Changing Industry Developments

A fast-paced, consumer-centric industry witnesses a series of trends, challenges, growth drivers, and risks. Keeping track of these various market dynamics is necessary for businesses attempting to stay ahead of the curve and their competitors. Competitor intelligence insights and data are highly influenced by changing dynamics in the surrounding market, and crucial business decisions can be severely impacted if market trends and challenges are not appropriately addressed.

Additionally, the food and beverage industry is vast and witnesses significant changes over short periods due to consumers’ changing preferences. Therefore, Infiniti’s competitive intelligence solutions include insight into end-consumers’ demands, competitors’ offerings, and significant industry developments. These insights also enable efficient strategizing for future trends, capitalizing on upcoming growth drivers, and mitigating potential market risks.

Enhance Speed-to-Market and Decision-Making

The sooner a company launches a new offering, the lower the chances of conflicting competition in the market. Researching, developing, testing, and launching a new offering requires significant investments, and the process can often fail if competitors’ offerings enter the market first. Various trends enter and exit the food and beverage market within short periods, making it increasingly necessary to improve speed-to-market times. To enhance speed-to-market, companies require a comprehensive understanding of the factors impacting the market, similar offerings and competitors in the market, and necessary improvements.

Additionally, the insights enable well-informed decision-making and improved ROI for companies. With reduced product launch failure risks, the company can efficiently invest in its new offerings and determine significant revenue expectations. Infiniti’s competitive intelligence solutions help companies profile their company, identify weaknesses or gaps and strategize to mitigate the challenges caused by them. Our solutions also help address potential factors impacting the launch or development of a new offering and substantially reduce the probability of failure.

Speak with our industry experts to learn how Infiniti’s competitive intelligence solutions can help your business stay a step ahead of the curve, enhance speed-to-market, and significantly improve decision-making.

Competitive Pricing + Packaged Food Industry

Assessing the Significance of Competitive Pricing in the Packaged Food Industry During COVID-19

Packaged Foods Industry Overview

Since the advent of the COVID-19 pandemic, the food and beverage industry has witnessed many challenges. The sudden decline in dining out and increasing focus on home-cooked meals caused a major rift in the growing food services market but propelled growth in the packaged foods industry. Consumers’ demand for convenient, hygienic, cleaned, and packaged food surged significantly over the past year. However, sudden growth led to more food and beverage industry players entering the packaged foods industry. Rising competition, renewed hygiene protocols, and consumers’ demands regarding cleanliness have made it challenging for companies to keep pace with the market and maintain competitive pricing, particularly during a highly impactful pandemic.

The most prevalent challenge in the packaged foods industry has been providing competitive pricing while logistical and raw material costs increase significantly due to the business implications of the COVID-19 pandemic. Rising competition has made it more challenging, and competitive pricing strategies have become necessary for packaged foods industry players. Many industry leaders leverage competitive pricing solutions from leading research firms to recover from the pandemic, keep pace with increasing costs, and competitively price their offerings.

The COVID-19 outbreak significantly impacted the food and beverage industry. To overcome the pandemic’s impact, maintain business continuity, and regain substantial profits, request a free proposal.

Business Challenges

The client, a packaged foods manufacturer, based in Northern Europe, noticed that increasing competition and changing prices had caused significant customer attrition. The manufacturer struggled to maintain speed and quality due to high costs and simultaneously match their competitors’ pricing in the growing market. Additionally, since the pandemic, consumers demanded healthier and safer alternatives, and the packaged food industry client’s inability to deliver immediately caused further monetary and market share losses. The client required a comprehensive understanding of their competitors’ pricing and supply chain strategies and ensured that their products met consumers’ changing preferences. Therefore, the packaged food manufacturer sought to leverage Infiniti’s competitive pricing solutions.

Through the competitive pricing engagement, the client also wanted to:

  • Understand competitors’ pricing strategies
  • Identify unnecessary costs and mitigate losses
  • Develop a successful competitive pricing strategy
  • Evaluate and meet consumers’ needs with improved offerings

Request more information to learn how Infiniti’s competitive pricing solutions helped packaged food industry players increase their customer retention rate and overcome the implications of the pandemic.

Our Competitive Pricing Approach

Infiniti’s experts developed a comprehensive competitive pricing engagement to address all the packaged food industry client’s pain points and challenges and help them enter the post-COVID era with a strong foothold in the market. The approach included the following three processes:

  • Our experts conducted a pricing analysis to assess consumers’ reactions to various price points in the market and evaluate competitors’ prices for similar offerings. The competitive pricing analysis helped the client gain insight into competitors’ pricing strategies and consumers’ preferences in the packaged foods industry.
  • A competitive benchmarking helped the client gain insights into their key competitors’ and industry leaders’ supply chain strategies and understand how they controlled costs, maintained quality, and speed while offering consumers’ favorable prices. The client also understood how to streamline their supply chain further and significantly reduce costs.
  • Due to significant market changes since the pandemic started, the client needed to revamp its offerings to meet consumers’ demands. Therefore, Infiniti’s experts conducted product research and helped the client understand how their new offerings would perform in the market. This research included providing data regarding consumers’ feedback, similar offerings in the market, and the potential success or failure of a particular product.

Business Outcomes

By leveraging Infiniti’s competitive pricing solution, the packaged food industry client overcame the significant challenges posed by the COVID-19 pandemic and renewed their strategies and offerings to meet consumers’ expectations. The pricing analysis helped the manufacturer identify consumers’ preferred price points, and understand their competitors’ pricing strategies, consequently enabling well-informed competitive pricing within the preferred range.

The insights from the competitive benchmarking study enabled significant supply chain improvements for the packaged food industry player. They renewed their supply chain strategies, identified better suppliers, increased transparency within the supply chain, and improved quality and speed with their new approach. Additionally, the product research provided relevant data regarding target consumers’ unmet needs and enabled the development of unique offerings in the highly competitive packaged foods industry.

Our competitive pricing experts also used the product research insights to help the client forecast revenue estimates and set competitive prices for their novel offerings. The competitive pricing solution helped the packaged food industry client overcome the implications of COVID-19, streamline their supply chain, significantly reduce costs, develop improved pricing strategies, and introduce offerings that targeted consumers’ unmet needs. Within six months of the engagement, the manufacturer started to regain its market share, improved its price points, increased customer retention, and successfully launched a new set of products that exceeded revenue expectations and received positive consumer feedback.

Staying a step ahead of competitors, evaluating consumers’ needs, and identifying changing market trends is imperative to growth in the food and beverage industry. Speak with our experts to learn how your business can achieve this and champion your sector with our market and competitive intelligence solutions.

A Leading Packaging Company Enhanced Their Sales Rate by 18% by Leveraging Infiniti’s Competitive Intelligence Solution

Competitive Intelligence Solution for a Packaging Company

The global packaging industry is poised to experience positive growth over the coming years due to the increasing demand for packaging in food, healthcare, and other sectors. However, the rising demand for packaging has increased competition in the market. As a result, packaging companies will need to quickly adapt to market innovations and packaging industry trends to gain a leading edge in today’s competitive marketplace. Also, continuously analyzing competitors’ strategies and approaches are becoming imperative for packaging companies to make changes in their business plans. This is where companies realize the importance of leveraging competitive intelligence solution.

With over 15 years of expertise in offering competitive intelligence solution, Infiniti Research has helped various global giants to evaluate the competitive landscape in the market and make well-informed business decisions. Request a FREE proposal to know how our competitive intelligence solution can help your business.

Business Challenge

The client is a packaging company based out of Germany. The company supplies packaging materials to consumer packaged companies, healthcare companies, and food manufacturers. With the entry of new players in the market, the client was facing challenges in competing with them, in terms of price, capabilities, and sales approaches. Also, the client’s inability to competitively price their products impacted their sales rate and profit margins. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering competitive intelligence solution.

By leveraging Infiniti’s competitive intelligence solution, the packaging company wanted to:

Identify competitors’ sales and marketing approaches – As the client was losing ground to their competitors, they wanted to identify the sales and marketing approaches employed with their competitors. By doing so, they wanted to make changes in their marketing and promotion approaches to drive sales and enhance the customer experience.

Understand competitors’ pricing strategy – As pricing played a major role in customers’ purchasing decisions, the client wanted to analyze the prices for similar products in the market and price their products competitively.

Identify performance gaps – By leveraging Infiniti’s expertise in offering competitive intelligence solution, the client wanted to identify their weaknesses compared to top packaging companies in Germany. Also, they wanted to innovate their product offerings to meet market demand.

Our experts can help you understand how your company measures up against your competitors. CONTACT US today.

Solutions Offered

To help the client tackle the industry challenges, the experts at Infiniti Research followed a three-phased approach. The engagement involved identifying the top packaging companies in Germany, analyzing the client’s key competitors’ customer base and their requirements, evaluating the pricing strategies adopted by the key competitors, and analyzing the marketing and sales approaches followed by the key market players in the packaging industry.

The insights obtained from Infiniti’s competitive intelligence engagement helped the client to understand the strategies and approaches employed by their key competitors. Infiniti’s competitive intelligence engagement further helped the client to identify the packaging industry trends and also understand how their competitors adapted with the latest trends and innovations in the market.

Furthermore, Infiniti’s competitive intelligence engagement helped the client to identify the pricing strategies employed by the major players in the market. This helped them to make constant changes in their pricing plans to attract new customers. Also, the client was able to understand the marketing and sales approaches undertaken by their competitors. This subsequently helped them to create targeted marketing and sales campaigns. Moreover, with Infiniti’s competitive intelligence engagement, the client was able to understand their strengths and weaknesses compared with their major competitors.

In the course of one year, the company was able to boost sales through up-selling and cross-selling. Furthermore, with Infiniti’s competitive intelligence solution, the company was able to enhance their sales rate by 18%.

Benefits of Competitive Intelligence Solution for Packaging Companies

Benefits of Competitive Intelligence Solution for Packaging Companies

Request for more information to know other benefits of competitive intelligence solution for your business.

competitive product analysis

Steps to Undertake an Effective Competitive Product Analysis

It is vital for every business to evaluate and understand their position in the market. A competitive product analysis will help companies to determine where they stand within the industry and also help businesses understand what needs to be done to outperform the competitors. Paying attention to what competitors are offering is important for everyone, but for product managers, it can be particularly valuable. Not only does competitive product analysis illustrate a product’s strengths and weaknesses in comparison to its peers in the market, but it also provides a better idea on how to sell and position it. In this blog, experts at Infiniti Research discusses the key steps involved in effective competitive product analysis.

Find out what your competitors are up to! Request a free proposal to know how our competitive product analysis solutions can help you evaluate your product performance compared to your peers in the market and formulate effective strategies to revive your brand.

How to do a competitive product analysis?

Competitive product analysisIdentify competitors

Before undertaking a competitive product analysis, businesses must have a thorough understanding of who their key competitors in the market are. Direct competitors are those who are selling similar products and share the same target market. Increased emphasis should be laid on understanding the market strategies of these companies and what can be done differently to gain more market share than these companies.

Undertake competitor research

Once the direct competitors are listed out, the next step is to start the competitor research. The best way to do this is through a professional market research study for each competitor. It helps companies to gain a better understanding of similar businesses in the industry and their strategies. Thereby, they can better market their company and product as the optimal choice for consumers.

Are you looking for ways to outperform your peers in the market? Request a free brochure to know how our competitor intelligence solutions can help you achieve this.

Gather and analyze product information

The next step in a competitive product analysis is to gather comprehensive detail regarding the competitor brands in the market. This can primarily be done by reading their sales brochures, browsing their website and, going through their annual reports if available. These sources can provide a plethora of useful data such as how much the other businesses are pricing their products, how well they’re performing, and where the business stands against the competitors in the market.

Develop competitive strategy

The final step of competitive product analysis is to use the data collected to create an effective competitive strategy. The strategy should outline what sets the business apart from others in the market and what must be done in order to market the brand as a better consumer option than other products available. The competitive product analysis of the competitor must also be able to identify the competitor’s marketing strategies. This will help businesses enhance their product positioning and marketing strategies.

Learn more about Infiniti’s solutions for business.

Competitive intelligence

Infiniti’s Competitive Intelligence Solution Helped a Food and Beverage Industry Client to Comprehend Competitors’ Business Strategy and Enhance Sales Rate by 40%

As the world is facing quick changes in lifestyle and food preferences, leading companies in the food and beverage industry are building new business strategies to keep up with the modern trends in the market. With this, companies that are ignoring the changing demands of the market are finding it really difficult to sustain their business. This has made it vital for companies in the food industry to examine the key competitors and their marketing strategies. Infiniti’s competitive intelligence solutions have helped various organizations to gather comprehensive insights into the key competitors and their product offerings to plan a robust business strategy.

Business Challenge 

The client, a food and beverage company in Central Europe was losing ground to a new market entrant in the region. This led to a decline in their sales rate, which subsequently affected their profit margin. To make up for the lost sales, the client realized the need to respond faster to their competitor’s initiatives. But to do so, they required a detailed understanding of their competitor’s strengths and vulnerabilities. This prompted them to collaborate with Infiniti Research to track their competitor’s actions and develop a robust competitive intelligence strategy.

Competitive intelligence solutions help businesses identify competitors’ key strategies and adjust their business plans accordingly. Request a FREE brochure to learn more about our competitive intelligence solutions.

Solutions Offered 

To help the client analyze the competitive structure and market environment, the experts at Infiniti Research carried out food and beverage market research and interacted with prominent stakeholders across the segment. This helped the client analyze comprehensive insights relating to the key competitors. Also, early warnings of the competitor’s campaigns helped the client to optimize their campaigns to outsmart the global competition. Moreover, with the help of our competitive intelligence solutions, the client successfully surpassed the global competition and increased their sales rate by 40%, capturing a top spot in the global food and beverage market.

Infiniti’s competitive intelligence analysis can help your company to keep track of your competitor’s strategies and thereby revamp your marketing strategies. Request a FREE proposal to know how.

What is Competitive Intelligence? 

Competitive intelligence is the process of monitoring competitors, understanding their market plans, and formulating better business strategies. Competitive intelligence process also helps firms to focus on their competitors’ key strategies by keeping track of their current activities and capabilities.

Benefits of Competitive Intelligence for Businesses 

Competitive intelligence solution aids in gathering and evaluating the information about a company’s peers. Competitive intelligence solutions can further assist companies to make better-informed decisions about their product positioning and marketing strategies. Furthermore, they help companies to evaluate the strengths and weaknesses of the competitors and identify signals of disruptions in the global market.

CONTACT US to learn more about our services.

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