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Competitive Intelligence + Clean Energy Company

Overcoming the Impact of COVID-19 and Maintaining a Strategic Edge with Competitive Intelligence Solutions for a Clean Energy Company

Energy Sector Overview

In recent years, the energy sector has transformed with the advent of renewed government policies, higher investment and focus on renewable energy, and significant technological advancements. As consumers become increasingly conscious of carbon footprints, the harmful impact of fossil fuels, and renewable energy alternatives, clean energy companies are growing exponentially. Constant innovation in the field has also led to major growth and various niche markets within the industry.

However, the COVID-19 pandemic, changing oil prices, fluctuating costs in the renewable energy sector, and rising competition have posed various challenges for clean energy companies. Therefore, clean energy market players leverage competitive intelligence solutions to understand their market, gain insight into changing dynamics, analyze consumers’ needs, and stay a step ahead of their competitors.

Aiming to enter the post-COVID era with a strategic advantage and sustainable solutions? Request a free proposal to leverage Infiniti’s expertise in overcoming industry challenges, prepare for industry trends, and understand competitors’ initiatives.

Business Challenges

The client, a leading clean energy company, based out of Europe, sought to capitalize on the upcoming growth market and establish itself as an industry leader. However, the declining costs and supportive government policies led to a significant upsurge in competition, and the market became increasingly crowded. Additionally, all new market-driven projects were facing substantial disruptions. The impact of COVID-19 on oil prices led to a steady lowered price, causing investors and policy-makers to delay new supportive policies in the EU. The client also struggled to establish a pricing benchmark and decide on the ideal price points to offer their products and services. Therefore, the client wanted to understand the changes in their market, gain further insight into current and upcoming regulations, develop improved pricing strategies, and maintain a competitive edge. To do so, the clean energy company chose to partner with Infiniti Research and leverage our expertise in offering competitive intelligence solutions.

The growing clean energy sector has become increasingly competitive, and maintaining a strategic advantage is imperative to success. Request more information to learn how Infiniti’s competitive intelligence solutions enable growth and an improved market position.

Our Integrated Competitive Intelligence Approach

Infiniti’s competitive intelligence experts developed a comprehensive approach comprising four phases to help clean energy companies. The engagement included the following:

Competitive Intelligence + Clean Energy Company
  • A competitive intelligence study assesses potential and current competitors’ strategies, upcoming initiatives, market position, and offerings in their market.
  • Competitive benchmarking analysis to analyze industry leaders’ organizational structure, business plans, and approaches to changing market dynamics.
  • A competitive pricing solution to determine the ideal price points, evaluate competitors’ pricing strategies and develop new prices as per consumers’ preferences.
  • Market scanning and monitoring analysis to track upcoming trends, regulatory changes, and industry developments and analyze the impact of COVID on the clean energy market.

Business Impact of the Competitive Intelligence Engagement

Infiniti’s competitive intelligence solution provided the clean energy company with the insights required to adapt to the changing market dynamics, gain a data-driven understanding of their market, and maintain a significant strategic advantage in the market. The engagement also helped the clean energy company analyze their competitors’ offerings, evaluate their strengths and weaknesses, and develop improved strategies to gain a competitive edge. Additionally, by studying industry leaders’ approaches and organizational structure, the company identified its shortcomings and made necessary changes to keep pace with the competition. The competitive intelligence engagement also helped the clean energy company prepare their price points with other market players and develop improved pricing strategies. Further, Infiniti’s market scanning and monitoring analysis enabled well-informed decisions regarding upcoming regulatory changes, actionable strategies to tackle the implications of COVID-19 and stay abreast of regulatory changes.

Speak with our industry experts to learn how Infiniti’s competitive intelligence solutions can help clean energy companies prepare for the new normal and propel their growth within the market. 

Company Profiling + Heavy Equipment Manufacturer

Appraising the Value of Company Profiling in the Heavy Equipment Manufacturing Market

Heavy Equipment Manufacturing Market Overview

Rapid urbanization, the need for improved infrastructure, and the transportation industry’s growth have caused a significant upsurge in demand for heavy construction equipment. Heavy equipment manufacturing market players produce heavy machinery for end-users in various sectors, including agriculture, construction, forestry, mining, and waste management. As commercial, residential, and industrial construction activities increase, the market has witnessed significant growth. However, a large and highly demanded market requires streamlined operations, inter-departmental cohesion, and an unparalleled organizational structure.

This trend has led to an increasing need for company profiling in the heavy equipment manufacturing market. Many market players are leveraging company profiling solutions from renowned research firms to understand their organization’s structure, identify problem points, maintain a healthy relationship within departments, and their company’s position in the market.

Struggling to keep pace with a rapidly growing market? Request a free proposal to learn how your business can change, adapt, and learn to stay a step ahead of competitors in the heavy equipment manufacturing market.

Client Profile

The client is a reputed European heavy equipment manufacturer specializing in producing machinery for construction, mining, and forestry.

Business Challenges

The sudden and steady growth of the heavy equipment manufacturing market made it challenging for the client to keep pace with competitors and market changes. To develop robust strategies, gain a comprehensive understanding of the market, and identify and understand competitors’ strategies, the manufacturer required detailed insights into its strengths, weaknesses, and market position. Additionally, the heavy equipment manufacturer required relevant data regarding their end-consumers’ needs and information regarding its partners’ credibility. Therefore, the client chose to partner with Infiniti Research and leverage our expertise in offering company profiling solutions.

The heavy equipment manufacturing market has evolved substantially in recent years. To learn how these changes will impact your business and how to stay prepared, request more information.

Our Approach

Infiniti’s company profiling experts developed a three-phased approach to assist the heavy equipment manufacturer in gaining an improved understanding of its market, competitors, and internal organizational structure.

Company Profiling + Heavy Equipment Manufacturer
  • Our experts conducted a market analysis to study the projected and current growth, trends, and market structure in the first phase, to help the company strategize for changing market dynamics.
  • The second phase included a competitive benchmarking study to help the client identify and understand competitors’ successful strategies and comparatively understand their market position.
  • For the third phase, our experts conducted a company profiling analysis to identify internal problems, understand their organizational structure, gain actionable insights on end-consumers, and evaluate the credibility of its strategic partnerships and associations.

Business Outcomes

Infiniti’s company profiling solution helped the heavy equipment manufacturer identify and develop robust strategies to prepare for the market’s current and upcoming growth. With actionable insights from our experts, the manufacturer understood their competitors’ strategies and adapted their approach to compete and succeed in the challenging market. The market analysis helped the client identify upcoming market dynamics, take preemptive initiatives to address them, and stay a step ahead of market players and key competitors. Additionally, the detailed company profiling analysis helped the client identify and address their problem points, establish improved inter-departmental relations, improve their partnerships, and develop enhanced plans to assist their end-consumers. With the company profiling solution’s changes, the heavy equipment manufacturer prepared for all upcoming market changes identified and adopted unparalleled business strategies, and significantly improved their internal organizational structure, consequently establishing themselves as industry leaders in the European market.

Infiniti’s company profiling solutions help businesses in the heavy equipment manufacturing market prepare for upcoming changes, keep abreast of competitors, and overcome internal organizational challenges. Speak with our industry experts to leverage our solutions and help your company grow.

Competitive Pricing + Packaged Food Industry

Assessing the Significance of Competitive Pricing in the Packaged Food Industry During COVID-19

Packaged Foods Industry Overview

Since the advent of the COVID-19 pandemic, the food and beverage industry has witnessed many challenges. The sudden decline in dining out and increasing focus on home-cooked meals caused a major rift in the growing food services market but propelled growth in the packaged foods industry. Consumers’ demand for convenient, hygienic, cleaned, and packaged food surged significantly over the past year. However, sudden growth led to more food and beverage industry players entering the packaged foods industry. Rising competition, renewed hygiene protocols, and consumers’ demands regarding cleanliness have made it challenging for companies to keep pace with the market and maintain competitive pricing, particularly during a highly impactful pandemic.

The most prevalent challenge in the packaged foods industry has been providing competitive pricing while logistical and raw material costs increase significantly due to the business implications of the COVID-19 pandemic. Rising competition has made it more challenging, and competitive pricing strategies have become necessary for packaged foods industry players. Many industry leaders leverage competitive pricing solutions from leading research firms to recover from the pandemic, keep pace with increasing costs, and competitively price their offerings.

The COVID-19 outbreak significantly impacted the food and beverage industry. To overcome the pandemic’s impact, maintain business continuity, and regain substantial profits, request a free proposal.

Business Challenges

The client, a packaged foods manufacturer, based in Northern Europe, noticed that increasing competition and changing prices had caused significant customer attrition. The manufacturer struggled to maintain speed and quality due to high costs and simultaneously match their competitors’ pricing in the growing market. Additionally, since the pandemic, consumers demanded healthier and safer alternatives, and the packaged food industry client’s inability to deliver immediately caused further monetary and market share losses. The client required a comprehensive understanding of their competitors’ pricing and supply chain strategies and ensured that their products met consumers’ changing preferences. Therefore, the packaged food manufacturer sought to leverage Infiniti’s competitive pricing solutions.

Through the competitive pricing engagement, the client also wanted to:

  • Understand competitors’ pricing strategies
  • Identify unnecessary costs and mitigate losses
  • Develop a successful competitive pricing strategy
  • Evaluate and meet consumers’ needs with improved offerings

Request more information to learn how Infiniti’s competitive pricing solutions helped packaged food industry players increase their customer retention rate and overcome the implications of the pandemic.

Our Competitive Pricing Approach

Infiniti’s experts developed a comprehensive competitive pricing engagement to address all the packaged food industry client’s pain points and challenges and help them enter the post-COVID era with a strong foothold in the market. The approach included the following three processes:

  • Our experts conducted a pricing analysis to assess consumers’ reactions to various price points in the market and evaluate competitors’ prices for similar offerings. The competitive pricing analysis helped the client gain insight into competitors’ pricing strategies and consumers’ preferences in the packaged foods industry.
  • A competitive benchmarking helped the client gain insights into their key competitors’ and industry leaders’ supply chain strategies and understand how they controlled costs, maintained quality, and speed while offering consumers’ favorable prices. The client also understood how to streamline their supply chain further and significantly reduce costs.
  • Due to significant market changes since the pandemic started, the client needed to revamp its offerings to meet consumers’ demands. Therefore, Infiniti’s experts conducted product research and helped the client understand how their new offerings would perform in the market. This research included providing data regarding consumers’ feedback, similar offerings in the market, and the potential success or failure of a particular product.

Business Outcomes

By leveraging Infiniti’s competitive pricing solution, the packaged food industry client overcame the significant challenges posed by the COVID-19 pandemic and renewed their strategies and offerings to meet consumers’ expectations. The pricing analysis helped the manufacturer identify consumers’ preferred price points, and understand their competitors’ pricing strategies, consequently enabling well-informed competitive pricing within the preferred range.

The insights from the competitive benchmarking study enabled significant supply chain improvements for the packaged food industry player. They renewed their supply chain strategies, identified better suppliers, increased transparency within the supply chain, and improved quality and speed with their new approach. Additionally, the product research provided relevant data regarding target consumers’ unmet needs and enabled the development of unique offerings in the highly competitive packaged foods industry.

Our competitive pricing experts also used the product research insights to help the client forecast revenue estimates and set competitive prices for their novel offerings. The competitive pricing solution helped the packaged food industry client overcome the implications of COVID-19, streamline their supply chain, significantly reduce costs, develop improved pricing strategies, and introduce offerings that targeted consumers’ unmet needs. Within six months of the engagement, the manufacturer started to regain its market share, improved its price points, increased customer retention, and successfully launched a new set of products that exceeded revenue expectations and received positive consumer feedback.

Staying a step ahead of competitors, evaluating consumers’ needs, and identifying changing market trends is imperative to growth in the food and beverage industry. Speak with our experts to learn how your business can achieve this and champion your sector with our market and competitive intelligence solutions.

Competitive Intelligence + Clean Energy Company

Champion Your Industry and Spearhead Progress with Competitive Benchmarking Solutions

Rising competition, changing market dynamics, and the constantly increasing population has made every industry a challenging and competitive space. Previously demanding sectors, such as healthcare, manufacturing, and telecommunications, have become increasingly competitive, and companies struggle to establish themselves. Staying ahead of the curve, keeping track of competitors’ strategies, identifying and meeting a certain standard – these are necessities in a competitive world.

Tracking competitors’ strategies and keeping abreast of new initiatives in the market is difficult and requires a specific set of skills. Therefore, many industry leaders have turned to research firms to leverage competitive intelligence solutions and gain an unparalleled strategic edge. Competitive intelligence solutions include company profiling, developing competitive pricing strategies, understanding customers’ response to pricing, and competitive benchmarking.

Overcoming industry challenges and staying ahead of competitors requires unparalleled strategies and a comprehensive understanding of your market. To learn how our competitive benchmarking solutions provide in-depth insights into your industry, request a free proposal.

What is Competitive Benchmarking?

Competitive benchmarking involves analyzing a company’s performance as per various metrics and comparing it with key competitors’ performance. This helps businesses and professionals understand their standing in the market, gain insight into competitors’ strategies and market share, and keep abreast of performance gaps or weaknesses within the market. Additionally, with these insights, companies in all industries can identify successful strategies and recent technological advancements used by industry leaders, adopt them, and improve the position of their business in a competitive market.

Infiniti’s competitive benchmarking solutions have helped companies overcome various industry challenges, reduce costs, and improve profit margins. Our experts assist businesses in varying industries and help professionals develop data-driven strategic decisions, innovative initiatives, and leading marketing approaches. In this article, Infiniti’s competitive intelligence experts discuss the value of competitive benchmarking in various industries using our recent successes as examples.

Learn how competitive benchmarking can propel your company forward, expand business operations, and overcome potential risks, by speaking to our experts.

Launched a Successful New IoT Platform with Competitive Benchmarking

Internet of Things (IoT) has taken the world by storm and created niche markets within various industries, including industrial manufacturing. An industrial manufacturer based in the United States sought to enter the IoT services market, optimize production, and increase customer satisfaction. To ensure this initiative was successful, the manufacturer required a comprehensive understanding of current suppliers in the IoT services market. This included understanding pricing strategies, changing market dynamics, and product offerings. Infiniti’s competitive benchmarking experts developed a four-phased approach to help the industrial manufacturer, including planning, data aggregation, data analysis, and reporting. The insights procured from this helped the manufacturer understand the IoT services market, route investment in profitable segments, and leverage predictive maintenance and planning. Lastly, Infiniti’s competitive benchmarking solution helped the client launch a cloud-based IoT platform that provided various benefits, including reduced costs and improved visibility into operations.

Reduced Operating Costs and Realized Significant Savings

The automotive industry is highly competitive and requires data-driven decision making. Infiniti’s competitive benchmarking solution helped an automotive manufacturer tackle challenges such as the demand for new technologies, supply chain shortcomings, and financial issues. The competitive benchmarking engagement involved process benchmarking, strategic benchmarking, and performance benchmarking. The insights procured from the varying types of benchmarking helped the automotive manufacturer successfully understood their current market position. With our engagement, the client gained a comprehensive understanding of how industry leaders addressed similar challenges and gained perspective regarding where their business stands in the market. With the insights from our competitive benchmarking engagement, the automotive manufacturer identified and adopted improved business models, reduced operating costs by 20%, and realized $7.8 million.

Improved Operating Margins and Increased Productivity Substantially

A US shipbuilding company sought to gain a comprehensive understanding of key players in their industry, competitors’ strategies, and industry leaders’ decision-making processes. The shipbuilding industry player witnessed a steady decline in productivity, difficulties with cost growth, and high operating margins. With Infiniti’s competitive benchmarking engagement, our experts assisted the client by providing them with in-depth information regarding the market. Our experts conducted in-depth market research, an industry best practice assessment, and a market opportunity analysis during the engagement. With these three phases, the insights procured enabled crucial changes within the shipbuilding company and propelled its growth. Our solution helped the client improve their operating margins by 10%, increase productivity by 31%, understand and replicate efficient cost-cutting strategies, and identify unmet needs in the market.

Identifying and adopting the best strategies for your business can be a highly challenging prospect. Request more information to learn how our competitive benchmarking solutions can tackle these challenges efficiently.

Competitive assessment

Identifying Business Gaps and Unmet Customer Needs for a Beverage Company | Competitive Assessment Solution

Competitive Assessment Solution for a Beverage Company

In today’s competitive marketplace, achieving profitable business growth requires offering products and services that stand out from the competition. However, fulfilling this strategic objective becomes difficult as most businesses face competition from other companies offering similar products and services. This is where the real power of leveraging competitive assessment solution comes into play. Competitive assessment solution helps business leaders to gather actionable competitive insights and make effective future strategies. Besides, competitive assessment solution helps businesses to stay on top of what competitors are doing and identify business gaps to differentiate offerings.

Whether you need to analyze your competitors’ offerings, identify business gaps, or simply keep tabs on their strategies, our competitive assessment solutions can help. Request a FREE proposal today!

Business Challenge

The client is a beverage company based out of Germany.

Our client, a beverage company, wanted to identify areas where they performed well or lagged in comparison to their competitors. Also, as they were new to the market, they wanted to identify their direct and indirect competitors. Besides, they wanted to compare their market position, product offerings, market share, and pricing in comparison to their competitors. They approached the experts at Infiniti Research to leverage their expertise in offering competitive assessment solution.

Other key objectives that the client wanted to achieve by leveraging Infiniti’s competitive assessment solution were:

Identify direct and indirect competitors – With Infiniti’s competitive assessment solution, the client wanted to identify businesses that provided similar products and services and that offered slightly different products and services.

Gather competitive data and insights – By identifying direct and indirect competitors, the client wanted to evaluate their competitors’ product offerings, pricing, market reputation, positioning, and branding.

Analyze competitors’ strengths and weaknesses – With Infiniti’s competitive assessment solution, the client wanted to identify areas where they performed well or lagged in comparison to their competitors. By doing so, they wanted to build strategies to take advantage of their competitors’ weak points.

Measure marketing effectiveness – By leveraging Infiniti’s competitive assessment solution, the client wanted to analyze the effectiveness of their marketing campaigns in comparison to their competitors. By doing so, they wanted to streamline their marketing campaigns to drive maximum sales.

Want to know how well your company performs in comparison to your competitors? Our competitive intelligence experts can help. Get in touch with us today!

Our Approach

The experts at Infiniti Research followed a four-phased approach that involved:

Competitor mapping to identify the top companies in the German beverage market and group them based on their market position.

Competitive benchmarking analysis to compare the client’s offerings with that of the top companies in the German beverage market.

Competitive pricing analysis to measure customers’ sensitivity to price changes and identify price gaps.

Marketing and strategy engagement to measure the effectiveness of the client’s marketing campaigns.

Results Obtained

The insights obtained from Infiniti’s competitive assessment solution helped the client to understand how well they performed in comparison to the top companies in the German beverage market. Also, the client was able to identify areas that needed improvement and refine their business initiatives. Besides, by closely monitoring their competitors’ offerings, they were able to identify business gaps and differentiate their product offerings.

Infiniti’s competitor analysis solution also helped the client to understand their current market position. Besides, they were able to adopt sound pricing strategies and competitively price their products.

Furthermore, by leveraging Infiniti’s competitive assessment solution, the client was able to:

  • Identify unmet customer needs and revamp business strategies
  • Serve niche market segments
  • Keep up with technological advancements and market developments
  • Gain a strategic edge in the market

Want to gather more insights into our competitive intelligence solution and their benefits for your business? Request for more info and our experts will get in touch with you with comprehensive insights.

Competitive assessment

Unlocking the Power of Competitive Intelligence in Strategic Decision Making: Infiniti’s Latest Newsletter

LONDON: Infiniti Research, a leading provider of market intelligence solutions, has announced the launch of their latest newsletter on how competitive intelligence can influence strategic decision making. Running a race blindfolded is never easy and getting to the finish line is even more challenging. This could be the case of any organization that doesn’t use effective competitive intelligence services. Having a clear understanding of your competitors and how you differentiate yourself and your business paves the way for success in the long run.

Over the past 15 years, we have undertaken 500+ projects across all major regions and industry sectors, helping clients plan and execute the strategies required to sustain and grow. Get in touch with our experts for more insights on our customer intelligence solutions.

Why competitive intelligence is a gamechanger for retailers

When it comes to your competition, the more you know about what they’re doing now and what they’re planning to do in the future, the better decisions you’ll be able to make. As companies in the retail industry fight for the biggest chunk of the market share, competitive intelligence services can be leveraged to gain a complete picture of the competition’s front end, back end, logistics, supply chain, and marketing strategies. Experts at Infiniti Research believe that competitive intelligence is already revolutionizing the way retailers plan and execute their strategies. Furthermore, competitive intelligence services offer key benefits to retailers including identifying new market opportunities, analyzing market trends, and enhancing decision-making. Read more about why competitive intelligence is paramount for retailers on Infiniti’s blog.

How competitive intelligence can drive marketing strategy and boost ROI

Today, brands are largely defined and judged by the content they create. Creating content that resonates with the target audience is critical for success. Competitive intelligence enables paves the way to fine-tune the content on what works for the market based on the successes and failures of the competitor’s content. Furthermore, it provides insights and intelligence on what is needed to thrive in the ever-changing market. In this article, we have discussed some of the effective ways competitive intelligence can drive your marketing strategy and boost your ROI.

Using social listening to enhance competitive intelligence

With social media, it’s now easier than ever before for brands to understand customer behavior. The abundance of data available also allows brands to fine-tune their competitive intelligence strategies. Modern companies are aware of the opportunities for engaging their audience across social media. Furthermore, savvy marketers are using data from social media platforms and enhancing their social listening skills in order to improve their marketing strategies. Social listening tools also provide key insights on customer sentiments and perception of competitor products when compared to their own. This free downloadable resource from Infiniti will help you understand how businesses can enhance their competitive intelligence through social listening.

Leveraging Competitive Intelligence: What’s in it for Your Business?

In order to maintain brand relevancy, it is extremely crucial for brands to evolve according to the changing market trends. As several emerging and new companies are already disrupting the business of bigger companies, it is vital for brands to keep an eye out for new players in the market in order to stay competitive. However, keeping up with market trends and what other players are up to is not an easy task. On this blog, thought leaders from Infiniti explain why every modern business organization must leverage competitive intelligence solutions and also highlights some key benefits that they can derive using competitive intelligence.

Competitive Landscape Analysis

Infiniti’s Competitive Landscape Analysis Accelerates Process Agility and Efficiency for a European Manufacturing Firm

Competitive landscape analysis for the manufacturing industry

The European manufacturing industry is witnessing a phase of tremendous disruption due to the increasing need to embrace automation, become more sustainable, and address the skill shortages. To keep up with the industry transformations, major companies in the manufacturing industry are capitalizing on new opportunities, employing risk mitigation strategies, and mitigating challenges along the supply chain. However, before making huge investments into new market opportunities and investing in technologies, it is vital for manufacturing companies to assess the competitive landscape in the market and make changes in their strategies accordingly.

Business Challenges Faced

The client is a manufacturing company based out of Europe. With leading players in the manufacturing industry taking initiatives in confronting uncertainties in the market and meeting the market demands, the client was losing their market share to their competitors. Also, the client’s inability to address the skill shortages and employ risk mitigation strategies further impacted the company’s overall sales rate. Consequently, the company witnessed a dip in their profit margins by 17%. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering competitive landscape analysis.

With Infiniti’s competitive landscape analysis, the client wanted to tackle challenges such as:

Supply chain issues

The inability of an efficient inventory management process resulted in a huge mismatch in the supply and demand. As a result, the company failed to meet their customers’ demands, and this subsequently resulted in lower sales. With Infiniti’s competitive landscape analysis, the client wanted to closely analyze their direct and indirect competitors’ inventory management processes and make changes in their plans accordingly to efficiently meet the market demand.

Need for sustainability

The increasing pressure from government and public for greener operations put the company under the pressure to become more sustainable. Therefore, with Infiniti’s competitive landscape analysis, the client wanted to understand the strategies adopted by top industry players to tackle this challenge.

Need to address skill shortages

Although automation and robotics are filling the labor gap in the manufacturing industry, there are still requirements of human capabilities in manufacturing companies. The client, therefore, wanted to overcome the workforce management challenges.

Data protection

With cyberthreats increasing in the manufacturing industry, investment in data security is becoming imperative for manufacturing companies. Hence, with Infiniti’s competitive landscape analysis, the client wanted to analyze the risk mitigation strategies leveraged by their key competitors.

Investing in new technologies

With the advent of technologies such automation, Industrial Internet of Things (IIoT), cloud computing, and robotics in the manufacturing industry, major companies have started embracing these technologies and delivering the best quality product at a faster pace. As such, with Infiniti’s competitive landscape analysis, the client wanted to monitor their competitors’ investment in new technologies and processes.

Solutions Offered

To help the client tackle the industry challenges and analyze their direct and indirect competitors, the experts at Infiniti Research employed competitive landscape research.

The initial stage of the competitive landscape analysis engagement involved conducting competitive benchmarking analysis. This phase of the competitive landscape analysis engagement helped the client to gain an independent perspective of how well their company performed compared to their competitors. Also, the client was able to drill down into their performance gaps to identify areas of improvement. The client was also able to identify the sustainable manufacturing practices adopted by their key competitors to minimize negative environmental impact. Furthermore, this phase of the competitive landscape analysis engagement also enabled the client to monitor their competitors’ initiatives in employing new technologies and processes.

As a part of the competitive landscape analysis engagement, the experts also conducted demand management and risk assessment process. This phase of the competitive landscape analysis engagement helped the client to efficiently forecast the demand for their products in advance and minimize supply and demand mismatch. This further helped the client in managing their production process and enhancing efficiency.

Also, the risk assessment process conducted as a part of the competitive landscape analysis engagement helped the client to identify cyber risks in the manufacturing industry and employ cybersecurity initiatives to mitigate them before they impact their business operations. Furthermore, with Infiniti’s competitive landscape analysis, the client was able to estimate the viability of their new products and evaluate the effectiveness of their marketing strategy compared to their competitors.

Results Obtained

The insights obtained from Infiniti’s competitive landscape analysis engagement helped the client to identify gaps in their product and service offerings compared to their competitors. Also, with Infiniti’s competitive landscape analysis engagement, the client was able to keep pace with their competitors’ business strategies and make changes in their business plans when required. Within one year, the client was able to achieve a huge increase in their sales. This subsequently helped the client to enhance process agility and reduce operating cost by 33%.

Recent Posts

competitive benchmarking

Six Competitive Benchmarking Best Practices to Enhance Your Growth Strategy

Businesses across the globe are shifting their focus to building top-notch customer experiences. So, having a competitive benchmarking strategy is vital to stay ahead of the game. Although competitive benchmarking essentially involves comparing your company’s performance with those of the key competitors, it is much more than a casual and anecdotal view of the competition. It also involves pinpointing which of the competitor strategies to focus on and also provides an idea on the benchmarking metrices to use. A well thought-out competitive benchmarking strategy is a worthwhile pursuit that will yield desired results for businesses. It helps to measure the performance of a company and compare it to others over time. Take a look at these six competitive benchmarking best practices to follow for effective and impactful business results.

Competitive benchmarking best practices

Begin early

Understanding competition and gaining a clear overview of their strategies is like a map that shows a business the path to their ultimate destination. The sooner this is done, the better for companies to transition from a reactive to a strategic organization. Half the work in competitive benchmarking is done if businesses know where to begin. Also make it a point to establish a measurement and tracking system that keeps tabs on the progress.

Maintain a timeline

Competitive benchmarking is an extremely time consuming process as it involves researching competitors, analyzing opportunities of improvement, and implementing changes. It is advisable to limit the scope of benchmarking to research and other activities that can be finished within a time period that reflects a typical planning cycle in the company. By doing so, businesses can analyze how they compare to their competitors early in the cycle, implement changes, and share the results that can help in better planning for the next quarter.

Take inspiration from other industries

Organization can gain useful insights from analyzing companies operating outside their industry. Start by identifying one critical problem and then understand how companies in other industries with similar challenges are handling the situation. Understanding how companies in other industries are solving challenges can help organizations frame similar strategies to overcome their problems. For instance, examining how companies in the retail industry handles customer grievances and their increased focus on customer experience can help companies in other sectors to follow similar strategies to retain their customers.

Use meaningful metrics

There are several metrices that can be used to measure the overall health of a business. This makes it essential for businesses to be collectively clear on which metrics define superior performance and world-class customer support. Benchmarking research should be limited to factors that are standard across the industry, making comparison easier. Before rolling out the plan, it is also important to involve various teams to reach a consensus on how these metrics will be measured. Furthermore, focusing on key business-driving metrics like revenue, order volume, and cost of goods sold makes researching competitors and measuring success more effective.

Focus on operational improvements

Once an organization gains a clear understanding of where they want to be, focus should be shifted to team operations rather than emphasizing only on metrics. Statics can only be studied to make improvements, however, factors such as people, processes, technology, and strategies can be improved to enhance the overall performance of the business before it is too late.

Choose the right peer group

Key factors including location, size, industry, product category, and business model should be taken into consideration based on the company’s goals. For instance, if the prime objective of an organization is to understand how your performance compares to companies similar to theirs, they must limit the peer group to the same industry. However, if the intent is to gain perspective on different business processes and push the team to think outside the box, studying companies in different industries could prove to be a great option.

Competitive benchmarking analysis

Infiniti’s Competitive Benchmarking Analysis Engagement to Reduce Operational Cost by 20% for an Automotive Company

Competitive Benchmarking Analysis for the Automotive Industry

Globalisation has brought about major challenges for companies operating in the automotive industry and has increased the competition between international and domestic automakers. Also, the increasing demand for digitalization is pressurizing automakers to invest in technology and better supply and distribution chain management. Owing to such challenges, gaining a competitive edge has become all the more essential for companies in the automotive industry. To achieve this, automotive companies will need to compare their products, services, processes, and practices to their direct competitors using standard industry benchmarks. This is where companies realize the need to leverage competitive benchmarking analysis.

Do you want to know how your products and services measure up against your competitors? Request a FREE proposal to know how our competitive benchmarking analysis solutions can help you understand your performance relative to close competitors and drill down into performance gaps to identify areas for improvement.

Business Challenge

The client is an automotive product manufacturer based out of Central Europe. The company supplies instrument panel and cockpit components, safety products, and interior and exterior trim products. With a large number of automotive manufacturers and suppliers entering the European automotive market every year, the client was facing challenges in competing with them in terms of product, quality, and capability. Also, the client was losing their market share to their competitors. Therefore, the client wanted to compare their own performance with other major automakers in the market. Also, they wanted to identify their shortcoming and strengths compared with other major automakers in Europe. Therefore, they approached Infiniti Research to leverage their expertise in offering competitive benchmarking solution. Furthermore, with Infiniti’s competitive benchmarking analysis solution, the automotive company wanted to make improvements in productivity, quality, and reliability to drive down cost and keep customers satisfied.

With Infiniti’s competitive benchmarking solution, the automotive company also wanted to tackle these challenges:

  • Today, technological advancements and innovations have increased the expectations of customers. Like all other sectors, this has equally transformed the automotive sector. With this, companies in the automotive industry are pressurized to invest more in new technologies. Therefore, with Infiniti’s competitive benchmarking analysis, the client wanted to monitor how they compared with their competitors’ in terms of adoption of new technologies and processes.
  • Having an efficient supply chain and distribution system has become equally important for automotive companies. With Infiniti’s competitive benchmarking analysis, the client wanted to analyze the supply and distribution system managed by their key competitors. By doing so, they wanted to analyze their shortcomings compared with their competitors.
  • The client’s inability in responding to customer expectations in time and providing them auto products meeting their utility expectation largely impacted their brand image. Therefore, with Infiniti’s competitive benchmarking analysis, the automotive product manufacturer wanted to understand how their brand measured up against other companies in the market.
  • Changing economic and geopolitical conditions in Europe brought about unexpected uncertainties and financial risks for automotive companies. Therefore, by leveraging Infiniti’s competitive benchmarking analysis engagement, the client wanted to understand the company’s financial position compared with other major competitors.

Are you facing difficulties in monitoring your competitors’ processes and planning? CONTACT US to know how our competitive benchmarking analysis solution can help you easily track your competitors’ strategies and develop a standardized set of processes and metrics to measure up against your competitors.

Solutions Offered

The experts at Infiniti Research followed a three-phased engagement to competitive benchmarking.

Process benchmarking – In this stage of competitive benchmarking analysis engagement, the experts at Infiniti Research compared the client’s business process with that of their competitors. This involved analyzing the client’s operational performance, supply chain and distribution processes. This phase of Infiniti’s competitive benchmarking analysis engagement helped the client to identify processes that needed improvement.

Strategic benchmarking – In this phase of benchmarking analysis, the experts at Infiniti Research identified the winning strategies employed by the client’s key competitors. Also, the experts analyzed how the client’s business strategies compared with their competitors. This phase of competitive benchmarking analysis engagement helped the client in understanding how their competitors adapted to the latest technological innovations and advancements. This even helped the client in better planning and goal setting.

Performance benchmarking – The last phase of the competitive benchmarking analysis engagement involved analyzing competitors’ performance metrics and processes. This phase even involved analyzing the financial performance of the client compared with other major competitors.

With Infiniti’s competitive benchmarking analysis solution, the client was able to understand their performance relative to close competitors. Infiniti’s competitive benchmarking analysis engagement also helped the client to understand how the company’s processes, business planning, and financial performance compared with that of their direct and indirect competitors. With this, they were able to identify and prioritize performance gaps. Furthermore, by prioritizing the performance gap, the client was able to implement improvement opportunities to gain a competitive edge in the market.

Infiniti’s competitive benchmarking analysis engagement even helped the automotive company to identify where they lagged compared with their competitors in terms of supply chain and distribution capabilities, adoption of technologies, and management of capital requirements. This helped them make changes in their processes and business practices to meet the needs and demands of their customers.

Also, Infiniti’s competitive benchmarking engagement helped the client to develop a standardized set of processes and metrics to meet the industry standards. Within eight months of employing competitive benchmarking analysis engagement, the client was able to reduce operating cost by 20%, saving $7.8 million.

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What is competitive benchmarking analysis?

Competitive benchmarking analysis is defined as the process of comparing a company’s business performance with that of its direct and indirect competitors. Competitive benchmarking analysis helps businesses identify improvement opportunities in their business process. Furthermore, by leveraging competitive benchmarking analysis solution, businesses can also understand the shortcoming and strengths of their competitors and make well-informed business decisions.

Competitive Benchmarking Tactics to Measure Your Brand

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Infiniti’s competitive benchmarking analysis solution helped a company in the food and beverage industry to create a new marketing strategy by relying on the key differentiators. To gain complete insights, read the full story here.

Competitive Benchmarking Analysis for a Food and Beverage Firm – An Infiniti Research Success Story

 

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Transforming Production Processes and Increasing Market Share by 37% for a Food Packaging Company – Infiniti’s Latest Competitor Analysis Engagement

Competitor Analysis for Food Packaging Company

With technological progression and market advancements, the food packaging industry continues to evolve. Moreover, the trends in packaging such as the introduction of sustainable packaging practices, convenient on-the-go packaging, clean labels, and healthy choices have gradually increased the number of new entrants into the European food packaging market. This has made it vital for existing players in the European food packaging market to keep track of their competitors’ plan and actions and refine their existing business models to achieve maximum profitability. Therefore, companies are partnering with firms like Infiniti Research to leverage their expertise in offering competitor analysis solution.

Do you know what your shortcoming are when compared to your competitors? If not, our experts can help you identify your strengths and weaknesses compared with your competitors. Request a FREE proposal today!

Business Challenge

The client is a food packaging company based out of Europe. The entry of new players drastically increased the competition in the European food packaging market. The client, therefore, was facing difficulties in competing with other major players, in terms of cost, quality, and capabilities in providing innovative packaging offerings for customers. Moreover, they were losing customers and market share to their competitors due to their inability to competitively price their products. This compelled them to reduce the price for their products, which subsequently resulted in a loss in profit margin by 7%.

Therefore, they approached the experts at Infiniti Research to leverage their expertise in offering competitor analysis solution. By leveraging Infiniti’s competitor analysis solution, the client wanted to explore ways to stay competitive in the market by distinguishing market disruptions, analyzing competitors, and developing strategic business plans.

By leveraging Infiniti’s competitor analysis solution, the client also wanted to tackle several other market challenges:

  • With the increasing demand for environmental-friendly packaging materials in Europe, the client was facing difficulties in adapting to the evolving market demands. With this, they were losing market share to their competitors who had already adopted environmental-friendly packaging strategies. Therefore, with Infiniti’s competitor analysis solution, the client wanted to analyze their competitors’ offerings in direct comparison to theirs and focus on enhancing their business processes.
  • The client noted that their competitors have already leveraged automation solutions in their business operations. With Infiniti’s competitor analysis solution, the client wanted to identify the technologies leveraged by their competitors. By doing so, they also wanted to adapt to the evolving technologies to maximize uptime and enhance their operations.
  • The client’s unstructured approach to marketing and sales resulted in huge capital losses for the company. By closely analyzing the strategies adopted by their competitors, the client wanted to refine their existing marketing models and devise marketing campaigns that drive maximum sales.
  • The client’s key competitors were offering discounts and other introductory offers to customers. With this, the client was compelled to reduce prices for their packaging materials. Therefore, by leveraging Infiniti’s competitor analysis solution, they wanted to analyze the pricing strategies followed by their competitors and competitively price their products.

Our tailored and intelligent solutions empower our clients to make an informed business decision and maximize profitability. CONTACT US to learn more about our services their benefits for your business.

Solutions Offered and Value Delivered

Our experts followed a detailed four-phased competitor analysis approach to help the client tackle the industry challenges. The initial phase of the competitor analysis engagement involved identifying businesses offering similar products and services in the European packaging industry. The next phase of our competitor analysis engagement focused on identifying the client’s key competitors’ customer base. In the third phase of the competitor analysis engagement, the experts focused on evaluating the strengths and weaknesses of the client in comparison to their competitors. The last phase of our competitor analysis engagement involved conducting a competitive benchmarking analysis, competitor mapping, and also identifying the marketing approaches employed by the client’s competitors.

The insights obtained from Infiniti’s competitor analysis solution helped the client to gain detailed insights about their end-customers, current market position, and their key competitors. Understanding the needs and demand of their target customers helped the client to innovate their product offerings according to their customers’ requirements. By gaining detailed insights into their competitors’ key strategies and marketing approaches, the client was able to devise well-informed business plans to tailor their product offerings. Also, the experts at Infiniti Research recommended the client to apply automation solutions in their production process. This helped the client to enhance their production efficiency and better manage workflow.

Infiniti’s competitor analysis solution also helped the client to understand their competitors’ pricing strategies and make constant changes in their pricing plans. With Infiniti’s competitor analysis solutuon, the client was also able to balance quality and growth. Furthermore, Infiniti’s competitor analysis solution helped the packaging company to better allocate resources and enhance their market share by 37% within the course of one year.

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Our competitor analysis solution can help your company gain a leading edge in the market. Want to know how? Request for more info!

Importance of Competitor Analysis for Packaging Industry

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Our competitor analysis solution helped a banking company assess key competitors and devise an efficient strategy to establish themselves in the European market. Want to know the approaches underteken by the experts at Infiniti Research to help the client? Read the complete success story below.

Competitor Analysis for a Leading Banking Sector Client Helps Assess Key Competitors and Devise an Effective Strategy to Establish Themselves in the European Market

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