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Realizing the Potential of Biopharmaceutical Cold Chain Packaging

For biopharmaceutical manufacturers, the market trends are favorable. Rising demand for targeted therapies and the globalization of specialty pharmaceutical commercialization are creating a host of growth opportunities for manufacturers. As a result, there is an unprecedented rise in the quantities of commercial and clinical drugs that are being shipped to patients across the globe. However, this also means that the stakes and costs for high-value cold chain products in global clinical trials have undergone a dramatic increase, due which the industry now operates in an environment where there is increased focus to minimize the loss on products or samples. This necessitates global manufacturers in the biopharmaceutical sector to keep abreast of the advances in biopharmaceutical cold chain packaging technology and processes that maintain the quality standards and ensure the safety of cold chain products. In this article, pharma industry experts lay down some macro-trends and key takeaways in biopharmaceutical cold chain packaging that manufacturers must consider as they work to identify innovations and drive new growth globally.

Meeting unique temperature needs

The rising hype around targeted therapies, biologics, and personalized medicines demand better temperature control measures in the biopharmaceutical supply chain. The wider range of new temperature requirements for these products requires manufacturers to focus on more than just cold shipping, it requires new biopharmaceutical cold chain packaging solutions. It becomes highly challenging to maintain product temperatures in a laboratory or storage setting. The difficulty increases exponentially in case the products must travel at a consistent temperature across thousands of miles over several days or weeks altogether. In such cases, product integrity can only be ensured through the right biopharma cold chain packaging solutions. Fortunately for biopharmaceutical manufacturers, there has been a significant expansion in the packaging and monitoring technologies for the biopharma cold chain.  Semi-active packaging, including expanded polystyrene (EPS) and expanded polyurethane (EPU) systems, remain as one of the most common and economical biopharmaceutical cold chain packaging choices for local or short-distance transportation. But this type of packaging solutions are unable to regulate their own internal temperatures and require a change in packaging configuration seasonally even if the route doesn’t change. Passive cold chain packaging solutions, on the other hand, are more focused on offering longer temperature control durations with lighter materials. These solutions are proven to maintain temperature control even through longer distances. GPS technologies and tracking can be used to monitor and gain a real-time view of shipment status throughout the products’ journey.

Although technology can benefit to a certain extent, it is vital for manufacturers to partner with organizations that can help find the solutions to align with their product-specific needs. Request a free proposal to know how Infiniti’s solutions have helped clients with similar requirements.

Expanding global clinical trials


The number of registered clinical trials across the globe has cross 1 million. The need for efficient global clinical trials are increasing with the rising regulatory mandate for tests to be conducted within the country where the manufacturers seek launch and market new drugs and targeted therapies. With the expansion of the global clinical trials market, there are significant hurdles that manufacturers must overcome in order to ensure that products arrive at the right place, at the right temperature, and within the expected time frame. Navigating geo-political roadblocks to ensure higher performance of the clinical and commercial supply chain is crucial for both manufacturers and cold chain packaging partners. To avoid any hindrances to clinical trials of drug shipments in emerging countries for time and temperature-sensitive medications, manufacturers should consider working with specialty logistics experts in these countries.

Manufacturers around the globe are investing into biopharmaceutical cold chain packaging for effective solutions as the demand for personalized, high-value drugs with more active pharmaceutical ingredients shorter shelf-lives, and strict temperature requirements increases. Get in touch with an expert from Infiniti Research to know how we can help cold chain logistics providers identify market innovations and key challenges in different markets in order to cater to these demands.

Fortune 500

supply chain and logistics

Factors that will Impact Supply Chain and Logistics Industry Transformations in Europe

SUPPLY CHAIN AND LOGISTICSCustomer experience is now one of the key trends that is shaping the supply chain and logistics sector in European countries including the UK, Germany, and Spain. As a result, companies in the industry are on the lookout for innovative supply chain and logistics strategies that could help them deliver a delightful and superior customer experience. But how can logistics companies achieve this without any heavy impact on their operational expenses? Digitization of core supply chain and logistics processes could be the answer to this. Experts at Infiniti reveal some critical factors that will impact and make it imperative for supply chain and logistics companies in Europe to embrace modern technologies.

Our market intelligence solutions have helped 100+ companies enhance their supply chain and logistics capabilities with actionable insights. Request a free proposal to learn how our solutions can help your business.

Highly fragmented market

One of the biggest challenges facing supply chain logistics players in Europe is that most of these companies fail to even cater to 10 percent of the market. Most of these companies are heavily dependent on 3PL providers in the region to meet the gaps in their logistics needs. This eventually creates a fragmented and disjointed delivery ecosystem, making supply chain and logistics services in Europe suffer from poor collaboration and delivery visibility challenges in the supply chain. Leveraging advanced supply chain and logistics tools can help companies in the sector to enhance freight movement and improve visibility into the supply chain.

Frequent purchase behavior

Europeans prefer to buy in small quantities, but more frequently. For instance, Grocery retailers in Western Europe are adapting to the changing consumer demands by heavily investing in convenience stores. To adapt to these changes, it must be ensured that there is an efficient supply chain and logistics plan in place to avoid out of stock situations. To overcome the bottlenecks to meet increasing demand, companies can consider automating core delivery processes including order placement and route planning.

Logistics companies are facing an era of unprecedented change as digitization takes hold and customer expectations evolve. Is your business prepared to adapt? If not, get in touch with an expert to know how we can help you stay updated with the changing supply chain and logistics trends.

Regulatory compliance

The changing regulations in countries across Europe could have a major impact on supply chain and logistics activities. These regulations could have a massive impact on shippers. By leveraging tools that give them greater autonomy and visibility of their fleet’s delivery can help businesses cope with these changes.

Click and collect model

Click and collect is an e-commerce model that has been gaining increasing popularity across Europe. One of the prime reasons for this is the changing preference of consumers to collect packages at their convenience rather than having it delivered to their homes. To reap maximum benefits out of this model, businesses must use a platform that empowers them to improve the transparency of delivery processes.

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reverse logistics

How an Optimal Reverse Logistics Process can help manage increasing apparel returns

reverse logisticsWith the rise of e-commerce in the retail sector, the rate of returns has increased manifold over the past decade. As retailers are now forced to implement customer-friendly returns policies, the high returns handling costs and other challenges of reverse logistics can give retailers a tough time. Reverse logistics often proves to be particularly challenging due to factors including uneven product quality, lack of clarity over disposition options, and erratic inventory management practices. One of the key challenges of reverse logistics here is that it takes almost a dozen steps more to process returns that it does to manage reverse logistics. In this article, experts at Infiniti have curated some key strategies to ensure an optimal reverse logistics process.

How do you choose the best reverse logistics options to suit your business needs? Request a free proposal to know how we can help you identify the gaps in your existing retail logistics and identify ways for profit maximization.

Reverse logistics strategies for retailers

Kiosks for omnichannel returns

The proliferation of omni-channel retail is one of the main reasons why retailers are in the need to enable omni-channel return processes in their business. Top retailers are even going to the extent of opening small kiosks to return goods that have been sold online. The returned products are then sent to a regional processing hub, followed by the retailer’s fulfillment centers, and finally the goods reach third-party logistics companies or liquidators.

Reverse auctions

This is a reverse logistics technique that is used for the secondary sales of the merchandise that has been returned by a customer. In the case of B2B returns, implementing a private auction space for returns liquidation ensures greater visibility and control over processes. It also helps retailers identify and work on performance improvement gaps.

Do you think investing in reverse logistics could hamper your business’s overall profits? Not if you do it the right way. Get in touch with our dedicated team of experts for more insights on how we can help you plan your reverse logistics strategy.

Real-time processing of returned inventory

In the case of returns, the speed of liquidations is the deciding factor for the level of value recovered. When the goods returned are processed in real time, retailers can ensure value maximization from the merchandise returns.

Flexible return portions

Just like the purchase process, retailers must aim to make the returns process hassle-free and as easy as possible. This can be achieved by giving customers the opportunity to process their returns through on-demand mail or even collection and drop-off at a store in the convenient location. This kind of flexible return options will help retailers increase their online sales and gain a delighted and loyal customer base.

Liberal returns policy

Although a liberal returns policy is essential, several retailers have already begun reevaluating their returns policy. The recurring new product drops are one of the major reasons why retailers are taking such steps. Many retailers are even cutting short the period of return from 90 days to 35 days. Such strict measures will also reduce the return of used or post-purchase damaged returns.

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Logistics Industry

Dodging Challenges in Transportation and Logistics

transportation and logisticsThe transportation and logistics sector is struggling to enhance its economic profit. As such it is critical for companies in the transportation and logistics sector to make tougher and astute strategic decisions than ever before. Despite the constant upheavals in the market, several trends in transportation and logistics will create unprecedented opportunities for players in the sector to venture into new markets and re-engineer their existing business models. Based on our transportation industry analysis, to design and implement strategies to overcome key roadblocks in transportation and logistics, senior executives of companies should ensure their strategies incorporate some of the below mentioned imperatives.

Building compelling strategies will require businesses to have tailored analytics, granular understanding of individual markets, and flawless judgment. Request a free proposal to know how we support clients in these areas.

Focus on digital transformation

Most stakeholders in any industry including customers and competitors are increasingly inclined towards digitally enabled change. Transforming key challenges into opportunities will require companies in the transportation and logistics sector to define a digital strategy that is tailored to the value drivers of their organization. They can start by building on the company’s current product portfolio, customer relationships, and other assets. This will encompass defining and executing objectives that digitize core processes, reinforce the business model, and venture into new frontiers.

Agility in resource allocation

Flexibility in resource allocation makes It possible for transportation and logistics companies to gain higher TRS. As the sector is largely asset-intensive, it becomes necessary to make huge strategic bets. It is no longer effective to make strategic decision based on the previous years data. Strategic decision-makers can unlock the benefits of agility in the transportation and logistics sector by overcoming common barriers that hinder flexible resource reallocation such as a lack of intent, an inadequate process, or the absence of the right skills and mind-sets.

Attaining profitability in any industry doesn’t come easy. Request a free brochure to know how our services can help you in your attempt to sustain and attain greater profitability.

Consider M&A opportunities

The transportation and logistics industry currently has excess cash and debt raising capacity. This means that several transportation and logistics companies stand to benefit from M&A opportunities. Rather than focusing on gaining the “big deal” players in the sector will be required to develop a programmatic capability to spot and execute attractive targets for acquisition. In addition, companies must continue to use alliances to access new markets and capabilities in a cost-effective manner.

Learn more about Infiniti’s solutions for companies in the transportation and logistics sector

Financial risk analysis

Infiniti’s Marketing Strategy Solution Helps A Logistics Services Client Improve Customer Service

Transportation is one of the world’s largest industries. The services offered by the companies in this sector range from taxis to trucks, airplanes, trains, courier services, ships, barges, warehouses, and logistics. The transportation sector is now increasingly relying on artificial intelligence and robotics in the form of self-driving cars, trucks, and delivery vehicles. The growth of the global logistics services industry is directly related to the development of international trade flow and the current economic environment. North America and the Asia Pacific are known to be the most attractive markets for logistics services, especially when it comes to contract services such as third-party logistics. Additionally, intra-regional trade in developing markets is becoming important, especially in the Asia Pacific, and this, combined with high GDP rates, is expected to boost the growth of the logistics services industry.

Some of the other key factors influencing the growth of the transportation industry includes : 

  • Improved Customer Service: Today, customers want full transparency into where their delivery is at all times. Moreover, customer expectations have increased, and their willingness to pay for fast shipping has decreased.
  • Technology Strategy and Implementation: While the logistics services industry supports and understands the benefits of the latest technologies, some questions persist as to how they will pay for it and who will help devise the improvements.

As a result, logistics services firms are leveraging the use of marketing strategy solutions to improve their position in the market. Marketing strategy solutions help firms within the logistics services space to address the requirements of the customer and accordingly devise new strategies to market the offerings and improve customer service.

The Business Challenge

  • The Client: Logistics services company

The client, a leading logistics services provider with business operations spread across the globe, wanted to ensure that the services offered to meet the demands of the customers and gain insights into ways to develop profitable long-term relationships with them. Additionally, the client wanted to refine their marketing activities and devise an effective marketing strategy to attract new customers.

For over 15 years, Infiniti has helped companies around the globe and across industries to overcome their key business challenges. Want more information about our marketing strategy solutions?

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The Journey

To help the client improve their marketing campaigns, the market strategy experts at Infiniti carried out extensive interviews and discussions with leading stakeholders within the logistics services space. The experts also compiled information from a wide array of secondary sources such as paid industry databases, trade shows, company presentations, and industry forums.

The Solution Benefits and the Business Impact

The marketing strategy solution provided by Infiniti helped the client develop a robust marketing campaign that resonated with the target audience. The client also gained insights into ways to position the product in the marketplace and generate a better ROI. The engagement also helped the client devise a marketing mix to differentiate the offerings with that of the competitors within the logistics services space.

The Future

The Internet of Things allows devices to communicate with each other within an existing internet infrastructure without human intervention. Its application in the future of logistics services is expected to decrease waste, increase speed, and reduce overall costs.

Get in touch with our experts to know more about how our solutions can help your business

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