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Business Forecasting: The Challenges in Knowing the Unknown
Business forecasting undertaken by managers is prone to numerous biases and limited market knowledge. Over the past few years, various statistical tools and AI programs have assisted managers in improving their forecast accuracy. Human instincts combined with...
AC Drives Competitive Landscape Study in Europe for a Motor and Inverter Manufacturer
Business Challenge A leading European motor and inverter manufacturer wanted to understand the competitive landscape and its own position in the AC Drives market in the UK, Germany, and Russia. Situation The client wanted to understand what the competition was like in...
Sales Performance Analytics Study for Patient Monitoring Systems
Business Challenge A leading multinational healthcare company wanted to identify the reasons for the decline in the sales of its trademark patient monitoring systems in North America. Situation The client was facing challenges as the sales performance of its patient...
Competitive Analysis of Premium OTC Skincare Brands in Indonesia
Business Challenge A leading skin care products manufacturer wanted to assess the competitive landscape for its skincare products. Situation The client wanted insights on its top three competitors in Indonesia, covering their strategic focus, market expansion plans,...
Competitive Assessment of Farm Animals Health Products Market
Business Challenge A leading pharmaceutical company wanted to evaluate the sales performance of its competitors and assess their growth strategies in the farm animals health products market in North America. Situation The client wanted to gain insights on top...
Pricing Intelligence for Leading Poultry Health Products Company
Business Challenge A leading Europe-based healthcare firm wanted to benchmark its poultry health products’ prices against those of its top five competitors. Situation The client wanted to gain insights into the cost, and pricing strategies of its top five competitors...