sales performance analysis

Business Forecasting: The Challenges in Knowing the Unknown

Business Forecasting: The Challenges in Knowing the Unknown

Business forecasting undertaken by managers is prone to numerous biases and limited market knowledge. Over the past few years, various statistical tools and AI programs have assisted managers in improving their forecast accuracy. Human instincts combined with...

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Pricing Intelligence for Leading Poultry Health Products Company

Pricing Intelligence for Leading Poultry Health Products Company

Business Challenge A leading Europe-based healthcare firm wanted to benchmark its poultry health products’ prices against those of its top five competitors. Situation The client wanted to gain insights into the cost, and pricing strategies of its top five competitors...

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