Given the importance of pricing in driving product value, it could be said that pricing research is a vital component of a company’s pricing strategy. A clear understanding and management of consumers’ reference prices will help strengthen your overall pricing strategy.
When the IT revolution kicked in, numerous businesses poured huge sums of money to acquire and build their IT infrastructure. Companies that invested heavily reaped benefits out of it by optimizing their operations in an exponential manner. Many years have passed...
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