Learn more on Gen Z consumer behavior based on market intelligence from our team of experts at Infiniti Research. Read to know how we can help you.
Consumer Behavior Research: A study on the buying behavior of Gen Z consumers
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Customer Intelligence Solutions Help Retail Industry Clients Revolutionize their Offerings: A Compilation of Success Stories
Consumers and retailers have been exposed to significant changes in the retail industry recently. Experts forecast further change in the coming years, and these changes are expected to reshape the industry. Being in a customer-centric industry, retailers find it...
Top Retail Industry Trends that will Soon Go Mainstream
Staying nimble is one of the key traits to succeed in today’s retail sector. Change is the only constant in the retail sector, and to stay relevant and prevent themselves from being overpowered by their competitors, companies in the sector must keep a close watch on...
Attracting New Customer Groups with Market Opportunity Analysis for a Fast Fashion Retailer
The fast fashion sector is a booming industry with diverse and big opportunities in store. However, this sector is faced with a unique set of challenges due to its highly dynamic nature. The recent events of some of the biggest fast fashion retailers having to shut...
The Reasons Behind Soaring Private Label Success in the European Retail Industry
In the European retail industry, there is currently an unprecedented prominence of private labels. According to our industry experts, the sales and market share of private label brands have climbed to an all-time high in countries including Belgium, Netherlands,...
The Age of Retail Revival: How Top Players are Adapting to the Changing Retail Industry Trends
The rules of retail are gradually changing. The success of retail companies no longer revolve around who can offer the lowest prices or a wider category of products. Rather, retail customer experience is now paramount to entice shoppers and persuade them to stay loyal...
How Market Research analysis helped a Big-box Retailer Fine-Tune Their Processes to Adapt to the Changing Retail Dynamics in the US
As e-commerce and specialty stores grow in appeal, big-box retail stores are gradually losing relevance. The numerous store and company closures across several categories over the last decade is a key indicator of the shrinking demand for big-box retail. One of the...
Opening the Door to Millennial Customers with Infiniti’s Retail Marketing Strategy Engagement
As the younger generation begins to finally get some relief from financial woes, they are likely to become extremely important for retail brands. With the millennial group becoming the generation with more buying power in the European market, it’s becoming more...
A Guide for European Retailers Looking to Establish a Foothold in the US Retail Market
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