Most product failures and lack of customer adoption occur due to the lack of accurate data and research about the product, market, and target consumers. This is a consequent effect of building a product that customers do not need or does not meet customer...
What is product segmentation? A product segmentation strategy helps businesses identify ways to sell variations of their products in such a manner that it appeals to different markets. How is this different from marketing segmentation? Marketing segmentation...
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest product segmentation engagement for a patient monitoring system manufacturer. The patient monitoring system market is expected to achieve...
Anticorrosive protection, nano-coatings, and low-VOC content coats are a few of the newly developed concepts available in the present market for paints and coatings. Paints and coatings act as a shield that safeguards products from wear and tear during their lifespan....
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