What is product segmentation? A product segmentation strategy helps businesses identify ways to sell variations of their products in such a manner that it appeals to different markets. How is this different from marketing segmentation? Marketing segmentation...
Even a decade back, it would be impossible for people to comprehend that a computer worn on the wrist could track your steps, heartbeat, body temperature, calorie burn, and sleep; and yet, here we are. The fitness enthusiasts and early adopters were skeptical on the...
Business Challenge A leading pharmaceutical company wanted to identify the potential for its IBR vaccines in Europe and assess the challenges it would face during product launch. Situation The client wanted to quantify the potential for its new product at a European...
Business Challenge A leading animal vaccines manufacturer wanted to assess the product promotion and marketing strategies of its major competitors in the Livestock Medicine market in Central Asia. Situation The client wanted information on its top three competitors in...
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