Most product failures and lack of customer adoption occur due to the lack of accurate data and research about the product, market, and target consumers. This is a consequent effect of building a product that customers do not need or does not meet customer...
Infiniti Research, a leading market intelligence solutions provider, has announced the launch of its latest newsletter on the benefits of leveraging a product marketing strategy. With the evolving market dynamics and rising customer needs and demands, businesses often...
Product Marketing Strategy for a Vegan Food Company The vegan food market in the United States is undergoing massive transformations. With ongoing shifts in consumer needs and market demands, vegan food companies are finding it extremely challenging to adapt to market...
Generating organic growth in the next decade will largely depend on a company’s ability to create new products, business models, or services. As simple as it may sound, many of these efforts often fail. According to the industry experts are Infiniti Research, a new...
What is product research? Although technology plays a major role in bringing innovative products to the markets most of these products fail to achieve meaningful customer adoption. This is usually the result of developing products that do not serve much value to the...
What is a product marketing strategy? Launching a new product into the market can prove to be a big fiasco in the absence of an appropriate product marketing strategy. It involves a series of efforts that are undertaken to get the products into consumers’ hands. The...
Product marketing starts before the product is born or when the product is in its embryonic stage. Marketing is the homework that the company does to identify the needs of people and devise what the company should make. A company launches a product and then within a...
Your business is new, not many people know it yet. The product or service is really good, but how do you tell the masses about it? Organizations big or small all rely on marketing strategies for product and services promotions to get a word about their brand out in...
Types of Cardiac Pacemakers Cardiac pacemaker devices are a vital class of cardiac devices that are used to regulate a patient’s heartbeat. The rapid technological progressions in the healthcare sector have resulted in the production of different types of cardiac...
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