product marketing

Benefits of Leveraging a Product Marketing Strategy

Benefits of Leveraging a Product Marketing Strategy

Infiniti Research, a leading market intelligence solutions provider, has announced the launch of its latest newsletter on the benefits of leveraging a product marketing strategy. With the evolving market dynamics and rising customer needs and demands, businesses often...

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What is Product Research and How is it Done?

What is Product Research and How is it Done?

What is product research? Although technology plays a major role in bringing innovative products to the markets most of these products fail to achieve meaningful customer adoption. This is usually the result of developing products that do not serve much value to the...

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Finding the Right Mix for a Product Marketing Strategy

Finding the Right Mix for a Product Marketing Strategy

What is a product marketing strategy? Launching a new product into the market can prove to be a big fiasco in the absence of an appropriate product marketing strategy. It involves a series of efforts that are undertaken to get the products into consumers’ hands. The...

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4 Key Pillars of a Successful Product Marketing Strategy

4 Key Pillars of a Successful Product Marketing Strategy

Product marketing starts before the product is born or when the product is in its embryonic stage. Marketing is the homework that the company does to identify the needs of people and devise what the company should make. A company launches a product and then within a...

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