product marketing strategy

Benefits of Leveraging a Product Marketing Strategy

Benefits of Leveraging a Product Marketing Strategy

Infiniti Research, a leading market intelligence solutions provider, has announced the launch of its latest newsletter on the benefits of leveraging a product marketing strategy. With the evolving market dynamics and rising customer needs and demands, businesses often...

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Finding the Right Mix for a Product Marketing Strategy

Finding the Right Mix for a Product Marketing Strategy

What is a product marketing strategy? Launching a new product into the market can prove to be a big fiasco in the absence of an appropriate product marketing strategy. It involves a series of efforts that are undertaken to get the products into consumers’ hands. The...

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The Basics of a Product Development Strategy

The Basics of a Product Development Strategy

What is a product development strategy? The market today is far more competitive than it used to be probably a decade ago. Single product designs are becoming obsolete, causing revenues to falter. Savvy companies have realized that product evolution and modification...

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