A new product launch is one of the biggest expenses incurred by pharma companies worldwide. The right product launch strategy can help ensure that the product is recognized and accepted by physicians, KOL, and patients alike. Pharma companies invest considerable time...
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What is product research? Although technology plays a major role in bringing innovative products to the markets most of these products fail to achieve meaningful customer adoption. This is usually the result of developing products that do not serve much value to the...
The need to diversify and add new product lines into your business or modify existing products is an essential element of growth for most companies. But the catch here is that product development is not a piece of cake. An immense amount of research, planning, time,...
Business forecasting undertaken by managers is prone to numerous biases and limited market knowledge. Over the past few years, various statistical tools and AI programs have assisted managers in improving their forecast accuracy. Human instincts combined with...
Business Challenge A leading multinational healthcare company was interested in assessing the opportunities for its soon-to-be-launched drugs for Parkinson’s Disease management. Situation The client wanted to identify the market gaps and assess the market potential,...
Business Challenge An Asian pharmaceutical company was interested in assessing the direct and indirect pre-launch marketing expenses, for prescriptions drugs, of its competitors in the US to streamline its own expenditure. Situation The client was unable to implement...
Business Challenge A global animal health and therapeutics company was interested in evaluating the market size and understanding the future market potential for canine vaccines in the US. Situation The client wanted a growth assessment of the market for up to 10...
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