pricing strategy

4 Reasons Why Your Product Pricing Strategy Needs an Update

4 Reasons Why Your Product Pricing Strategy Needs an Update

Setting competitive prices for your new or existing products and services can be challenging. If you set prices for your products or services too high, you'll miss out on valuable sales. Conversely, if you set prices too low, you'll miss out on valuable revenue. Also,...

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Popular pricing strategies that e commerce companies swear by

Popular pricing strategies that e commerce companies swear by

Choosing the right pricing strategy is one of the most crucial decisions that you have to make. Get it wrong, and it could cost big for your business. Online and offline retailers alike recognize pricing strategy as one of the key value levers, and, accordingly,...

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Dynamic Pricing: What Are the Biggest Challenges?

Dynamic Pricing: What Are the Biggest Challenges?

Dynamic pricing has been one of the most lucrative pricing strategies that companies use to mint money. While it is not an entirely new concept, companies have been using it randomly over the years. In laymen terms, dynamic pricing is a strategy in which product...

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5 Pricing Strategies That Will Tempt Your Customers in 2018

5 Pricing Strategies That Will Tempt Your Customers in 2018

Pricing is one of the most critical business decisions that companies must make. A lot of thought, calculations, and brainstorming go into the pricing decisions, so it’s no child’s play. If you think that pricing is a one-time process for a business, then its time to...

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