Setting competitive prices for your new or existing products and services can be challenging. If you set prices for your products or services too high, you'll miss out on valuable sales. Conversely, if you set prices too low, you'll miss out on valuable revenue. Also,...
Penetration Pricing Strategy for a Consumer Electronics Company With a large number of consumer electronics products being introduced every year, companies in the consumer electronics market are facing difficulties to increase market share and sales volume for their...
5 Major Automotive Industry Trends That May Surprise You The global automotive industry space has witnessed drastic evolution post-2017, with several mind-boggling advancements in technology. The traditional vehicles earlier equipped with basic features have now...
Today, we live in an era where the adoption of smart & competitive pricing strategies can catapult new brands and retailers to quick success. At the same time, the failure to project the right brand image through effective pricing can seriously destabilize the...
Choosing the right pricing strategy is one of the most crucial decisions that you have to make. Get it wrong, and it could cost big for your business. Online and offline retailers alike recognize pricing strategy as one of the key value levers, and, accordingly,...
Dynamic pricing has been one of the most lucrative pricing strategies that companies use to mint money. While it is not an entirely new concept, companies have been using it randomly over the years. In laymen terms, dynamic pricing is a strategy in which product...
Pricing is one of the most critical business decisions that companies must make. A lot of thought, calculations, and brainstorming go into the pricing decisions, so it’s no child’s play. If you think that pricing is a one-time process for a business, then its time to...
Have you ever talked to a co-passenger on a flight and been surprised to find out that they have been charged much higher or lower for an airline ticket in the same class as yours? This is a common practice in the aviation industry. As much as it might seem unfair,...
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