To help our clients, we recently analyzed the packaging sector and identified the forces reshaping packaging design. The aim is to help companies navigate complexities and stay ahead of the competition. This article sheds light on three focus areas for companies looking to jump-start their packaging design transformation journey.
Healthcare facilities usually generate about one million tons of clean, non-infectious healthcare plastics every year. This necessitates healthcare providers to find a way to minimize the waste stream and its consequent impact on the environment. Although challenging,...
North America remains the global leader in the packaging industry right now. Although the North American packaging market faced a brief dip in 2009, the sector has seen steady growth over the past couple of years. However, new packaging industry trends such as the...
If you were to compare the packaging industry today to that a decade ago, it’s quite clear that the sector has witnessed manifold growth. Most companies have come to terms with the fact that packaging is indeed a vital part of their business. In fact, product...
Packaging has become an indispensable part of product marketing. For some products, packaging just steals the limelight away from the product; whereas, for others, it adds to the user experience. Packaging for business purpose serves different functionality, where it...
The tag ‘Limited edition’ is a marketing strategy that never seems to fails in the market. After all, who doesn’t like to possess something that is rare or unique right? Marketers and brands have for long used this human psychology trait in their product and packaging...
The evolution of top global packaging companies dates back to as far as 5000 years when materials such as leaves, wood, and glass were used to cover or store the product. Modern technology has come a long way that it provides strength, resilience, protection,...
Industrial packaging widely differs from consumer packaging in terms of shape, size, and functionality. The global industrial packaging market is a multi-billion-dollar market, driven by key industries such as chemicals, pharmaceuticals, lubricants, food and...
When you first see a product on the retail store shelf, what ignites the curiosity in you to know more about that product? The answer to this could vary from person to person such as the colors, the design, the pictures on the product, etc. But all these answers...
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