Businesses around the world are expanding their operations on a global level. This means that core functions like marketing should be backed by a global marketing strategy that are tailor-made to suit different regional cultures and preferences. A global...
Marketing Strategies for Expanding Your Business into Europe: Key factors to consider
Since 2014, there has been a tremendous marketing transformation in Europe. Amidst this, marketers are having a tough time perfecting their content marketing strategies to engage European customers. Successful market strategies are those that are highly responsive to...
Identifying Potential Market Segments with the Aid of a Market Assessment Framework – An Infiniti Research Success Story
About the Client The client is a leading luxury cars brand, known for its luxurious cars and automobile parts. Based out of the United States, the company is slowly expanding its reach worldwide. Business Challenge The future looks sharp for the automotive industry....