Marketing organizations seem to have lagged behind when compared to other sectors in terms of technological transformations and customer expectations. From the growth in popularity of online shopping channels to personalized ad campaigns for specific customer groups,...
Opening the Door to Millennial Customers with Infiniti’s Retail Marketing Strategy Engagement
As the younger generation begins to finally get some relief from financial woes, they are likely to become extremely important for retail brands. With the millennial group becoming the generation with more buying power in the European market, it’s becoming more...