The cutthroat competition in the market today is making it more challenging than ever before for retailers to benchmark their pricing assortment and promotions against their counterparts in the market. Furthermore, trends such as the growing inclination towards mobile...
Leveraging Competitive Intelligence: What’s in it for Your Business?
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How Can Business Intelligence Solutions Benefit Companies in the Transport and Logistics Industry?
Challenges such as increasing compliance complexities, growing competition, volatile fuel costs, and constantly evolving consumer demand have made it difficult for companies to sustain profitability, let alone expand their market presence. This has taken the...
Top 3 Ways Competitive Intelligence Can Drive Your Marketing Strategy
In a transitional world, brands are defined by the content they create, and understanding what content is resonating with your competition is critical to the success of your business. Moreover, having a solid understanding of your competitors and how you differentiate...
3 Ways in Which Competitor Analysis Can Help Companies in the Packaging Industry to Expand Consumer Reach
Undoubtedly, packaging is one of the most lucrative industries with immense growth potential. But the market share is not evenly distributed, and smaller suppliers are usually struggling to compete with larger suppliers due to their wider reach and presence across a...
Market Intelligence Vs. Competitive Intelligence: Where to Draw the Line?
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