Business Challenge A renowned automotive major, based out of Canada, approached Infiniti Research to engage in a market assessment study. The client's inability to understand the current market demand proved to be costly, leading to a sharp decline in their market...
About the Client The client is a leading luxury cars brand, known for its luxurious cars and automobile parts. Based out of the United States, the company is slowly expanding its reach worldwide. Business Challenge The future looks sharp for the automotive industry....
What is market positioning? Market positioning outlines what businesses must do to market their products or services to the target customers. It involves the ability to influence consumer perception regarding a brand or its offerings relative to competitors. The...
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