Given the rapid pace of technological advancements, key opinion leader (KOL) identification & profiling has gradually advanced from its traditional approaches to become a widely acclaimed healthcare and pharma marketing technique. Market developments have further...
KOL Mapping Facilitates Cross-franchise Opinion Leader Identification for a Primary Healthcare Services Provider
What is KOL mapping and how does it benefit healthcare firms? KOL identification and mapping serve as an effective means of marketing healthcare services and products. Also know as key opinion leaders, KOLs are mostly healthcare service providers who are considered...