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Target Market Segmentation to Drive Profitability for a Retail Company – Infiniti Research’s Success Story
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Market Segmentation: A Key to Success for Pharmaceutical Companies
Market segmentation revolves around the process of dividing a market up into homogeneous segments and targeting each of them with a distinct product or message is now at the heart of marketing theory. Rising costs and demands for affordable health care continue to...
Market Segmentation Strategies: 3 Major Challenges B2B Enterprises Face and Ways to Tackle Them
For business-to-business (B2B) enterprises, market segmentation process can be a powerful tool for tactical and strategic applications under growing pressure to better target prospects and customers. Market segmentation strategies have enjoyed extensive acceptance in...
Customer Segmentation Strategy: 3 Key Challenges That Every Business Faces
A customer segmentation strategy is an invaluable tool for companies seeking to boost market share. However, most companies fail to implement an effective customer segmentation strategy. Modern companies know that they need to meet customer demands, but what they do...
Ask Me Anything: Everything You Need to Know About Market Segmentation
We often tend to associate psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines to the term market segmentation. Interestingly, market segmentation is a much broader concept that penetrates into the practice of business throughout...
Market Segmentation Strategy for the Chemical Industry in India
Importance of Market Segmentation Effective market segmentation is a fundamental aspect that helps build successful marketing initiatives. It is defined as the process of segmenting customers into homogenous groups based on their preferences, thus, enabling each...
Building an Effective Market Segmentation Strategy for a Leading Automotive Industry Player
The regulatory and environmental constraints prevalent in the automotive industry are pressurizing leading players to keep abreast with the technological and automotive industry trends to meet the dynamic market requirements. In the coming years, the automotive...
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