go to market strategy

Reengineering Your Strategic Planning Framework

Reengineering Your Strategic Planning Framework

The strategic planning process is an integral part of every organization. However, the leadership challenge here is to ensure that strategic planning is considered to be more than just a corporate exercise. Strategic planning facilitates organizations to set...

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Achieving Successful Brand Positioning in Your Market

Achieving Successful Brand Positioning in Your Market

What is brand positioning? A Strong brand is what sets apart the products of one company from another.  Companies use brand positioning strategies to create a brand association in the minds of customers in order to make them perceive a brand in a particular manner....

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Essentials for a Successful Route to Market Strategy

Essentials for a Successful Route to Market Strategy

What is a route to market strategy? A route to market strategy, also known as a sales execution strategy provides a roadmap for companies to get their products from the factory or warehouse to the end-users, customers, or distributors. The primary objective of a route...

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5 Things to Consider Before Entering A New Market

5 Things to Consider Before Entering A New Market

Today, external forces are affecting the success of any business like never before. Experience and conventional wisdom cannot be expected to guide the strategies of the future. This is especially important when it comes to entering a new market. It is aptly said that...

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