In today’s competitive environment, the customer base is huge, and businesses are on the verge of introducing new services and products to meet the rising demand. Before entering new markets, it becomes imperative for the manufacturers in the FMCG space to understand...
Why is AI the Need of The Hour for FMCG and CPG Brands?
The recent years have seen artificial intelligence (AI) taking great strides towards conquering the world. With self-driving cars becoming a reality, our digital moves being tracked by machine learning algorithms, and digital assistants like Siri, Google, Alexa, and...
Market Intelligence Engagement for an FMCG Client Aids in Managing Expatriate Policies
The FMCG industry is characterized by the presence of strong multinational companies and a well-established distribution network. The ease of availability of raw materials and cheap labor makes the FMCG industry an ideal destination for players wanting to gain a...