With a wide array of options manifested in the form of choices, customers of today are more demanding and less loyal. The contribution of technology has further influenced the customer into being more rational and well-informed - where they look for the value of the...
Business Challenge A leading genset maker wanted to obtain insights about the decision makers and their buying criteria for purchase of portable gensets within manufacturing industries in the US and Canada. Situation The client wanted to understand the genset purchase...
Business Challenge A leading power generation equipment manufacturer wanted to assess the brand performance and effectiveness of marketing promotions for its excavator products. Situation The client wanted to assess the brand perception, key customer purchase...
Business Challenge An Asian welding services provider wanted to understand the customer perception and purchase criteria of the Welding Equipment and Machinery Market. Situation The client wanted to assess the customer behavior based on key influencing factors...
Business Challenge A leading filtration equipment manufacturer wanted to align its capabilities for filtration equipment to customer needs and emerging requirements, in order to acquire new customers. Situation The client wanted to fine-tune its customer strategies in...
Business Challenge A leading electronic products manufacturer wanted to strengthen its market position by understanding the emerging needs of customers and providing a better range of products in Japan. Situation The client wanted to understand the current and...
Business Challenge A leading motor manufacturer wanted to assess the brand performance and effectiveness of marketing promotions for its electric motors in the UK. Situation The client was interested in understanding the brand awareness, perception, and effectiveness...
Business Challenge A leading global industrial equipment manufacturer wanted to obtain insights into the satisfaction levels of buyers with respect to its liquid ring pumps, compressors, and centrifugal blowers. Situation The client wanted to fine-tune its customer...
Business Challenge A leading pulp and paper machinery manufacturer wanted to understand the customers’ perception of quality and performance factors for the Pulp and Paper Machinery market. Situation The client was concerned about the changing market scenario with new...
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