Read more to know why customer segmentation is a key way for growth and success for any business. Learn more our customer intelligence experts and understand how we can help you.
With the proliferating marketing platforms today, customer segmentation analysis has become a pre-requisite for businesses to boost sales, reduce attrition, and improve prospect and customer experience. Also, around 70% of CMOs agree that customer segmentation...
Infinitis-5-Step-Guide-to-Effective-Customer-Segmentation-1Download
Retail Customer Segmentation Analysis The retail industry has changed dramatically over the past few years. This rapid pace of change has put immense pressure on retail companies to keep up with ever-changing customer expectations. Retail companies have also been...
Business challenge Over the last decade, the retail industry has undergone incredible disruption, largely impacting how customers shop and what they expect and demand from retailers. Fashion retail is one of the most dynamic segments in retail, wherein companies have...
Market segmentation revolves around the process of dividing a market up into homogeneous segments and targeting each of them with a distinct product or message is now at the heart of marketing theory. Rising costs and demands for affordable health care continue to...
A customer segmentation strategy is an invaluable tool for companies seeking to boost market share. However, most companies fail to implement an effective customer segmentation strategy. Modern companies know that they need to meet customer demands, but what they do...
Spilling the Beans on the Importance of Customer Segmentation Models Today, winning new customers is a herculean task, which is why leading players are focusing on improving their customer segmentation strategy by catering to the end-users needs and demands. However,...
Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.