With a wide array of options manifested in the form of choices, customers of today are more demanding and less loyal. The contribution of technology has further influenced the customer into being more rational and well-informed - where they look for the value of the...
In the past last two decades, high-protein diets have gone from being a staple of the fitness community to a mainstream dieting option. Despite the recent paradigm shift in the populace’s eating habits, most people around the globe associate proteins with bodybuilders...
Business Challenge A leading power generation equipment manufacturer wanted to assess the brand performance and effectiveness of marketing promotions for its excavator products. Situation The client wanted to assess the brand perception, key customer purchase...
Business Challenge An Asian welding services provider wanted to understand the customer perception and purchase criteria of the Welding Equipment and Machinery Market. Situation The client wanted to assess the customer behavior based on key influencing factors...
Business Challenge A leading global industrial equipment manufacturer wanted to obtain insights into the satisfaction levels of buyers with respect to its liquid ring pumps, compressors, and centrifugal blowers. Situation The client wanted to fine-tune its customer...
Business Challenge A leading pulp and paper machinery manufacturer wanted to understand the customers’ perception of quality and performance factors for the Pulp and Paper Machinery market. Situation The client was concerned about the changing market scenario with new...
Business Challenge A leading industrial equipment manufacturer wanted to understand the preference of the customers for its residential and non-residential plumbing fixtures and fittings products. Situation The client wanted to understand and identify the...
Business Challenge Our client, a leading medical instruments and equipment provider, wanted to conduct a study to understand customer perceptions and purchase criteria for filtration equipment in Europe. Situation The client wanted to understand the behavior of its...
Business Challenge A leading healthcare firm wanted to understand the perceptions of decision-makers and stakeholders regarding the healthcare technology and reimbursement processes in Latin America. Situation The client wanted to identify its target segments by...
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