Consumer Intelligence revolves around gathering and analyzing consumer data to understand what consumers are doing, what consumers need, and gain insights to create and deliver an outstanding customer experience. A preferred way of...
Why do banks need to focus on customer experience? The banking sector has been slow in keeping pace with the digital revolution and it is high time that they catch up. Although technological advancements such as ATMs and internet banking have been incorporated into...
What is customer experience management? Customer experience management involves managing customer interaction through both physical and digital touchpoints in order to deliver personalized customer experiences. This helps drive customer loyalty and boosts revenue....
Companies that focus on customer experience become successful in reducing churn and increasing revenues – leading to higher profits. Customer experience definition Customer experience(CX) has become the new buzzword for most companies across industries. It may be...
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