Businesses across the globe are shifting their focus to building top-notch customer experiences. So, having a competitive benchmarking strategy is vital to stay ahead of the game. Although competitive benchmarking essentially involves comparing your company’s...
The cutthroat competition in the market today is making it more challenging than ever before for retailers to benchmark their pricing assortment and promotions against their counterparts in the market. Furthermore, trends such as the growing inclination towards mobile...
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Challenges such as increasing compliance complexities, growing competition, volatile fuel costs, and constantly evolving consumer demand have made it difficult for companies to sustain profitability, let alone expand their market presence. This has taken the...
In a transitional world, brands are defined by the content they create, and understanding what content is resonating with your competition is critical to the success of your business. Moreover, having a solid understanding of your competitors and how you differentiate...
Why is Competitive Intelligence Analysis Important for Businesses? With markets and companies witnessing rapid changes in products and competitors, leveraging competitive intelligence techniques has become a mandatory practice. Competitive intelligence analysis is a...
Undoubtedly, packaging is one of the most lucrative industries with immense growth potential. But the market share is not evenly distributed, and smaller suppliers are usually struggling to compete with larger suppliers due to their wider reach and presence across a...
Running a race blindfolded is never easy and getting to the finish line is even more difficult. You could say the same thing about an organization that doesn't use effective competitive intelligence services. A company that is not able to analyze and monitor what is...
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