competitive benchmarking analysis

Five Critical Steps in Competitive Benchmarking

Five Critical Steps in Competitive Benchmarking

Competitive benchmarking is the continuous process of comparing a company’s performance with that of its counterparts or competitors in the industry using a set collection of metrics.  Using competitive benchmarking analysis, not only can businesses get an organized...

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4 Compelling Reasons Why Competitive Analysis is Important

4 Compelling Reasons Why Competitive Analysis is Important

What is competitive analysis? Competitive analysis, also termed competitive research, refers to a strategic research process that specializes in the collection and analysis of information about a company’s competitors in the market. A competitive analysis framework is...

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