With innovation pervading today’s hypercompetitive markets, the need to rethink or build a robust competitive positioning strategy could hardly be more urgent. Hence, leading players are now analyzing their current position with an intent to match or exceed that of...
Competitive Assessment Solution for a Beverage Company In today’s competitive marketplace, achieving profitable business growth requires offering products and services that stand out from the competition. However, fulfilling this strategic objective becomes difficult...
Effective pricing strategies ensure that businesses are maintaining a good profit margin while keeping up with the market competition. When it comes to building the right marketing strategies, pricing is one of the most important components as the price of the product...
Markets change - Businesses must keep a close watch on these changes and adapt accordingly. Competition is an inevitable part of a business. As the number of entrants into the market are gradually skyrocketing, an effective competitor analysis framework has become a...
Understanding your competition and what they are doing is very essential from a marketing perspective for any successful business. Conducting a competitor analysis often offers an opportunity to glance at your competition with a detailed eye on their marketing efforts...
What is competitive analysis? Competitive analysis, also termed competitive research, refers to a strategic research process that specializes in the collection and analysis of information about a company’s competitors in the market. A competitive analysis framework is...
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitive intelligence solution for a probiotic drinks manufacturer. The global beverage industry incorporates varying types of drinks, including...
No brand today exists in isolation. They have to compete against hundreds of companies selling similar products or services. In a world where consumers have an endless amount of choices, how will your brand stand atop all available alternatives? It has to be unique...
Importance of Competitive Intelligence in Defense Technology Lately, defense technology providers are finding themselves in an increasingly challenging predicament due to the immense pressure from governments across the globe to devise new weapons programs for...
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