Marketing organizations seem to have lagged behind when compared to other sectors in terms of technological transformations and customer expectations. From the growth in popularity of online shopping channels to personalized ad campaigns for specific customer groups,...
What is brand marketing strategy? A brand marketing strategy is aimed at promoting a company’s products or services in a way that highlights its overall brand. Companies leverage brand marketing services to help them link the brand’s identity, values, and personality...
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Since 2014, there has been a tremendous marketing transformation in Europe. Amidst this, marketers are having a tough time perfecting their content marketing strategies to engage European customers. Successful market strategies are those that are highly responsive to...
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