LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market segmentation analysis for an industrial equipment manufacturer. The rise of new technologies has brought about a new wave of transformation in the manufacturing industry. They are also witnessing unprecedented demand from niche and emerging market segments. Also, the recovery of the automobile and heavy-machinery sectors is also a critical factor fueling the growth of industrial equipment.
“Although the industrial equipment manufacturing sector is witnessing promising growth, several factors such as the need to invest heavily in technology development and the training requirements of the workforce are expected to influence the growth in the coming years,” says an expert at Infiniti Research.
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The market segmentation solution offered helped the industrial equipment manufacturer to identify potential market segments and target specific customer groups. Furthermore, they were also able to increase their focus on devising a marketing mix that can match the expectations of the customers using the market segmentation solution provided.
Additional benefits of the market segmentation solution
- Personalized marketing campaigns to target the right customers while being cost-effective and minimizing the risk of ineffective campaigns.
- Better allocated resources to meet customer requirements across the market space.
- To know more, request a free proposal.