LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of its latest market segmentation analysis for a leading industrial equipment client. To meet the rising demands and expectations of customers, it has become essential for leading companies to develop technology platforms that can help sustain their business in this competitive space. The industrial equipment manufacturing companies also face challenges in the form of increasing regulations and compliance measures, which they have to abide by for the smooth functioning of their business.
“The market segmentation solution offered by Infiniti aims at understanding customers and segmenting product portfolios to suit their needs. It also helps industrial equipment manufacturers to segment markets based on the average prices and subsequently enhances profits,” says an expert at Infiniti.
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The solution offered helped the industrial equipment manufacturer to determine the market trends and segment the market based on variables such as geography, demography, and psychographics. The industrial equipment manufacturer was also able to profile the potential customer segments and efficiently allocate their time, money, and other resources in a cost-effective manner.
Additional benefits of the market segmentation solution
- Eliminated service bottlenecks and generated better returns on their marketing campaigns
- Identified the priorities of end-user segments and accordingly refined their marketing models to meet the growing demands.
- To know more, request a free proposal.