Logistics Services Client Leverages Marketing Strategy Solution to Improve Customer Service
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest marketing strategy solution for a logistics services client. Transportation and logistics is one of the world’s largest industries. The services offered by this industry range from taxis to trucks, airplanes, trains, courier services, ships, warehouses, barges, and logistics. To a large extent logistics industry now includes the use of artificial intelligence and robotics in terms of self-driving cars, trucks, and delivery vehicles. The growth of the global logistics services industry is directly related to the development of international trade flow and the current economic environment.
“Today, customers want full transparency into where their delivery is at all times. Moreover, as customer expectations have increased, and their willingness to pay for fast shipping has decreased. Hence, logistics services companies are leveraging the use of marketing strategy solutions to improve their position in the market. “says an expert at Infiniti Research.
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The solution offered helped the logistics services client develop a robust marketing campaign that resonated with the target audience. The solution also helped the client gain insights into ways to position the product in the marketplace and generate a better ROI.
Additional Benefits of The Marketing Strategy Solution
- Devise a marketing mix to differentiate the offerings with that of the competitors within the logistics services space
- Refine marketing activities and devise an effective marketing strategy to attract new customers
- To know more, request a free proposal