Retail & CPG

Increase brand awareness and build stronger customer relationships with our market intelligence solutions that offer accurate consumer and market insights.

Industries we serve


Consumer goods


Retail & CPG industry overview

The changing buying preferences of consumers have fundamentally changed the global retail and CPG industry. To gain an edge in a dynamic market environment like retail requires companies to keep track of changing market trends and consumer behavior. Considering the dynamism in the retail and CPG sector, acting upon timely and accurate insights is essential to success, but deriving reliable insights can be challenging with many data sources available to businesses.

Succeeding in a volatile market requires a detailed business plan where continuous insights and market intelligence enables informed decision-making, product development, supply chain optimization, and branding. At Infiniti Research, we leverage advanced research methodologies and data analysis techniques to analyze market data and deliver accurate insights for clients to act upon. Using a unique combination of industry expertise and market knowledge gained over the past 17 years, we analyze different aspects within a market, including consumer needs, competitors’ strategies, and technologies, to help companies think clearly and act more decisively.

At Infiniti Research, we understand your business needs and deliver optimal strategies and advanced retail & CPG market intelligence solutions tailored to your specific needs. Our industry expertise and the ability to draw conclusive insights from market data enables clients to gain a holistic view of factors impacting growth. Apart from these aspects, our market intelligence solutions also help identify new opportunities, benchmark best practices, and improve business planning.

We equip our clients with accurate market insights to build stronger customer relationships and create meaningful brand interactions.

Sectors we cover


Act upon real-time retail market data to localize assortments, build omnichannel capabilities, launch new products, and improve business value.

Consumer Goods

Evaluate the potential of market segments in terms of their opportunities and risks and make effective decisions around market entry and expansion.


Analyze factors driving the demand for e-commerce within the retail & CPG industry and build effective strategies to drive growth.

How we help clients

Our expertise in market research enables us to leverage proven methodologies and offer tailored retail & CPG market intelligence solutions to support clients with succinct answers for business decisions in areas including market opportunity assessment, industry best practices benchmarking, value-channel analysis, and customer needs analysis.


Analyze emerging market segments

Gain a comprehensive view of the global retail and CPG industry and identify untapped whitespace opportunities to drive rapid business growth.


Benchmark industry best practices

Our retail & CPG market intelligence solutions enable businesses to analyze competitors’ activities and gauge best practices for driving profitable growth.


Understand market dynamics and streamline decisions

Our innovative research methodologies enable businesses to analyze the global retail landscape and simplify decision-making.

Years of Experience

Successful Projects

Client testimonials

“I wish I knew Infiniti earlier, what a difference using your services has made to our understanding of our customers and competitors.”

A global medical device client

“I am really satisfied with their understanding of our needs and how the results are sharply focused on driving business.”

A renowned chemical company

“We appreciate your attention to detail, your prompt responses, your ability to give us updates and information on relevant queries.”

A global manufacturing client

Latest insights
Case for new business growth in the North American food industry   

Case for new business growth in the North American food industry   

The client is a large North American seller and processor of agricultural commodities. At a macro level, our client’s business faced uncertainties like fluctuating demand and irregular rise and fall in the prices of commodities, raw materials, and input fuels. Our team also evaluated different stages of the client’s supply chain to strengthen it and ensure its capability to meet growing regulatory mandates in different regions. We considered the costs associated with switching from one supplier to another and the value associated with existing suppliers.

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Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.