Given the rapid pace of technological advancements, key opinion leader (KOL) identification & profiling has gradually advanced from its traditional approaches to become a widely acclaimed healthcare and pharma marketing technique. Market developments have further...
The business world has been in a pandemic mode for more than a year. While no one could have forecast how the year 2020 would play out, it's evident that few market trends continue to drive fundamental shifts in the renewable energy market. Though the energy...
As globalization, technology evolution, and greater transparency transform the global business landscape, the leadership teams across industries face a harsh reality- traditional methods of building a strategy are no longer effective in today’s dynamic, uncertain...
In the late 80s, the role of a robust business strategy was to find an attractive niche in the market, maintain a good industry position, and help gain a competitive edge. Whereas a corporate strategy was more refined, one that upheld a business's position through...
With innovation pervading today’s hypercompetitive markets, the need to rethink or build a robust competitive positioning strategy could hardly be more urgent. Hence, leading players are now analyzing their current position with an intent to match or exceed that of...
The pandemic outbreak and the rise in medical issues among the geriatric populations have turned out to be key drivers of growth in the pharmaceutical labeling market. The ongoing technological advances in this field have further enabled pharma companies to enhance...
The proliferation of automotive technology and intensifying competition between well-established automotive supply companies and emerging market players remain at the top of the agenda for the C-suite. Notably, the emerging market players are radically disrupting a...
With a rise in consumers adopting online banking, changes in customer preferences, and digital payment modes, it is crucial to note that digital banking and payments will continue to be the preferred mode of transaction for customers globally. But the question that...
Win-loss analysis is incredibly important for businesses across industries. It offers insights that help analyze how a prospect becomes a customer, why they dint opt for your services or make no decision at all, making your sales process much stronger and helping you...
Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.