Given the importance of pricing in driving product value, it could be said that pricing research is a vital component of a company’s pricing strategy. A clear understanding and management of consumers’ reference prices will help strengthen your overall pricing strategy.
The telecommunication industry is struggling to keep up with the dynamic market environment and growing technological advancements. In their quest to adopt digitalization, the companies in the telecommunication industry have started taking small steps by undertaking...
Proponents in the process industry are constantly striving to design and execute large units and processing plants that usually sport harsh work conditions on the production floor. This promotes the adoption of automation and innovative technologies in this sector....
According to Maslow’s theory, humans need only three basic things to survive: food, clothing and shelter. But today, as we progress and enter into the digital era, mobile (read- telecom) has become a self-extension for every person, it is equivalent to an umbilical...
Just when we thought that technology had touched all the relevant areas of financial services, comes the news on how artificial intelligence (AI) can replace humans in the capital market. Now AI is not something new in the financial sector - in fact, its roots can be...
Manufacturing sector – perhaps one of the most docile and conventional industries – is witnessing a slow revolution of kinds. Be it regarding raw material used or infusing of technology, industrial manufacturing companies are looking for opportunities that will give...
Gone are the days when doctors made house calls. Today, hospitals can barely keep up with the growing number of patients, and some doctors are opting for MDVIP or Concierge Practice, where they only take on a small number of patients who can pay a premium for more...
As the marketing environment becomes increasingly complex, and consumers demand more from companies, marketing professionals must develop new marketing strategies. Many years ago, developing effective marketing strategies was a much simpler task than it is today. With...
Cloud solutions can provide significant opportunities for a procurement process, including cost effectiveness, energy efficiency, and a more coherent and navigable global supply chain. While there are risks and challenges, cloud solutions appear to be on the rise as...
Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.