Market Entry Strategy Helped a Transportation and Logistics Providers Devise Strategic Plans to Enter a New Market

July 9, 2018

One of the most significant and challenging concerns for transportation and logistics providers is the need for greater technological advances and innovations while remaining budget-conscious. Let’s take a look at a couple of challenges that transportation and logistics services providers across the globe face.

Transportation and logistics challenges

Business Process Improvement: The increasing need for new technology has become an enormous challenge for the transportation and logistics services providers to stay on top of new advances in business processes. However, taking advantage of these new opportunities looks appealing but the adoption and onboarding can be quite overwhelming.

Planning Pressures: The demand for transportation and logistics services arises from the continued increase in online shopping behavior and the accompanying expectation for quick delivery. Request ProposalThis requires more sophisticated operations and software, along with more diligence from drivers and more incentives to motivate them.

Business Issues

  • The client: A leading transportation and logistics services provider

An American multinational supply chain management and package delivery company headquartered in Georgia, United States approached Infiniti to conduct a market entry strategy engagement. The client wanted to address issues pertaining to the sales channels and the marketing practices and formulate a go-to-market strategy to scale their business prospects across potential market segments. The company also wanted to refine its existing marketing models, enhance service improvements, and reduce costs.

How Can Market Entry Strategy Help Transportation and Logistics Services Providers?

A robust market entry strategy engagement helps a company assess its strengths and weakness and devise strategic plans to enter a new market space. Firms can also analyze consumer preferences and develop a business model to meet their demands without any hitches. Furthermore, Infiniti’s market entry strategy engagement helps businesses identify the current market scenario in terms of market drivers, competitors, and product positioning strategies.

Summary of our market entry strategy solution

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Client Journey

Infiniti’s market entry strategy experts evaluated the information gathered from a wide array of primary and secondary sources such as industry forums and exclusive company presentations to help the client comprehend the potential challenges while entering a new market. The experts also held extensive interviews and discussions with prominent stakeholders in the transportation and logistics services industry space.

The Solution Benefits and the Business Impact

The market entry strategy solutions offered by Ifiniti helped our client – a leading transportation and logistics services provider to enhance service offerings and improve their geographical coverage. The solution also assisted the client to venture into advanced fields including value-added services and financial services. The client was also able to differentiate themselves from their competitors in the market space and meet the level of customer expectations in the new markets.

The Future

With the increase in expenses of transportation and logistics companies on fuel and auto parts, transportation and logistics services providers have started embracing new methods and strategies to improve their efficiency and mobility. For instance, companies in this industry space have started investing in equipping their fleet with smart devices and deploying contemporary technologies that facilitate best-in-class deliveries.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the transportation and logistics services industry

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