The metal manufacturing company’s sales team was able to streamline its sales effort by obtaining detailed account specific information such as key purchase drivers & criteria, decision makers and existing contracts with competitors.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...