Strategic Account Intelligence on Leading European Companies for a Metals Manufacturer

August 30, 2016
Business Challenge: A leading metal manufacturing company wanted to identify and profile key prospects for it products in Europe.
The leading metal manufacturing company wanted to study and supply background information on the key 15 accounts from Europe, for the sales team, before they go to make a sales pitch.
We followed a two phased approach to gain desired insights for this engagement. Phase 1 for identification and shortlisting of key prospects, based on purchase volumes and Phase 2 for conducting deep dive assessment on top 15 shortlisted companies and deriving purchase related insights.
The metal manufacturing company’s sales team was able to streamline its sales effort by obtaining detailed account specific information such as key purchase drivers & criteria, decision makers and existing contracts with competitors.

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