Media Campaign Effectiveness Analytics

Aug 31, 2016

Business Challenge: A leading mobile phone brand offering life improvement services, wanted to monitor and measure the effectiveness of its media campaign.
The client wanted to continuously monitor and measure the effectiveness of its media campaign and obtain insights on improving the effectiveness of their marketing efforts.
We identified channels where customers are likely to engage and did continuous tracking of conversion rate of paid customers. We analyzed the gathered data to measure campaign effectiveness.
Client was able to design and develop specific campaigns  and select specific channels to engage, based on insights on percentage of trial initiations and percentage of conversion.
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