CASE STUDIES

Media Campaign Effectiveness Analytics

Aug 31, 2016

Business Challenge: A leading mobile phone brand offering life improvement services, wanted to monitor and measure the effectiveness of its media campaign.
Situation
The client wanted to continuously monitor and measure the effectiveness of its media campaign and obtain insights on improving the effectiveness of their marketing efforts.
Approach
We identified channels where customers are likely to engage and did continuous tracking of conversion rate of paid customers. We analyzed the gathered data to measure campaign effectiveness.
Impact
Client was able to design and develop specific campaigns  and select specific channels to engage, based on insights on percentage of trial initiations and percentage of conversion.
Tags -

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Recent Case Studies

Insights

Our knowledge hub offers exclusive access to a collection of free resources and downloadable articles that provide insights into market developments and details on how our services can benefit your business.