Media Campaign Effectiveness Analytics

August 31, 2016
Business Challenge: A leading mobile phone brand offering life improvement services, wanted to monitor and measure the effectiveness of its media campaign.
Situation
The client wanted to continuously monitor and measure the effectiveness of its media campaign and obtain insights on improving the effectiveness of their marketing efforts.
Approach
We identified channels where customers are likely to engage and did continuous tracking of conversion rate of paid customers. We analyzed the gathered data to measure campaign effectiveness.
Impact
Client was able to design and develop specific campaigns  and select specific channels to engage, based on insights on percentage of trial initiations and percentage of conversion.

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