Craft Beer Market Size Analysis: An Infiniti Research Success Study

September 12, 2018

Case Overview

A well-renowned craft beer manufacturer wanted to evaluate the market opportunities for their products in five countries, which also involved market analysis and size estimation of the global craft beer market. As a result, the craft beer market player approached Infiniti to help them overcome their predicaments. 

craft brewing company headquartered in the United States


The craft beer market client wanted to gain insights into their revenue-generating capacity by covering both the historical progress of the market and forecast the future development prospect. The client was also facing segment classification incompatibilities between the company and the general market because of insufficient market knowledge about specific segments.

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Solutions Delivered

With the help of Infiniti’s market analysis and size estimation techniques, the craft beer market player devised a unified top-down and bottom-up approach with a judgmental bootstrapping method to derive the installed base, and a numerical extrapolation method to derive the market size and growth of the relevant product segments.

About Infiniti Research

Infiniti Research is a leading provider of actionable market intelligence and advisory solutions that help global organizations in entering, competing, and capturing maximum market size potential. Our researchers have wide-ranging experience in deep dive custom research and consulting for over 100 Fortune 500 companies and numerous small and medium-sized companies across several industry verticals.

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How to Determine Market Size?

The preliminary point for market size analysis is to understand the problem a company resolves for their customers and the potential value a product generates. Additionally, market size estimation is a crucial task for any business and all startups, particularly companies seeking external funding such as venture capital. Here are a few steps to precisely determine the market size:

Outline the target customers: Given the importance of outlining the target customer, it is decisive for companies to set aside a suitable time range to conduct a proper analysis of this initial step.

Evaluate the number of target customers: Evaluating the total number of target customers in the market helps companies understand where they stand in the market.

Apply the market size data: Calculations of the best-case and worst-case scenarios come in handy for companies in the global craft beer market to evaluate the risks of change.

Craft Beer Market Overview

In recent years, the M&A activities and global expansions have resulted in structures that resemble loose associations of local businesses rather than genuine craft beer companies. Additionally, craft beer manufacturers are facing challenges in terms of falling consumer demand, increasingly competitive products, heightened requirements by consumers and retailers, and tougher market size and access. As a result, it is crucial for craft beer companies to identify robust operational processes and infrastructures to gain a stronger foothold in this competitive market.

To know more about market size analysis and market size estimation techniques for craft beer manufacturers, request more info.

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